Jingchu Network (Hubei ** Network) News The new year is goodbye to the old year, and the prologue of the new year begins. On February 2nd, the New Year's Day, the wool shop invited the spokesperson Lei Jiayin and wool shop consumers from all over the country to come to the bronze hometown of Hubei Huangshi Daye, walk into the headquarters of Jinpai, and participate in the wool shop factory exploration activity with the theme of "Xiaonian Exploration Factory Jiayin Appointment".
Since the "Healthy China" strategy was proposed, the big health industry has become the trend of the times, and health services have gradually become one of the important driving forces for sustainable social and economic development. As a healthy herbal liquor brand, Maopu continues to deepen the field of health, combining herbal essence with liquor through scientific extraction technology to brew healthy liquor for consumers.
From the perspective of consumers, Lei Jiayin, the spokesperson, came to the first scene to talk to the front-line R&D personnel, interpret the code of herbal science and technology, and explore the quality strength behind the wine.
Discover the source of herbs and explore innovative technology
As a pioneer of herbal liquor, Maopu insists on empowering health with science and technology, constantly innovating and making breakthroughs, extracting herbal essences into liquor, and endowing liquor with unique and healthy connotations. So how is the selection and extraction of authentic herbs done? At the first stop of the factory exploration - Jinpai Research Institute, the base camp of Jinpai scientific and technological innovation, Lei Jiayin, the "witness officer of herbal science and technology", found the answer.
Under the leadership of Tong Guoqiang, Minister of the Liquor Technology Department of Jinpai Company, and R&D personnel, Lei Jiayin identified the five-flavor herbs and herbal extracts of bitter buckwheat, kudzu root, wolfberry, mulberry leaves and acerola cherry fruit on the spot, and entered the laboratory to visit how the herbs are selected for quality and effectively and scientifically extract active substances.
In the laboratory, the technicians gave a vivid explanation of the core patented technology "fingerprint technology" and digital extraction technology of Maopu. Lei Jiayin learned that from a grain of tartary buckwheat to a bottle of herbal wine, Maopu will accurately distinguish the content of herbs, control the quality from the source, and effectively extract the essence of herbs, retain the functional components of herbs to the greatest extent, and endow the wine with herbal flavor and healthy connotation.
Vintage vintage.
It is said that good wine is "brewed in three parts, stored in seven", if the fermentation of grain makes wine usher in the first birth, then the breathing clay jar gives the wine a second life. At the second stop of the factory tour, under the leadership of Tian Ligang, general manager of Maopu Herbal Vintage Liquor, Lei Jiayin came to the pottery jar wine warehouse to experience the "mystery" of old wine.
The special feature of Jinpai pottery vat wine warehouse lies in the storage environment of "constant temperature, constant humidity and oxygen-rich", as well as the intangible cultural heritage hand-stored wine pottery vat selected from Longchang, Sichuan, the "hometown of clay pottery".
In the process of visiting the wine warehouse, Lei Jiayin opened the altar and tasted the original liquor of Maopu on the spot, and sighed that the mellow of the original liquor was just right to drink. Mr. Tian introduced that the true vintage of Maopu herbal vintage wine is reflected in the fact that every drop of the original wine can be traced back to the vintage. Each jar of wine in the Jinpai pottery jar wine warehouse has been jointly certified by the China Wine Association and Fangyuan Mark Certification Group, and each jar of wine has a unique electronic ID card. Regarding the true vintage quality of the wool shop, Lei Jiayin said, "Seeing is believing, and after witnessing it in person, I have a deeper understanding and understanding of the year code and official certification of the wool shop."
Words ingenuity quality to go to the appointment of health.
Coinciding with the New Year, Mao Shop and consumers from all over the country gathered to explore the third stop of the factory activities - Jinpai Pavilion, Mao Shop in the exhibition hall for consumers carefully prepared a special New Year's gift, through the arrangement of calligraphy inscription area, painted paper-cutting area and three spice bartending area three interactive areas, consumers can communicate with calligraphy masters, paper-cutting teachers, painting teachers on the spot, free creation.
At the same time, Maopu also specially prepared a spokesperson Lei Jiayin's New Year's meeting to communicate and share with consumers and friends. Wang Nanbo, President of Jinpai Company, Li Hui, Vice President and other leaders attended the event and expressed a warm welcome to Lei Jiayin and wool shop consumers. At the meeting, Vice President Li Hui said in his opening speech: "Jinpai will always take health as the direction and consumers as the center, constantly innovate herbal technology, let science and technology empower quality, and let science and technology benefit health. ”
For this visit to the factory, the spokesperson Lei Jiayin also shared with you on the spot, he talked about the endorsement of the wool shop for two years, the previous technology and strength of the wool shop is more just a concept, this time in the wool shop base camp, saw the real vintage liquor, and the history of the brand, as the spokesperson will be more down-to-earth, more confident. At the meeting, Lei Jiayin also experienced the antioxidant experiment with the on-site consumers and witnessed the health power of Chinese herbs. In the altar sealing ceremony, Lei Jiayin led everyone to experience the ancient Chinese wine ceremony and seal the beauty together.
The event came to an end with the blessings of the spokesperson and the consumer. From the quality control of authentic herbs to the scientific extraction of herbal extracts, from the clay jar wine warehouse where the original liquor is stored to the authoritative certification of the real vintage wine, from the healthy original intention of the product to the persistence of deep cultivation for many years, the innovation of Maopu's herbal science and technology has jointly condensed and created the healthy wine of Maopu.
The future is promising. Maopu will continue to stay true to its original intention, continue to uphold inheritance and innovation, and work hand in hand with the development of the healthy China era to create a healthy life for consumers!