Spring Festival outing** popular?
There is only one week to go before the Spring Festival of the Year of the Dragon, and the Spring Festival holiday travel booking is nearing the end. This year's Spring Festival holiday is 8 days long, and domestic and outbound travel are hotspots, where do people like to go the most?
Booking data from travel platforms shows that in terms of domestic travel, the booking of ice and snow tours in the north and cold travel in the south is hot; In terms of outbound travel, island tours in Southeast Asia, ice and snow tours in Japan and Northern Europe, and cold resorts in Australia and New Zealand will usher in a boom in collective tourism during the Spring Festival. The reporter inquired and found that during the Spring Festival holiday, the air tickets between Shanghai and Singapore exceeded 10,000 yuan, and the rise of domestic hotels was generally stable, and there were still many cheap hotels in the cities around the Yangtze River Delta.
On February 7, the first wave of travel peaked.
Relevant booking data shows that the first wave of travel peak during the Spring Festival this year is expected to occur on February 7, and the winter vacation parent-child travel, elderly travel and some "migrant workers" who take leave will become the main force of the first wave of travel peak. After February 7, the flow of tourists will continue to grow, and the peak of holiday travel will be mainly concentrated in the period from February 10 (the first day of the Lunar New Year) to 13 (the fourth day of the Lunar New Year), and the peak travel will occur on February 11, that is, the second day of the Lunar New Year.
During the Spring Festival, tourists from Shanghai, Beijing, Nanjing, Hangzhou, Guangzhou, Tianjin, Shenzhen, Chengdu, Shenyang, Jinan and other places have a particularly strong demand for travel, and there is an obvious trend of "north-south cross-border travel". Specifically, tourists from Shanghai, Jiangsu, Guangdong, Zhejiang, Hunan and other places are more inclined to choose Beijing-Tianjin-Hebei and Northeast China as tourist destinations, while tourists from Beijing, Tianjin, Shandong, Shaanxi and the three eastern provinces show a stronger willingness to travel to Hainan, Guangdong, Guangxi, Yunnan and Jiangsu. Among the popular destinations for domestic travel, Beijing, Shanghai, Sanya, Guangzhou, Chengdu, Harbin, Nanjing, Xi'an, Kunming and Zhuhai are among the most popular destinations.
Tropical island landscape. Courtesy of Mountain Eagle.
As the first complete ice and snow season after the Beijing Winter Olympics, the number of tourists and per capita consumption in the 2023-2024 ice and snow season have ushered in explosive growth. Harbin's popularity has not only promoted the development of the local tourism market, but also driven the overall heating up of the entire Northeast and even the national ice and snow tourism market. According to the Spring Festival booking data from Tuniu, Harbin, Changbaishan, Yabuli, Mohe and other Spring Festival group tour products have been basically sold out in mid-December 2023. At the same time, Changchun, Shenyang, Mudanjiang, Jilin, Yanbian and other northeastern cities also ushered in a significant increase in travel popularity.
In addition to ice and snow tours, island tours, cold tours and cultural leisure tours in southern and coastal areas have also become popular choices for tourists. Among them, the booking popularity of destinations such as Hainan, Guangdong, Guangxi, Jiangsu, and Hunan has increased significantly compared with last year's Spring Festival.
The growth rate of hotels in many places in China was relatively stable.
In the face of the upcoming Spring Festival of the Year of the Dragon, various places have opened the "pet guest" mode full of New Year's flavor, hoping to attract tourists to the local New Year and promote consumption. From a practical point of view, the popularity of tourist destinations during the Spring Festival is uneven.
The reporter found in the relevant tourism ** query that the hotel ** of the Spring Festival holiday in the tourist destination has become one of the important reference indicators of local tourism popularity. In previous years, Sanya, Hainan Province, which was on fire every Spring Festival, saw a relatively stable increase in hotels during the Spring Festival holiday this year. For example, the starting price of Sanya Bay Mangrove Resort World is 999 yuan and 1853 yuan during the Spring Festival holiday, the starting price of Sanya Tiancheng ** Coastal Seaview Hotel is 1288 yuan and 2788 yuan during the Spring Festival holiday, and the starting price of Sheraton Sanya Yalong Bay Resort Hotel is 1799 yuan and 4049 yuan during the Spring Festival holiday, with a price increase of 85%-125%, bidding farewell to the "sky-high price".
