On February 1, the "2024 Spring Festival Gala" of **Radio and Television Station held a press conference to introduce the highlights of this year's Spring Festival Gala and technological innovation and application. The stage design of the main venue of the Spring Festival Gala and the four branch venues were released simultaneously, and the animated promotional film of the Spring Festival Gala of the Year of the Dragon of the General Station "Watching the Spring Festival Gala and Welcoming the Year of the Dragon" was broadcast online.
*The person in charge of the Literary and Artistic Program Center of Radio and Television said that this year's Spring Festival Gala song program focuses on creating works with Chinese temperament, emotional concentration, and memory of the times, and produces empathy and resonance with people's pursuit of a happy life in the melodious melody and cheerful rhythm. Language programs focus on selecting materials from daily life, and strive to bring relaxation and pleasure to the audience through witty and humorous expressions.
The innovative integration of excellent traditional culture and modern art forms is a highlight of this year's Spring Festival Gala. Chang Shana, a 93-year-old Dunhuang art and arts and crafts design research expert, designed the "New Year Chart" for the Spring Festival Gala for the first time, with beautiful and elegant traditional Chinese patterns, implying auspiciousness and festivity and a beautiful yearning for happiness and prosperity, and sending the blessings of happiness and prosperity to the audience.
It is understood that this year's Spring Festival Gala innovatively introduced the VP film production mode, created an XR+VP virtual and real fusion ultra-high-definition production system, and presented a beautiful and lifelike virtual and real space through new shooting methods such as dynamic storyboard rehearsal and virtual and real light and shadow linkage. For the first time, an immersive stage interaction system was deployed in the studio hall, and the free-view ultra-high-definition shooting system collected the actors' movements in an all-round way, captured the wonderful moments in the program, and brought the audience a visual experience of integrating people and scenery through AI production and AR real-time rendering.
At the same time, the coordinated use of "scenery screen, sound and light" has turned the Spring Festival Gala studio hall into a colorful and dazzling stage. Hundreds of LED screens cooperate with the ultra-high-definition ** control and supervision system independently developed by the main station to realize the change of scenery in the Spring Festival Gala stage scene.