It is undeniable that the development of China's new energy vehicle industry is indeed remarkable. But I have to admit that there is a strange appearance that is also getting worse, some companies are indiscriminate, not steady and steady in technology, and use their minds on vicious marketing. Especially recently, exaggerated marketing rhetoric such as "no rival" and "far ahead" have been flying all over the sky. In this regard, the central media couldn't stand it, and personally criticized the marketing of the new energy automobile industry for having no bottom line. "Economy" pointed out that it is clear that the car of hundreds of thousands of yuan should be said to be "the best within 5 million yuan" and "the best within 10 million yuan"; Originally, it was a product technology explanation activity, but the result was that the audience was "far ahead" and "no opponent". I really hope that this sincere comment can wake up those car companies that over-market.
In fact, what we need most now is not to blow the "cowhide" loudly, but to engage in technology in a down-to-earth manner. Such car companies are not absent, such as BYD, which almost never does excessive marketing, but relies on solid technology and high-quality products to make a year of sales of 3.02 million vehicles, which has attracted the attention of the world. For example, Weilai, I remember that in a press conference last year, someone said that Weilai was "far ahead", but Li Bin refused on the spot, and the audience did not step on other car companies, only focused on their own products. In order for China's new energy industry to develop rapidly, it is impossible to win by vicious marketing, but to rely on every automobile company and every automobile person to take every step in a down-to-earth manner. The rim needs a clear stream like BYD and Weilai, and it needs an honest person who is dedicated to products.