In contrast, Harbin maintained a high level of hotels during the Spring Festival. For example, from February 11th to 13th, the price of Orange Crystal Harbin West Railway Station Wanda Plaza Store reached 1,229 yuan per night, and the price of another four-star hotel near Harbin's famous scenic spot ** Street started at 1,013 yuan, which is much higher than the weekday price of local hotels, which proves the strong demand.
Stay from February 11th to 13th, select hotels in Harbin**. Take a screenshot**.
During the Spring Festival this year, hotels in cities around Shanghai also rose relatively steadily. The reporter inquired and found that during the Spring Festival holiday, many four-star hotels in Suzhou and Hangzhou had room rates of about 800-900 yuan, and they could stay in five-star hotels with good local locations for 1000-1200 yuan. For citizens and tourists who have not yet finalized their Spring Festival travel plans, there are still opportunities for popular hotels in surrounding cities to "pick up leaks" in the past week.
Screenshot of some hotels in Hangzhou during the Spring Festival holiday**.
Some people who want to spend the New Year on their trip choose the route with Chinese New Year's Eve dinner**. Zhou Weihong, deputy general manager of Spring and Autumn Tourism, told reporters that at present, the sales of "Chinese New Year's Eve Meal + Accommodation + Micro Travel" ** of Spring and Autumn Tourism will double year-on-year in 2023, mainly concentrated in cities around the Yangtze River Delta. In terms of overall data, domestic travel bookings during the Spring Festival were basically the same as the same period in 2019, of which ice and snow tourism increased by about 30%, and outbound travel recovered by nearly 50% year-on-year compared with 2019.
Singapore-Malaysia-Thailand air tickets** soared.
On the eve of the Spring Festival, Singapore and Thailand signed visa-free agreements with China respectively, further detonating the Spring Festival outbound travel boom, and Singapore, Malaysia and Thailand, which are visa-free across the board, have become direct beneficiaries. According to the data, the peak of outbound travel during the Spring Festival is expected to occur between February 6 and 12, and the peak of travel will occur on February 9, Chinese New Year's Eve.
Southeast Asian islands, which are warm and pleasant, and have a lot of ways to play, are the first choice for families and children to travel abroad in the New Year, and occupy the absolute main force in the list of popular foreign destinations. Mafengwo big data shows that in the past week, the booking volume of Singapore-Malaysia-Thailand products during the Spring Festival exceeded 20% month-on-month, and Singapore, Bangkok, and Kuala Lumpur have been listed on the "Top 10 Popular Cities for Spring Festival Outbound Travel in 2024", and the "New Malaysia-Thailand ** Belt" for Spring Festival outbound travel has gradually taken shape.
The reporter inquired about the relevant aviation APP and found that during the Spring Festival this year, the tax-included **air ticket between Shanghai and Phuket** was 8,652 yuan, and the tax-included ** ticket between Shanghai and Singapore was 10,480 yuan, which has exceeded the air ticket between Shanghai and many European cities on weekdays**.
Flights between Shanghai and Phuket and Singapore during the Chinese New Year holiday** Screenshot**.
In addition to the popular destinations in Southeast Asia, Japan is also a popular destination for Chinese tourists during this year's Spring Festival. As early as the end of last year, Ms. Sun, a citizen of Shanghai, had locked in a ticket between Shanghai and Nagoya, Japan, with an average unit price of 4,600 yuan per person. Ms. Sun's Spring Festival room rate for a four-person room at the Nagoya Marriott Hotel during the same period increased from 1,900 yuan in November last year** to about 3,600 yuan. However, in addition to branded hotels in popular cities, there are still many affordable hotels to choose from during the Spring Festival.
During the Spring Festival holiday in the Year of the Dragon, the spelling strategy has also made long-distance in-depth travel abroad the choice of many young tourists, and African countries such as Egypt, Morocco, Kenya and other African countries have recently come into their sight. In the past week, Kenny's ** degree has increased by 133%, and Egypt's popularity has increased by 210%. At the same time, bookings in Hong Kong and Macau increased significantly year-on-year. (Shangguan News).