There is no doubt that the ceramic industry has entered the reshuffle, the elimination of the period, in the fierce market competition, every year there are a number of ceramic enterprises or active, or passive exit, "the strong are always strong, the weak are always weak", the market concentration is increasing year by year.
According to the public information such as the people's court's announcement network and the national enterprise bankruptcy and reorganization case information network, the search found thatMore than 20 ceramic companies will go bankrupt in 2023, of which at least 14 will be newly accepted in 2023. From the perspective of provinces, Guangdong leads with 8 households, Zhaoqing and Foshan have 3 each, and Zhongshan has 2; Guangxi, Fujian, and Hubei each have 2; Jiangxi, Sichuan, Shaanxi, Shanghai, Henan, and Liaoning each have 1.
But on the other hand, every year, there are a number of ceramic enterprises that continue to grow year after year, and they are getting bigger and ......strongerFor example, in the past 2023, many ceramic companies and brands have maintained substantial growth in revenue and profit, hitting the best level in history.
Successful entrepreneurs are the same, and frustrated businesses are different. In recent years, many of the eliminated ceramic factories have the following five aspects in common:
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The pattern is solidified, and the innovation is weak
For business management, the manager's thoughts, concepts, and management style are the key factors that determine their fate. In the face of the ever-changing market environment, traditional practices and successful experiences are often becoming the burden of iterative improvement of enterprises. The business philosophy of the enterprise must be updated from time to time and in line with the market, so that it is possible to turn around against the trend.
However, there are also some enterprises that have a sense of smell for the tuyere, trends and market changes that have not kept up with the rhythm of the changes of the times, and have been in a state ......of "gnawing at the old capital" for a long time, with no innovation, lack of product characteristics, conformist bosses, and disheartened team membersUse the old model and way of playing to respond to the new changes in the market, and watch the original scale, channels, and share of the enterprise shrink year by year, and finally disappear in the tide ......of industry reshuffle
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The equipment is outdated and the production capacity is backward
The equipment, technology and technology of the ceramic industry can be said to be changing with each passing day, and only by constantly transforming and upgrading it can we produce the most competitive products and obtain higher efficiency, more stable quality and lower cost.
However, some ceramic enterprises have not carried out technical transformation of the production line for many years due to various reasons, and lack of investment in R&D, innovation and equipment upgrading, resulting in obsolete equipment, low efficiency, poor quality, and low product grade, which has become the backward production capacity of the industry. In the face of fierce market competition in the ceramic industry, it can only be surpassed by competitors step by step, and finally has to "helplessly fall away".
If you want to do a good job, you must first sharpen your tools. This kind of ceramic factory almost exists in the major ceramic production areas, for many old production lines, even if the management level is high, the production capacity potential is maximized, but in the face of new technology, new technology, new equipment blessing of the new production line, is still vulnerable.
Poor management and serious internal friction
During the rising period of the industry, the enterprise is well managed, you can make more, and if you are not well managed, you will make less, but at present, the ceramic industry has entered a downward period, and many enterprises have approached the edge of loss.
On the other hand, an excellent enterprise must have an excellent helmsman, who can establish an excellent career platform and incentive mechanism, and attract a group of like-minded colleagues to form a strong team execution.
Many ceramic enterprises in the industry, founded at the beginning of the reform and opening up, the founders of the enterprise have outdated concepts, extensive management, cronyism, internal corruption and serious power struggles, resulting in a thousand holes in the enterprise, strong outside the middle, lack of fresh blood and hematopoietic function, and long-term in the state of eating the old book, the first to fall down in the face of twists and turns.
This kind of enterprises are all over the country, and the establishment time is usually longer, some of the bosses and executives of the enterprise in the long-term development of the enterprise, gradually lost the passion and energy of entrepreneurship, coupled with the inheritance of the enterprise problems, the team and talents are not connected, and finally gradually decline, eliminate ......
The ceramic industry has developed to this year, scientific and refined management is playing an increasingly important role in the development of enterprises, but the management of many ceramic enterprises is actually very extensive, and even many enterprises still rely on the boss and his relatives to shout management.
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Wishing for luck is contrary to green development
In recent years, there are ceramic enterprises in major ceramic producing areas that are forced to close and stop production due to environmental protection standards.
As the concept of green development becomes more and more popular, the ceramic industry attaches more and more importance to environmental protection, and the environmental protection threshold of ceramic enterprises has also increased year by year, and greatly enhanced the industrial image of ceramic productionThere are also some ceramic enterprises that run counter to the general trend of industrial development, have long exceeded the standard emissions, ignored environmental protection governance, and have a fluke mentality, unwilling to invest too much and pay, or just want to get by.
In today's increasingly demanding requirements for nitrogen oxide emissions and energy efficiency levels in ceramic production, ceramic enterprises that do not pay attention to environmental protection and green and low-carbon development will fall under the higher and higher environmental protection "threshold".
Blind expansion, broken funds
Many businesses are not out of business because they are not doing well, but because of a lack of cash flow. The "death" of many companies is due to the expansion of new production bases and the construction of new office buildings, and their ambitions to expand exceed their actual capabilities.
Some pottery owners, overly optimistic about the future, blind expansion, great success, extravagance and waste;There are also some enterprises, under the pressure of transformation and upgrading, blindly investing and diversifying, entering areas that they are not familiar with, with too high debt ratios, and using other people's money to do their own business. Once the investment fails, it will be difficult to turn around, and in the end, it will have to keep surviving.
The ceramic industry is a highly privatized industry, mainly small and medium-sized private enterprises, the biggest advantage of such enterprises is the market sense of smell, strong adaptability, large room for maneuver. If the market situation is good, we will quickly raise our whips, take advantage of the situation, and seize the opportunity;If the market situation is not good, the front will be contracted, and it will lie dormant and wait for an opportunity. Therefore, it is not very likely that you will be eliminated from the competition.
Most of the companies that have been eliminated are investing blindly or ignoring the risksor only in and out of the country, lack of innovation;or outdated concepts and poor management;Or double the leverage and play with fire**. In the end, the company's capital chain was broken, and it had to go to the point of no return to shut down and stop production.
Conclusion
Although in recent years, the ceramic industry competition has intensified, the involution is serious, every ceramic enterprise has felt huge operating pressure, but the ceramic industry will not be a sunset industry, the industry reshuffle, and it is by no means a few leading enterprises to be able to monopolize the market. This is a highly differentiated and non-standardized industry, which is most suitable for the survival of a large number of small and medium-sized private enterprises.
On the other hand, ceramics is an industry that needs to bloom and pursue differentiation and personalization, which provides the soil for a large number of small and medium-sized brands to survive. For example, in recent years, many brands, through technological innovation, product innovation, and model innovation, have reorganized their brand positioning, identified the key labels of differentiated competition, and integrated these labels into the overall marketing and promotion of the brand, so that the brand image has been renewed, the brand awareness has been improved by leaps and bounds, and their "status in the rivers and lakes" in the industry has been re-established.
Therefore, in the future, every ceramic enterprise has the opportunity to buck the trend. The industry reshuffle, washing is backward, extensive and conservative, and a number of advanced concepts, active innovation, continuous upgrading, fine management, following the trend of ceramic enterprises will be the future of the "tide of the times".
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