During this year's Spring Festival, the film market showed an unprecedented prosperity. On the first day of the Lunar New Year, a total of eight films appeared on the screen, including the comedy "Hot and Hot" directed by Jia Ling, Han Han's sequel "Flying Life 2", Zhang Yimou's new work "Article 20", Ning Hao's "Mr. Red Carpet", Han Yan's "Let's Shake the Sun Together", and three animated films "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy" and "Huang Pi: The God of Wealth Cat". Subsequently, on the seventh day of the Lunar New Year, the suspense action film "Breaking the War" directed by Peng Fa will also be released, starring Wu Zhenyu and Ren Dahua, bringing the total number of movies in the Spring Festival file to nine, exceeding the number of last year.
Last year's Spring Festival stalls, driven by "Man Jianghong" and "The Wandering Earth 2", reached a total box office of nearly 6.8 billion yuan in seven days, second only to 7.8 billion yuan in 2021. This year, the overall box office is expected to hit a new high due to the increase in the number of films and the extension of the holiday season. However, compared with previous years, this year's Spring Festival file lacks big productions based on successful IPs like "Detective Chinatown 3" and "Shuimen Bridge of Changjin Lake". Despite this, five of the six major films are comedies or contain comedic elements, which makes this year's Spring Festival stall full of uncertainty.
Among the films, Jia Ling's "Hot and Hot" and Han Han's "Flying Life 2" seem to have become the favorites to grab the first place at the box office. On the Maoyan platform, the popularity of "Flying Life 2" significantly exceeds that of "Hot and Hot", while on the Taopiao platform, the situation is just the opposite, showing the differences in the preferences of users on different platforms.
Bear Infested: Reversing Time and Space is expected to become a stable box office income due to its family-friendly nature. And Zhang Yimou's "Article 20" Although it is not as popular as "Hot and Hot" and "Flying Life 2" in Maoyan and Taopiao, due to the success of Zhang Yimou's past works, the performance of this film is still worth looking forward to.
Among other films, Han Yan's "Let's Shake the Sun Together" and Ning Hao's "Mr. Red Carpet" are relatively low in popularity, but still have the potential to be unexpected box office successes.
In general, the film market in this year's Spring Festival stalls is highly competitive, with a variety of genres, and the audience has more choices. Although the final performance of each film still needs to be tested by the market, it is certain that this Spring Festival, the audience will enjoy a visual feast.