Why is BYD Song selling so well, and the secret behind the soaring sales

Mondo Cars Updated on 2024-02-01

In today's new energy vehicle market, the BYD Song series is undoubtedly a bright star, and its sales continue to soar and become the object of many consumers. So, why is BYD Song so popular? Let's uncover the secret behind its soaring sales.

First of all, BYD Song has shown extraordinary strength at the design level. Adopting the marine aesthetic design concept, the new car has been significantly improved in terms of recognition, with a more youthful and sporty appearance, which is unforgettable at first sight. This design concept is not only in line with the aesthetic trend of young people at present, but also makes BYD Song stand out in the market.

Secondly, the BYD Song is also excellent in terms of space performance. Although the wheelbase data is not outstanding, the actual passenger space is very abundant, and both front and rear passengers can enjoy a comfortable ride. At the same time, the storage space in the car is also very carefully divided, and all kinds of items can be placed in a suitable place, which is extremely practical.

In addition, the DMI hybrid system equipped with the BYD Song is also one of its highlights. Although the system is not complicated, it is capable of delivering the ultimate in driving smoothness and dynamics. At low speeds, it is mainly electric driven, and the driving experience is almost the same as that of electric vehicles; In the case of high speed and re-acceleration, oil and electricity are produced at the same time, and the power is endless. What's more worth mentioning is that the fuel consumption of this hybrid system is also very low in the case of power loss, and the comprehensive fuel consumption energy consumption of 100 kilometers is controlled at 4Less than 5 liters, which is not easy for an SUV.

In addition, the BYD Song has also been significantly improved in terms of driving quality. By optimizing the chassis tuning and adopting the FSD variable damping suspension (some versions), the vehicle is more stable and resilient during driving. At the same time, the application of double-layer laminated glass in the front row also effectively improves the quietness of the car, so that the driver can enjoy a more pure driving pleasure.

In addition to the above advantages, the external discharge function of BYD Song is also a major reason for its popularity. With the rise of camping and outdoor activities, external discharge function has become one of the necessary skills for new energy vehicles. The performance of BYD Song in this regard is even better, and the high-power external discharge function allows users to use various electrical equipment more conveniently during outdoor activities, which greatly improves the car experience.

Of course, no product can be perfect, and BYD Song is no exception. In terms of charging speed, especially in fast charging speed, BYD Song still has some room for improvement. However, for users who have slow charging conditions, this does not have much impact.

To sum up, the reason why BYD Song's sales continue to soar is inseparable from its balanced strength and accurate market positioning. It uses the limited cost on the cutting edge, and achieves the ultimate in design, space, power, fuel consumption, driving quality and other aspects that consumers are most concerned about. At the same time, it also closely follows the market trend and introduces external discharge functions and other configurations that meet the needs of consumers. It can be said that BYD Song is able to stand out in the fiercely competitive new energy vehicle market by virtue of these advantages.

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