If you were given another chance, would you still choose the car you have now?
It's an interesting question, and the only one in Consumer Reports' satisfaction survey of car brands. If you were given another chance, would you still buy the car you have now? The more people who answered "definitely", the more satisfied the brand is. As a result, do you know which brand won the first place?
The answer was revealed, the first place is actually the American new power company Rivian, the second place is mini, the third place is BMW, the fourth place is Porsche, the fifth place is Tesla, the sixth place is Genesis, the seventh place is Lexus, the eighth place is Subaru, the ninth place is RAM, and the tenth place is Hyundai.
Rivian has received excellent ratings for comfort, driving experience, in-car storage, and ease of use, making it one of Consumer Reports' most satisfying car brands. Rivian's first passenger car, the R1T, also topped the list of the most satisfying electric vehicles.
Who are the bottom brands? The penultimate is Infiniti, which is a brand owned by Nissan. The penultimate is Volkswagen, the third-to-last is Nissan, the fourth-to-last is Jeep, the fifth-to-last is Audi, and the sixth-to-last is Mercedes-Benz!
Although a brand's low satisfaction does not necessarily mean that the brand's market sales performance is not good, it does reflect that the brand does not meet consumers' psychological expectations of it.
In terms of the bottom brands, Nissan and Infiniti occupy 2 of the bottom three, and they are still far from other Japanese brands. Why is this happening? Toyota, Honda, Nissan are not the three giants of Japanese cars? Why is Nissan's reputation so low?
This is mainly due to Nissan's sales strategy in the United States, and Nissan has priced its products very low in order to be promoted quickly in the United States. For example, Nissan's Versa is priced at only 1$50,000, which used to be the cheapest car in the United States. So Nissan owners give the impression that poor people buy cars. Nissan's cars are not only low, but they also require a down payment in the United States. This is also very popular among the poor in the United States.
Even so, Nissan 4S stores in the United States sell cars cheaper for thousands of dollars in the last few days of each month in order to sell higher sales, and many customers are very angry with this practice because they don't want to buy a Nissan a few days ago and see that a few days later the neighbor paid a few thousand dollars less for the same car as themselves. There are also Nissan 4S stores that buy their own cars first, and then sell them as used cars in a few months.
Because of the excessive emphasis on sales and cost reduction, Nissan's replacement is becoming slower and slower. Technology is also very old, because technology also costs money. So in the United States, Nissan cars do not have any bright spots except for being cheap.
And Americans don't like Volkswagen, and it's also a well-known fact that Americans like large-displacement cars, but Volkswagen is a lot of small-displacement turbos. Americans like leather to be durable, dual-clutch transmissions just aren't durable. For example, Americans like cheap cars, but the price of Volkswagen in the United States is still relatively high, and there are also policy and cultural factors, which lead to Americans not liking the Volkswagen brand.
Consumer Reports says that the most satisfying cars aren't necessarily the best, and vice versa. For example, Land Rover is often listed as one of the least reliable quality car brands, but there are still many owners who love it and are willing to buy it again.