Say goodbye to the old year, and welcome the new year in the wool shop. Text |Selling Wine Wolf Team |Southerly.
On January 10, 2023, Wuhan, as the base camp of the wool shop brand, ushered in a grand event with the theme of "health" - wool shop Chinese herbal banquet. Lei Jiayin, the spokesperson of the wool shop brand, came to the scene to help, and Lei Jiayin said that good wine depends on real strength. Maopu herbal vintage wine, insisting on using science and technology to empower health, insisting on waiting for 12 years of clay pot aging, and finally becoming a cup of harmonious and different healthy wine.
On February 2, 2024 (New Year's Day), Maopu invited the spokesperson Lei Jiayin and Maopu consumers from all over the country to come to Daye, Huangshi, Hubei, the hometown of Bronze Together, and walked into the headquarters of Jinpai, to participate in the Maopu factory exploration activity with the theme of "Xiaonian Factory Exploration and Jiayin Appointment".
Wool shop spokesperson Lei Jiayin.
This time, the spokesperson Lei Jiayin came to Maopu as a new identity of "Herbal Science and Technology Witness", and from the perspective of consumers, he came to the first scene in person, talked to front-line R&D personnel, interpreted the code of herbal science and technology, and explored the quality strength and scientific and technological strength behind the wine.
a
Discover the scientific and technological power behind Maopu's fine wines
For more than 60 years, Jinpai has focused on the health industry and created a new category of healthy liquor. This unique cultural temperament of Jinpai is in line with the inherent character of "harmony and difference". As another "star product" of Jinpai, herbal wool shop liquor shows its magnanimity and sharpness while adhering to the connotation of Jinpai's brand.
It is reported that as the pioneer of the herbal liquor category, Maopu insists on empowering health with science and technology, constantly innovating and making breakthroughs, extracting herbal essence into liquor, and giving liquor a unique and healthy connotation.
Compared with the traditional "spicy mouth burning" type liquor, herbal vintage liquor empowers health with technology. The healthy connotation of Maopu wine is its unique and distinctive characteristic gene. This can also better meet the consumer's pursuit of "health".
It is reported that Maopu herbal vintage liquor absorbs the five-flavor herbal essence of bitter buckwheat, kudzu, wolfberry, mulberry leaves, and acerola cherry fruit, so that consumers can not only enjoy the fun of drinking, but also reduce the damage of liquor to the body, so it is a healthy liquor with "harmony but difference".
So how is the selection and extraction of authentic herbs done? At the first stop of the factory exploration - Jinpai Research Institute, the base camp of Jinpai scientific and technological innovation, Lei Jiayin, the "witness officer of herbal science and technology", found the answer.
Lei Jiayin learned through the experiments of the technicians that from a grain of tartary buckwheat to a bottle of herbal wine, Maopu will accurately distinguish the content of herbs, control the quality from the source, and effectively extract the herbal essence, retain the functional components of the herbs to the greatest extent, and give the wine herbal flavor and healthy connotation.
b
Years of aging, good vintage!
Wool shop
At the second stop of the factory tour, under the leadership of Tian Ligang, general manager of Maopu Herbal Vintage Liquor, Lei Jiayin came to the pottery jar wine warehouse to experience the "mystery" of old wine.
In the process of visiting the wine warehouse, Lei Jiayin opened the altar and tasted the original liquor of Maopu on the spot, and sighed that the mellow of the original liquor was just right to drink. According to Tian Ligang, general manager of Maopu Herbal Vintage Wine, the true vintage of Maopu Herbal Vintage Wine is reflected in the fact that every drop of original wine can be traced back to the vintage.
Each jar of wine in the Jinpai pottery jar wine warehouse has been jointly certified by the China Wine Association and Fangyuan Mark Certification Group, and each jar of wine has a unique electronic ID card. Regarding the true vintage quality of the wool shop, Lei Jiayin said, "Seeing is believing, and after witnessing it in person, I have a deeper understanding and understanding of the year code and official certification of the wool shop."
At the third stop of the factory tour - Jinpai Exhibition Hall, Maopu specially prepared a New Year's meeting with spokesperson Lei Jiayin to communicate and share with consumers and friends at close range.
Wang Nanbo, President of Jinpai Company, Li Hui, Vice President and other leaders attended the event and expressed a warm welcome to Lei Jiayin and wool shop consumers. At the meeting, Vice President Li Hui said in his opening speech: "Jinpai will always take health as the direction and consumers as the center, constantly innovate herbal technology, let science and technology empower quality, and let science and technology benefit health. ”
Maopu Herbal Vintage has been tempered over time, and combined with the power of science and technology, the herbal essence will exude a rich fragrance. In an era when the whole people pay more attention to health, we will join hands with consumers to open a new chapter in the development of healthy liquor!
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