More expensive than Moutai, piercing the ceiling of the health industry?
One bottle of ** is equal to 21 bottles of 53 degrees Feitian Moutai". According to reports, this is a youth pill called "Celery", which has different versions on Jingdong Health, with an entry-level bottle of 5,400 yuan and a bottle of palace-level high-end products as high as 32,000 yuan!
Tens of thousands of yuan at every turn** make many people call it "outrageous", but the brand has repeatedly handed over good transcripts in e-commerce activities, and there will be several rounds of out-of-stock rumors every year. The brand proudly said: "I don't worry about selling at all".
1. Affiliated with Harvard technology, capital predators enter the game
"Cellular anti-aging has the potential to keep people healthy as they age. ”Biologist August Weissman once said.
As early as many years ago, Bezos invested in Unity Biotechnology, the world's leading anti-aging company, determined to crack the code of human aging, in order to achieve the reshaping of youth. However, due to technical factors, its products have not made commercial progress.
Fortunately, researchers have succeeded in developing anti-aging substances in the Harvard laboratory. With the help of Harvard's core anti-aging technology, supplemented by PQQ and Coenzyme Q10, Yuansheng Biotechnology has maturely implemented oral products of different specifications.
Earlier in the laboratory, the results of the core substanceShows the potential to activate cellular energy and reduce aging cellsAfter a period of intervention in the 24-month-old "twilight" mice, their cell vitality increased, and the activity intensity partially returned to the state of young mice, and the climbing and jumping were more rapid and powerful.
As soon as the results of the experiment were announced, such anti-aging substances were labeled as "anti-erosion of time" and "youth preservative", which constantly caused celebrities such as independent ** Grimes to spend a lot of money to try.
With the continuous entry of capital, this palace-level cell anti-aging trend is blowing more turbulently, all the way from Silicon Valley in the United States, blowing to Tokyo, Japan, and successively involved in the domestic Jingdong platform, radiating to Beijing, Shanghai and Guangzhou and other prosperous areas.
2. Behind the madness: the rigid needs of middle-aged people appear
After entering the Chinese market, the finished product quickly became a dark horse.
According to business intelligence data, the product has won a turnover of 44.52 million on the Jingdong platform, and has received more than 10,000 positive feedbacks. More than 85% of the users come from the more economically developed first-tier and new first-tier cities, of which the 40-65 age group accounts for the highest proportion.
Further investigation found that many people often face multiple challenges such as time stretching and physical and mental stress in middle age. With the increase of age, the body's hormone level changes and metabolic ability decreases, affecting the change of physical appearance, and physical health has become a problem that cannot be ignored.
As they enter middle age, they gradually begin to realize that their bodies are no longer able to resist the same resistance as they did when they were younger. Lao Li, a 45-year-old engineer, said: Since he got older, he began to feel the ticking sound of the biological clock in his body, dizziness, stomach discomfort, hair loss, and ......The subtle signals sent by these bodies are telling Lao Li that "the years have passed". In desperation, I can only cope with it through wolfberry and various vitamins, trying the anti-aging results of "Celery" cells, and so on.
In the Chinese market, high-net-worth individuals have shown a stronger willingness to actively purchase healthy and anti-aging products. Industry insiders said that they have money in their hands and are willing to spend money to protect their health.
Of course, this group of middle-aged people also has higher requirements for health products. Lao Li said that when he first bought this Celery product, he deliberately checked its quality inspection and clearly pointed out that it had passed the FDA certification of the United States Food Administration and the Swiss SGS test.
With the help of middle-aged people, the influence of the Celery brand in China is becoming more and more extensive, and there are many users who give positive feedback such as "the years are ruthless and can only rely on high-end scientific and technological achievements" and "the spirit is no longer easy to get tired".
3. The anti-aging industry is expected to continue to penetrate
With the continuous development of the economy, the intensification of the aging trend of the population and the continuous improvement of consumers' awareness of health and maintenance, the demand for anti-aging market is becoming increasingly strong, and the entire industry is showing a vigorous development trend.
According to iiMedia Research, the global anti-aging market has reached 216 billion US dollars, and China's anti-aging market has also reached 39.9 billion in 2022, and will continue to be ** in the future.
At the same time, scientific and technological progress has also provided new development opportunities for the anti-aging industry, in addition to cell activation technology, such as the application of cutting-edge technologies such as genetic testing and bioengineering technology, which is expected to bring more personalized and efficient anti-aging solutions.
Duan Mingjie, founder of Age Club in Beijing, said that China's health and nutrition product market still has a large space in the next 2-3 years, and the penetration rate will increase year by year, and at the same time, more new local brands are expected to be born.