Songs, dances, cross talk, sketches, magic, acrobatics, ......In the program full of strong New Year's flavor, the 2024 CCTV Spring Festival Gala came to an end. As a cultural feast on Chinese New Year's Eve every year, the Spring Festival Gala has always been an arena for the marketing of various brands.
Most of the advertisements are in the form of sponsorship or "implantation", have you noticed many car companies? After the opening of the Spring Festival Gala, Huawei's "Hongmeng Zhixing Wenjie M9" appeared on the background behind the host with a logo in white letters on a blue background.
In addition, the car model of the Xiaomi car SU7, which has not yet been launched, was placed in a prominent position in the audience and was swept by the camera many times. The model of the Xiaomi Su7 can be clearly seen in the lens, with a large and obvious "Xiaomi" wordmark printed on the base.
However, Xiaomi su7 car model is not available at every audience table, and Lei Jun, chairman and CEO of Xiaomi, also has two screenshots of the CCTV Spring Festival Gala.
Although there have been many sketches that use cars as props before, it may be the first time that a car on sale is directly "opened" on the stage of the CCTV Spring Festival Gala. is talking about GAC Trumpchi E8, and many netizens said that this advertising placement is "too hard" and "Trumpchi has really made a lot of money".
As the sponsor of this year's CCTV Spring Festival Gala, VOYAH has officially announced that it will land on the Spring Festival Gala of the Year of the Dragon, and will give away the right to use 100 VOYAH cars, covering three models: VOYAH Free, VOYAH Dreamer, and VOYAH Chasing Light PHEV.
The Spring Festival Gala, as the most grand program of the year and a platform full of marketing atmosphere, has become an occasion for major brands to sponsor and gain traffic, and appearing at the Spring Festival Gala is just the beginning. In 2024, China's auto industry will usher in greater challenges, especially in the field of new energy vehicles, and the market competition will become more intense.