Iron-covered, 86 years! ”
Isn't this just for my son? ”
In the movie "Article 20", Ma Li took out two bottles of 86-year-old "iron cap" Moutai, which became the highlight of the plot and aroused heated discussions among netizens.
As a product launched by Kweichow Moutai in the first decade of the 20th century, "Iron Cover" Moutai has become the most concerned product in the old wine collection market and consumer market due to its special packaging and production process and long wine age, and has repeatedly won the auction market.
"Iron cover" Moutai instead of iron cover
Tiegai Moutai was born at the end of 1986, only produced in the last week of December, and began to be dressed at home and abroad since 1987. Prior to this, Moutai had used wooden corks and plastic lids, but never metal lids.
Therefore, as soon as the aluminum anti-twist cap came out, the majority of Mao friends affectionately called it "iron cap".
In fact, what people call "iron cover" is a misreading, but over time, the market has accepted the name. The main material of "Iron Gai" Moutai is metal aluminum, which has the characteristics of light weight, corrosion resistance, durability and stability, which is more conducive to people's long-term collection and preservation.
In the first decade of the 20th century, the main products of Moutai Distillery were Feitian brand "Tiegai" Moutai for export and "Tiegai" Moutai for domestic sales.
Among them, Feitian brand Tiegai Moutai was produced from 1985 to August 1996, and Wuxing brand Tiegai Moutai was produced from December 1986 to August 1996. In addition, there is a more high-end treasure "Iron Cover" Moutai, which is higher in quality than ordinary Moutai, which was put into production in 1986 and discontinued in August 1996.
The 1986 "Iron Cover" Moutai that appeared in the movie "Article 20" was in the era when the "Iron Cover" Moutai was just born, so it was rarer than other "Iron Cover" Moutai.
That iron-capped Moutai wine from the 80s
The late 80s to early 90s of the last century was an important turning point in the history of Moutai Distillery.
During this period, in the early stage of reform and opening up, all industries in the country were still in ruins, and had not entered a complete marketization, and the unique Chishui River water and the unique red tassel sorghum where Moutai Distillery is located made the high quality of Moutai at the source.
Moutai Distillery has gone through several big leaps from annual output to annual profit, and even Moutai's ** has gradually integrated with the market during this period of time and began to enter the operation stage of market rules.
In 1978, the annual output of Moutai exceeded 1,000 tons; In 1986, the ex-factory price of "iron cover" Moutai was 954 yuan, the retail price is 18 yuan; In 1988, the state liberalized 13 kinds of famous liquor**, and Moutai rose from 35 yuan to 140-300 yuan bottles.
According to the National Bureau of Statistics, in 1988, the per capita disposable income of urban households was 1,184$4. Buying a bottle of Moutai costs almost 3 months' salary.
In 1992, the annual output of Moutai exceeded 2,000 tons; In 1994, it exceeded 3,000 tons; In 1996, it exceeded 4,000 tons.
This is a process of speeding up, and at the same time, it is also the first time that many people can easily buy and drink Moutai.
For a long time, Moutai has only been in **, under the camera, and in legends, but it has never really entered the homes of ordinary people.
Due to the limitation of production capacity, it is out of reach. It wasn't until the 80s that the production of Moutai increased significantly, and many people had the possibility of tasting Moutai in person.
For many people, the first cup of Moutai in life starts by unscrewing the red iron lid. Tiegai Moutai has become a common memory of the post-era.
How much is Tiegai Moutai worth now
Due to the short historical cycle of the factory, the scarcity of stock, and the strong cultural attributes, Tiegai Moutai has a high collection value. It is a high-vintage old liquor in the true sense of the word, and it is also the iconic product of Moutai old liquor.
In recent years, in the auction hall of Moutai old liquor, the transaction rate of Tiegai Moutai has remained high.
At the Kweichow Moutai special session of the 2022 Autumn Art Auction of Beijing Poly Auction, 6 bottles of 1987 Kweichow Moutai (iron cap) were estimated at 2520,000 yuan to 280,000 yuan.
China Guardian's 2023 Autumn Auction sold a set of Feitian Tieli Moutai from 1987 to 1996 (6 bottles each, 60 bottles in total), which sold for 17250,000 yuan; From 1987 to 1996, the five-star brand iron-capped Moutai set (6 bottles each, a total of 60 bottles) was produced, and the transaction price reached 1.84 million yuan.
In the movie, in 1986, the current market is about 40,000 yuan, which is more than 30,000 yuan higher than the retail price at the time of delivery, an increase of more than 2,000 times. There is even speculation that in the next 10 years, the ** of Tiegai Moutai may double on the existing basis.
Iron-covered, 86 years! ”
A movie line takes us back to that era, Tiegai Moutai witnessed the youth of the later generation, and it is also one of the best physical carriers to reminisce about that era.