In recent years, the county town has becomeSnacksDiscount stores are a popular area for capital chasingSnacksThe rise of stores has not only changed the rules of the industry, but also continues to shape the consumption habits of residents. In County A, Hunan Province,SnacksVery busy andMiyoSnacksThe competition between the two stores is particularly fierce. SnacksVery busy, with a low-price strategy and a rapidly expanding franchise model, it has become a county seatSnacksA leading brand in mass merchandisers. WhileMiyoSnacksthen in** Battlebut facing an intensifying competitive environment.
According to some county seatsSnacksAccording to the observation and analysis of practitioners, there are already seven or eight in County ASnacksIt is very busy that similar brands have been stationed, and there are already hundreds of them in the county and subordinate townsSnacksshops and similar supermarket chains. Due to the high level of competition, manySnacksShops are closing and openingSnacksThe operation of the store is more risky.
In order to get opportunities in the sinking market, many merchants use low prices as a starting point. SnacksIt is very busy to reduce the purchase cost through direct procurement from the manufacturer, and to share the financial and operational risks through the way of franchising, so as to achieve rapid expansion. SomeSnacksWhen the store becomes large, it has more resources at its disposal and can leverage more resources.
SnacksYan Zhou, the very busy founder, worked in a real estate company, and later resigned to join a chain of ** wholesale supermarkets and accumulated experience. Founded in 2017SnacksVery busy. In 2021,SnacksVery busy got 2400 million yuanInvestmentsBy October 2023, the number of stores has exceeded 4,000, becoming the largest number of stores in the industrySnacksOne of the mass merchandisers.
SnacksIt is very busy to reduce the purchase cost through direct procurement from manufacturers, and attract individuals by joining the wayStart a businessto achieve rapid expansion. theirsBusiness modelIt is mainly divided into two parts: one part is in response to the manufacturer's direct purchase of products, which are relatively low to attract customer flow; The other part is the "white label" goods that have no brand attributes, which is the high-margin part.
After talking to some manufacturers about OEM processing,SnacksVery busy got some unknown brand products. These products are similar to well-known brands in terms of specifications, packaging, etc., but **low. SnacksIt is very busy to list the price of these products lower than similar well-known brands, which attracts some of the most sensitive consumers. In addition,SnacksVery busy also through cooperation with manufacturers for exclusive customization, the launch of some unique products, so that consumers can only be inSnacksVery busy buying these products.
SnacksI am very busy, and I also pay attention to the layout of the store and the display of goods. Their stores are generally around 200 to 300 square meters in size, and they have a wide variety of products, covering all kinds of productsSnacksand snacks. In order to attract consumers to stay and buy, the store has set up a tasting area and a rest area, providing free tasting services and seats, so that consumers can try products and relax in the store.
SnacksVery busy, it has also launched a membership system and ** activities to increase the stickiness of consumers. They provide members with points, discounts and other benefits through membership cards, apps and other forms, and regularly hold first-class activities, such as full reductions, limited-time discounts, etc., to attract consumers' attention and purchases.
SnacksIt is very busy in the county and township market to rise rapidly, and has achieved a certain competitive advantage. However, with the intensification of competition,SnacksIt's busy, but it also comes with challenges and risks.
First of all, the county town marketSnacksDiscount stores are becoming more and more competitive, manySnacksShops are closing. In such a competitive environment,SnacksIt's busy, and you need to constantly innovate and improve the quality of your services to stay ahead of the competition.
Secondly,** BattleThere is a risk of a decrease in profitability. SnacksThe busy low-price strategy has attracted consumers to a certain extent, but it has also depressed itGross margin。If** BattleKeep upgrading,SnacksBusy profitability can be at stake.
In addition,SnacksVery busy, but also facing the pressure to expand the market. Currently,SnacksIt is very busy, mainly concentrated in the county and township market, if you want to further expand, you need to consider expanding to larger cities and regions, which will face more competition and challenges.
In general, the county town market isSnacksVery busy core competitive area, but alsoSnacksVery busy one of the challenges. In the context of an escalating competitive environment,SnacksI am very busy and need to keep innovating and improving the quality of service, while expanding the market and finding new growth points. Only by constantly adapting to market changes can we achieve a long-term advantage in the competition.