Nezha Auto has suffered a decline in sales in 2023, with the latest weekly sales data showing that only 300 vehicles were sold.
This is in stark contrast to last year's sales champion, which reached 15Cumulative sales of 210,000 units increased by 118% year-on-year.
However, the total deliveries in the first 11 months of the year were 12240,000 units, down 15% year-on-year, only less than half of the sales target.
Although Nezha Automobile is currently selling 6 models, the low-end models are still the absolute main sales force, but the high-end road is progressing slowly, and several mid-to-high-end models.
Sales of the model were dismal. Even the highest-end model, the Nezha GT, did not sell as well as it should, with only 900 units sold in September.
The monthly sales of another high-end model, Nezha S, also remained at around 2,000 units.
Daniel Zhang, CEO of Nezha Automobile, asked netizens on Weibo for support, bluntly saying that "the marketing system is sorry for the efforts of the R&D team."
In addition to the sales problem, Nezha Automobile's net loss has also increased year by year, with a total net loss of more than 11.1 billion yuan from 2020 to 2022.
The problem faced by Nezha Automobile is that the high-end sales are insufficient, the sales of low-end models are declining, and the turnaround seems to be far away.
The offensive of competitors is becoming more and more intense, and the situation of Nezha Automobile is indeed not optimistic.
Although Nezha Automobile has been successful in the new car manufacturing force, it is now facing various challenges, and its future is full of uncertainty.