In the summer of 2010, "Tangshan Da**" was released.
At the film press conference, director Feng Xiaogang made a ** box office for his new film as always: 500 million.
At the same time, he also persuaded the audience that "Tangshan Da**" is not an entertainment film, and those who want to watch entertainment films should not waste money to buy tickets.
A reporter at the scene asked, how can such reverse publicity ensure the achievement of 500 million box office?
Feng Xiaogang gave the following answer: "Everything I shoot has a box office, no way, who can surpass me?" No! I was very lonely and sought defeat. ”
can say such a thing, in addition to supporting himself with past box office results, it is also inseparable from the investment and full support of 60 million yuan in Tangshan City, as well as countless collective movie viewing organized by various counties and cities.
In the end, "Tangshan Da**" harvested 67.3 billion box office.
At the end of December 2023, Feng Xiaogang, who has been absent from the Chinese New Year file for many years, returned with "If You Are Honest Do Not Disturb 3".
Although the dopamine color scheme, mobile phone album-style posters, and the reunion of new and old friends are very eye-catching, they still can't change the nature of the movie's "three like products".
Today, "If You Are the Truth, Do Not Disturb 3" has been released for more than a month, and the box office has finally come to 100 billion.
Why add so many zeros after the decimal point?
Because, since its release, as the fourth film "Non 3" that advertises itself as the "first partial release", the daily box office has exceeded 10 million in only 3 days.
After entering the second week, the box office that came in every day was only a few hundred thousand, or even less.
Feng Xiaogang, who used to call for wind and rain in the box office market and seek defeat alone, was defeated.
And the root cause of such a situation is only one word, rotten.
Robot Fun Story
In 1996, the sketch "Robot Funny Stories" starring Guo Da and Cai Ming was performed on the CCTV Spring Festival Gala.
This skit created a lot of buzzwords in those years, such as:
Cai Ming, Cai Ming, you also have today, this leg! ”
An embroidered shoe, a blue skull, a green corpse! ”
But many people don't know that the screenwriter of "Robot Funny Stories" is Feng Xiaogang.
At that time, Feng Xiaogang was not a "lonely loser" in the Chinese film market, nor was he the director of the Spring Festival Gala.
It is very likely that this book is the inventory at the bottom of the box for many years.
Feng Xiaogang has his own understanding of robots:
It comes and goes as soon as it is called, empathetic, gentle and virtuous, and sometimes logical disordered, triggering the seven dans of judo.
It may be that the ten-minute sketch was not written enough, and there is a strengthened version.
More than 20 years later, "If You Are the Truth, Do Not Disturb 3" was filmed, and the screenwriter and director were Feng Xiaogang.
When promoting "Non 3", Feng Xiaogang said: "When I made this movie, I forgot about it. ”
Perhaps, Feng Xiaogang really forgot that sketch.
And "Non 3" is more like the stubbornness that can never be eliminated in his heart.
** in the film, in addition to being in better shape, the robot she plays is like 20 version of Cai Ming.
2.The 0 version of the female robot is more functional and more **.
The super bug also appeared, and the audience could tell at a glance which ** was a robot and which ** was Liang Xiaoxiao.
But Qin Fen in the film can't see it, which is a little boring.
The story of "Do Not Disturb 3" takes place in 2034, 10 years from now.
Feng Xiaogang's fantasy of the future is still in the nineties of the last century, and people at that time can imagine the future world forty years later as in the film.
In other words, if you had imposed your own view of the future of the new century on the audience 30 years ago, it would have been acceptable.
But now, it's 2024.
Ten years from now, to what extent will bionic humanoid robots be able to develop, and will they be able to confuse the real with the real?
Obviously, Feng Xiaogang did not do such homework.
At least, someone like Lao Fan, who started his business by sewing on the other, will not have a technology company that can mass-produce robots.
Male condensation, all kinds of sexism, daddy, maybe using these words to describe "Non 3" will be suspected of malicious speculation.
So what is it trying to say?
If you want to depict the love of the elderly, there are a hundred ways, and it is not a good choice to borrow from the less advanced future imagination.
The third version of the founding of the People's Republic of China, Guo Degang, who did not show up, returned me to Wu Sang
Mission Hills' Feng Xiaogang Film Commune has finally produced its second film work after "Fanghua".
But this time, it's a pity that the sequel to "Robot Funny Stories" is not interesting at all, and even Fan Wei is not funny.
In the Internet era, the continuous iteration and upgrading speed of the level of comedy and memes is beyond the comprehension and reach of post-50s directors.
Feng Xiaogang really tried his best, at least he was amused.
And Ge You, who doesn't even use WeChat, how can he amuse today's audience?
The problem of Ge You playing Qin Fen is not only in "Non 3", when filming "Non 1", if it weren't for the reconciliation of Wu Sang, Father and the four sisters, it would probably have been uncomfortable since then.
Feng Yuanzheng's founding belongs to the stroke of genius, and Liao Fan's founding can barely be called a dog's tail continuation mink.
can see Chang Yuan's version of the founding of the People's Republic of China, and my expression is like that of an old man in the subway looking at his mobile phone.
