With the development of the economy, the disposable income level of Chinese people has gradually increased, and people's demand for "exquisite life" has been escalating. Coupled with the impact of high work pressure, irregular work and rest, environmental pollution and other problems, more and more consumers are facing scalp health problems such as hair loss and dandruff. According to the report of "Ali Health", the post-90s hair loss population accounts for 361%, and 385% of the post-80s generation According to the "2022 National Hair Survey Report", 821% are very concerned about the state of their hair. "Hair anxiety" has become one of the appearance anxiety that contemporary young people are generally concerned about.
According to the "2021-2022 National Scalp Health***", more than 7 percent of consumers wash their hair once every 1 2 days on average, and more than 6 percent of the people spontaneously pay attention to their scalp status, and the discussion on hair care and scalp cleaning topics on social media platforms is still hot.
There is a strong awareness of cleaning and care products.
The survey found that more than half of the people have taken or are ready to take relevant care products to intervene in their scalp problems. Among the measures taken by hair care, shampoo ranked first, followed by conditioner; In terms of annual hair care costs, more than 6 percent of consumers spend more than 500 yuan, of which 500 to 2,000 yuan are the mainstay.
Scalp problems are "varied", and it is important to prescribe the right medicine.
The scalp problems faced by consumers include but are not limited to scalp eyebrows, scalp oil, fragile and sensitive scalp, dry hair, scalp redness, itchiness, etc.
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