The Spring Festival stalls are coming soon.
This year, there are many players and the competition is fierce.
Jia Ling, a female director who broke the box office of 100 million, brought a new inspirational movie "Hot and Hot". Zhang Yimou, a representative of the fifth generation of directors, summoned the starring roles of "Hurricane" and "The Long Season" to create a new life comedy "Article 20". 
In addition, Andy Lau, Shen Teng, Fan Chengcheng, etc., will also bring new films to the Spring Festival screen. There is still a short period of time before the Spring Festival is released. While waiting, it is better to revisit the classic Chinese New Year movie to satisfy your cravings. Today, Xiao Gu will talk about one. The Chinese New Year film of the well-known director Feng Xiaogang. It is also a classic comedy in the hearts of many audiences
Feng Xiaogang's transformational workAs the name suggests, the main creators of the film are indeed all "big names". Directed by Feng Xiaogang and produced by He Ping, starring Ge You, Guan Zhilin, and Donald Sutherland. The theme song "Idiot" was sung by Faye Wong. 
In 2001, this star-studded lineup won a box office result of more than 40 million and became the first place in the box office list of domestic films that year. In addition to audience recognition, the film also sweptHundred Flowers Award for Popular Films- Best Feature Film, Best Lead Actor and Supporting Actor. 
"Big Names" is a transformation of Feng Xiaogang.
There is a very obvious difference between the film and his purely local production in the past - "Party A and Party B", "Endless", etc. He has assembled a more international cast of actors, giving the film greater international ambitions. For example, one of the leading actorsDonald SutherlandHe has won an Academy Award for Lifetime Achievement.
What sparks will he and Feng Xiaogang collide with, which will whet the audience's appetite.
Another example, Xiangjiang beautiesGuan Zhilin
Most of the mainland audiences' impressions of her stay at the stage of "Thirteen Aunts". "Aunt Thirteen" went north and played with Ge You, can the styles be integrated with each other? These are all traffic topics that come with the film.
Interestingly, Donald Sutherland, Guan Zhilin, and Ge You did not have the effect of adapting to the soil and water. Feng Xiaogang really integrated them into the same black comedy. Moreover, this time, Feng Xiaogang's satirical level has been upgraded again, and he has used a bizarre story to satirize the chaos in life. The dialogue is particularly sharp and sharp.
For example, the sentence that satirizes successful people: "Successful people buy the most expensive things, not the best." ”
The phrase that satirizes the real estate industry: "Don't ask for the best, but ask for the most expensive." "This scene, Mrs. is too classic. To this day, it is also used as an emoji by netizens. 
When "Big Names" was released, some people once said that the plot was too sharp. Now, 23 years have passed since the film was released. In real life, we have seen a lot of things that are more absurd and outrageous than the movie itself.
As a result, people looked back at "Big Names" and gradually became more tolerant and understanding of the film's "avant-garde, spicy, and satirical" expression. The Douban score of the film has also begun to grow in reverse. From 60, up to 79。What kind of story is it that makes the audience react like this? Don't worry, we'll find out right away. 
A spicy satirical black comedyThe film tells such a story. Taylor, a well-known international director, wants to reshoot "The Last Emperor". The location was chosen in China.
Lucy (played by Guan Zhilin), the assistant to the director, is responsible for making a personal documentary for him.
So, I found a laid-off photographer You You (played by Ge You) to be responsible for the shooting of related documentaries.
Unexpectedly, there were unforeseen circumstances, and the director couldn't afford to get sick during filming. Seeing that the international director's fate was on the verge of death, everyone decided to hold a decent funeral for him.
As soon as the news came out, in an instant, the director's funeral became the focus of all ** attention, and the funeral fell on You You and his good buddies. The two felt that this was a great opportunity to make money. Before the funeral process began to be planned, I started to think about how to use the money from the funeral.
The brothers first found a Mr. Zhang in the TV industry.
The other party is willing to pay 4 million for the funeral. The condition is to arrange for the female artists supported by the company to stand next to the director's body.
Mr. Zhang wants to take advantage of the best degree of the international director's funeral to make his own female artists popular. If this business is negotiated, won't it be a big deal?
The brothers turned around and left.
The next plot trend is becoming more and more outrageous. You and the two brothers, conducting a global advertising tender for the funeral. From coffins to posthumous images, they were all grabbed by advertisers. And there have also been copycat advertisers one after another. What a ridiculous coke, loha, mourner, morotola. It's laughable.
At the funeral, there was even a warning to "crack down on piracy and safeguard intellectual property rights".
"Big Names" has a lot of satire - advertising chaos, over-marketing bridges.
What an absurd plot to turn a funeral into an advertising bidding meeting. Although this was a plot 23 years ago, it is still outdated today. Because of ad placement, it's everywhere.
Especially in the current live broadcast field, those showy and bizarre implantation methods even surpass "Big Names".
Towards the end of the film, the crux of advertising placement and over-marketing is attributed to the social phenomenon of money first.
If you think about it carefully, all the strange plots in "Big Names" are ultimately in pursuit of monetary interests. A perfect interpretation of the sentence: "The world is crowded." It's all for the sake of profit. The world is bustling. It's all for profit. ”
In the film, those copycat brands that sell fake and shoddy goods use the way of touching porcelain to rub traffic, suck blood, and put on a show. In order to get a piece of the pie, morality and conscience have long been left behind. From this point of view, the film is not a spicy satire of real life. It is said that good literary and artistic works can stand the test of time. "Big Shot" is one such movie. Looking at it again after 23 years, the metaphors and ironies in the film can still lead people to think deeply.