The more you increase the price, the better it sells
Car critics should be the easiest to get money, look at this title.
Just 2 years ago, Highlander still increased the price as always, and not only the 4S store increased the price, but the official name was also for the consideration of customers, because since the official added the 4S store, there was no reason to add it. It's really leek heads, leek roots, and cutting back and forth.
At that time, the car critic who wrote this article also had a cheek raiser with a mille-feuille sole, and his skin was thick enough.
The price increase of 40,000 yuan per model is really "intimate".
A few years ago, Highlander was a typical price increase model, and it was normal to increase the price by 1-20,000 yuan. As a result, there is the paragraph at the beginning of the article, "price increase for the sake of customers".
Japanese cars have a one-stop price increase
Just 2 years ago, Highlander was still picking up the car at a higher price.
Lexus, the brother of the Japanese giant, also has to increase the price to pick up the car.
The Japanese luxury car Lexus was also hard to find 2 years ago, and it needed to increase the price, and now it has fallen off the altar.
There is also the Japanese markup king Alpha.
From the Highlander to the Alpha and then to the later Lexus ES, LX, LM, almost all of them are premium models. Even the first two years of the launch of the Sena also engaged in price increases, and only a few months later, Toyota recognized the reality and stopped raising prices. In the past few years, due to the price increase of new cars, the value retention rate of Highlander used cars in 1-3 years has reached an exaggerated rate of more than 90%, which can be described as three generations of one car.
The most expensive high-end MPV, it must be Toyota Alpha, this "nanny car" if the price is not increased by nearly 200,000, it is generally difficult to mention the car. At present, the official price range is about 900,000 yuan, and after the price increase, it stands firmly in the 100 range. According to the final**than the place of origin**, the price increase is also the most, Alpha's top configuration in Japan is about 370,000, and the low configuration is less than 200,000. After the domestic market tariff +4S markup, the pricing in El France is about 300% of the origin price.
Of course, the price increase of Japanese cars is quite good, and the price increase of German top luxury cars is even more terrifying. 1 car can add more than 1 million at most, which is all the money of a BYD looking up to U8. As soon as the 2019 Mercedes-Benz G-Class was launched, it quickly sold out, and it is necessary to mention that this is equipped with 4The G500 with 0T engine, in addition to increasing the price by at least 250,000, will have to wait for 3-6 months. The top-level configuration will increase the price by 1.15 million. Looking at it this way, the G500's 100,000 yuan luxury car tax is also a piece of cake compared with the price increase. The point is such an expensive car, 2There are still no many configurations for 0 selection, and it really feels like a rich person as a monkey. Maybe the Germans feel that the off-road performance of this car is excessive, and the cutting point configuration is nothing.
The German top-of-the-line luxury car is very "bloody" when it comes up to the price
In the past few years, domestic cars were mainly mixed with low- and medium-priced models, and many models with increased prices did not have opponents of the same level, so 4S stores were also willing to earn this money. Now look at the sales of Ideal L9, Trumpchi M8 and Denza D9. Alpha and Highlander these cars of the same level are definitely affected, and Highlander has not increased its price much, and its sales volume is also 1. per month compared to the peak40,000 is much less, and now it is only more than 4,000 a month, which is less than a fraction of the peak era.
Leeks are not easy to cut
Many people say that the older generation of Chinese people worship foreign countries, and now that young consumers have grown up, they will not be accustomed to foreign luxury car price increases. This is an important reason, the previous consumers have formed the impression that the foreign industry is more sophisticated than the domestic one. So there will be a price increase to buy a car. But the more important reason is that in the past 3 years of the domestic epidemic, many high-price cars have appeared around them, and there are very competitive domestic cars of the same type. In the ridicule of many people year after year, the accumulation of the domestic automobile industry chain has ushered in a return. The performance of these competing models is equal to or better than that of the mark-up cars in all aspects, so consumers are not stupid enough to vote with their wallets.
In the past few years, domestic cars were mainly mixed with low- and medium-priced models, and now many models have reached the level of more than 300,000. Now look at the sales of more than 300,000 ideal L9, Trumpchi M8, and Denza D9. These cars are not only eroding the price increase cars, but also the territory of the German top three.
Subdivided high-end MPV field domestic competitors have also appeared.
For example, the Denza D9 in the MPV field was only killed last year. After the listing, the sales volume started the "open hanging mode", and in 2023, its sales performance has reached new highs. From 3,451 and 6,002 in November and December last year, to 6,438, 7,325 and 10,398 in January, February and March this year, even in the face of the so-called "off-season for sales", its growth momentum has not weakened at all.
The ideal of selling only more than 300,000 cars is currently the most comfortable among the new forces.
The 3.4 million domestic cars of Ideal and Wenjie sell 25,000 units a month, which was unthinkable in the past. In the small segment of MPV, DENZA D9 has been ranked first in the sales volume of new energy luxury MPVs of more than 300,000 yuan for many consecutive months.
Alpha and Highlander have been affected by cars of the same level, Highlander has not increased the price much, and there are many preferential subsidies, but the sales volume is only more than 4000 a month, which is far worse than the peak.
Now there are 1 million domestic cars in the reservation of the top three German cars. I hope that this time I look up to U8 to realize a little better, and the rich leeks are still kept in the country.
A domestically produced luxury car priced at 1.08 million yuan.
In fact, buying a car at a higher price is not unique to China, and countries with weak basic industries have similar phenomena. If you want to buy an industrial product worth 98 points, you have to pay much more than a 95-point product. Our northern neighbor Russia is relatively stretched, and the high-end of the automobile market has been dominated by Europe, America, Japan and South Korea. With the rise of China's electric vehicle industry, the phenomenon of Russians buying Chinese cars at a higher price has also appeared.
Below, the Russian lady spent more than 5 million rubles to buy BYD Han (550,000 yuan, double the domestic one. In this way, the Russian *** sister can come more), and she is full of praise for the car. If there are more mature domestic trams of the same type in Russia, it will definitely not be so easy to accept ** cars.
A Russian lady who buys a domestic car at a markup.
In the past two years, I feel that it has really come to the moment when the gentleman leopard has changed. In addition to the export blowout, the number of luxury car imports is also declining. According to this momentum, automobiles may replace mechanical and electrical products and become the largest industrial category in China.
There are not many leeks left for the fare car to cut.