In Deyun Club, except for Yu Qian, no one can show any signs of enlightenment in film and television performances.
Some people can't guess what the two characters played by Yue Yunpeng and Li Chengru are useful in this sequel.
Yue Yunpeng's apprentice, just find a person who can talk and have a round head.
The director played by Li Chengru has reached the realm of being imprisoned in Ankang Hospital again.
In fact, all the scenes of these two characters are juggling stalks about Guo Degang.
Guo Degang did not show up as a new friend.
The "Internet University" has disdained to use the sticking method, but Feng Xiaogang uses it with relish.
Yu Shuxin's secretary is far inferior to Gong Xinliang's aura, and it is better to use AI to build a robot secretary, which can also reflect the sense of science and technology in the future world, right?
Of course, there is still about Xiaotong, and I am not sure if there is Guan Xiaotong.
After watching this movie, I can't remember what character she played at all.
What I find most difficult to accept is the appearance of Wu Sang.
In "If You Are Honest Do Not Disturb 1", Wu Sang said goodbye to his friends and drove alone, inexplicably sad.
Accompanied by his own singing, he left behind the man's long-lost, involuntary tears.
Qin Fen said that money is not a thing, but there is a lack of friends, and he feels lonely in his heart.
A sad parting, you hope it's a start;
The parting of relief, you hope it is an end;
But what you can't guess is how many reincarnations it will bring you.
The friendship of middle-aged Chinese men has come to an end.
There is no need to invite Wu Yicong over again to make another empty joy about the four sisters.
Garbage audience, don't shoot if you are not sincere
Feng Xiaogang's attitude towards the audience can always become a breaking point in film and television news.
When I Am Not Pan Jinlian was released, some people questioned whether the circular composition would offend the audience's appreciation habits, and Feng Xiaogang responded: "I am particularly interested in offending the audience. ”
There is also the famous "garbage audience theory", for many years, Feng Xiaogang has been adhering to the feelings of hating iron and not steel to treat the audience and ask the audience.
Interestingly, in the second half of an "garbage audience theory" interview, Feng Xiaogang also expressed another metaphor for his audience.
Treat the audience as a difficult opponent and respect the audience instead of the money in the audience's pocket.
Is that actually the case?
The duration of "Do Not Disturb 3" is 118 minutes, of which about 35 minutes are memories of the first two parts, and 5 minutes are New Year's greetings from Ge You and **.
This sofa discussion, the scene is simple, and the dialogue is cliché.
At first glance, it looks very much like a certain series, but if you look closely, it actually looks like the end of a Hong Kong-made Chinese New Year comedy in the 90s of the last century.
Don't forget, Hong Kong-made comedies at that time would only give this kind of shot a few tens of seconds, or put it in the end credits.
Feng Xiaogang put it in the feature film, maybe he thought it was an easter egg, but in fact it was just a vlog that could be watched on the Internet without spending money.
All in all, the actual running time of "Do Not Disturb 3" is only 78 minutes, which also includes several product placements.
I don't see at all what kind of respect this is for the audience.
It's not about treating the audience as an opponent, it's about treating the audience as a starting point.
And these starts, all they received were scraps and cold burning.
Nobody wants to be garbage, no one wants to be a garbage audience.
The title of the film "If you are honest, do not disturb" originally carried Feng Xiaogang's sincerity, which was what he thought of when he wrote the script of the first part.
At the end of Ge You's marriage notice, there needs to be a sign-off, and he thinks that when he went to the office building before, many companies would post a reminder on the wall to refuse the sales advertisement, saying that they should not enter.
Some marriage notices will write non-sincere don't ask, so he decided to ask Ge You to write non-sincere do not disturb at the end of the marriage notice.
But this sequel doesn't see the slightest sincerity at all.
In a variety show on the eve of the release, Feng Xiaogang wrapped dumplings and admitted frankly that no director would not care about the box office.
Saying that you don't care is a lie.
The box office is not good, Feng Xiaogang should have a feeling, otherwise he would not let Ge You and ** Pestle Menzi at the end of the film.
It's just that he didn't expect that the audience really didn't buy it, and the split release really couldn't make "Sanru Movie" exciting.
In the case of a regular blind box, in the case of ensuring a certain chance of getting the desired product, other products will also be within the scope of quality assurance.
But there is only one version of the movie, and the so-called "blind box" opened by every theater and every audience actually looks the same.
Just like you have to look at the real reviews before shopping online, now before buying movie tickets, everyone will look at the proportion of bad reviews.
Movies are such a commodity, and praise can't be brushed up.
"If You Are the Truth, Do Not Disturb 3" can't be like the first part, it can still taste something after many years.
It will only turn into a case of failure for people in the future when the ** branch line is released.
Feng Xiaogang, who has already received a retirement certificate, said that he basically stopped shooting some projects that can be filmed or not.
Whether you can shoot or not does not mean that you can shoot at will.
Besides, this casual shooting is too casual.
That being the case, otherwise, Director Feng, let's stop shooting.
After all, haven't you also seen that this prosperous world is as you wish, and there are fewer and fewer garbage audiences.