Audi grows strongly in China, delivering more than 72.9 million vehicles in 2023, a year on year inc

Mondo Cars Updated on 2024-02-01

In 2023, around 1.9 million vehicles will be delivered to Audi customers worldwide. Audi sold more than 178,000 BEVs worldwide, up 51 percent year-on-year. In the face of a complex market environment, the excellent sales performance laid the foundation for Audi's electrification transformation. In the first quarter of 2024, the Q6 e-tron, a key part of Audi's electrification offensive, will make its global debut.

With a strong brand base, Audi is focusing on the future of e-mobility. Audi CEO Gernot D Lllner said: "The excellent sales performance provides a solid foundation for the new year." At the same time, we are aware that market competition remains fierce and the global economy is uncertain.

Therefore, it will become even more important for us to meet the challenges with a clear plan and focus on improving the profitability of our products. From 2024 to 2025, Audi will strengthen and expand its product portfolio with a number of new models. Among them, the new electric models will be our focus. In the coming years, we will also strengthen our brand positioning by launching a new generation of internal combustion engine models and plug-in hybrid models. ”

In 2023, Audi delivered more than 17 percent more than 17 percent of its global customer deliveries," said Hildegard Wortmann, Member of the Board of Management of AUDI AG. We are seeing strong growth in our core markets such as Europe, the United States and China in particular. At the same time, Audi's electrification continues to accelerate. We will put this strategy into practice so that more and more customers can experience it for themselves. "Audi grows strongly in China in 2023 Audi ended 2023 with strong sales in China, delivering more than 729,000 vehicles, up 13 percent year-on-year5%, outpacing the overall growth rate of the luxury car market. Among them, the Audi A6L and Audi Q5L respectively set new annual sales records. In 2023, Audi delivered 664,607 locally produced vehicles, up 11. year-on-year2%, demonstrating the continuous deepening of the localization strategy and unwavering commitment to China of the Sihuan brand. "In 2023, Audi demonstrated a strong market presence in China, with another increase in customer deliveries, proving the success of our 'In China, For China' strategy. Dr. Wen Zeyue, President of Audi China"Thanks to the concerted efforts of our joint ventures, dealers, contractors and the Audi team, we are laying a solid foundation for 2024. "Driven by the accelerated electrification transition, deliveries of Audi's all-electric e-tron series in China in 2023 have grown steadily to 31,025 units. The Audi Q4 e-tron and the Audi Roadjet Q5 e-tron were the main models driving sales growth.

Katy Tsang, Executive Vice President Sales & Marketing at Audi China, said: "We would like to thank our customers in China for their continued trust in the Audi brand and products. With each successful growth, we are more confident that we will continue to strive to maintain this growth trend. "Firmly promoting high-end e-mobility in ChinaLooking ahead, Audi will further deepen its localization strategy and promote its high-end e-mobility in China through the three pillars of premium products, premium ecosystem and premium customer experience. In terms of products, Audi FAW New Energy Vehicle*** will start pre-production of PPE platform models in early 2024, and will officially start production of Audi Q6L e-tron models by the end of the year. According to a strategic memorandum signed in July 2023, Audi and its partner SAIC Motor plan to deepen their cooperation and rapidly expand their local product lineup. As a first step in this plan, Audi will enter a segment that has not previously been covered in China by introducing new electric models.

In addition, the Sihuan brand is committed to creating a seamless high-end ecosystem for Chinese customers. As the cornerstone of this ecosystem, the Audi network of charging stations will be significantly expanded in 2023. By the end of last year, Audi charging stations had covered more than 30 cities in China, with a total of 600 supercharging piles deployed. Audi EV owners can enjoy the high-end charging experience of the four-ring brand with fast and convenient autonomy through the Audi MMI navigation system and the Audi app. In addition to branded charging stations, the Audi app also supports access to a number of charging service operators in China, and has now covered more than 550,000 public charging piles. In order to provide a comprehensive premium customer journey, Audi is also continuously upgrading offline customer touchpoints and expanding innovative sales models to create a new retail experience of the future. By the end of 2023, more than 540 FAW Audi dealerships have completed the upgrade of the latest design language of the Audi global brand, and opened eight new Audi CBD showrooms. In 2023, SAIC Audi will enrich its channel layout and build the "SAIC Audi User Center" in the Automobile City to provide Chinese users with a comprehensive brand and product experience. At present, SAIC Audi has nearly 160 SAIC Audi City stores in operation in more than 80 cities.

Dr. Wen Zeyue, President of Audi China, said: "We will continue to focus on the brand strengths of premium quality, excellent performance and aggressive design, accelerate our transformation to become a leader in the field of intelligent and connected vehicles, and achieve stable and sustainable growth, continuing Audi's long-term success in China."

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