Trademark registration refers to the registration of a trademark in all possible classes of goods or services, which is of great strategic significance and multiple advantages for enterprises.
The registration of all types of trademarks is conducive to the diversified development of enterprises in the later stage. Through full class registration, enterprises can build their own brands with confidence and implement diversified, cross-industry development strategies. This can avoid the embarrassing situation of finding that the trademark used by others has been registered by others when the company expands into new fields after it grows. Re-registration will have a huge negative impact on the enterprise, and the full class registration can effectively avoid this risk.
The registration of all classes creates conditions for enterprises to recognize well-known trademarks, which helps to build brands stronger. The registration class and scope of a trademark is one of the important factors in the recognition of a well-known trademark, so the registration of a full class can enhance the status and influence of the brand and make it more competitive.
The registration of all classes is conducive to increasing the intangible value of the brand. Through the full class registration, companies can request an assessment of the brand value and use the brand equity to invest in other industries or apply for loans, thereby enhancing the strength and development potential of the business.
All types of registration can fully protect the brand and form a brand advantage. The registered trademark improves the ability of consumers and merchants to identify and trust the enterprise, and also improves the competitiveness of the enterprise in the market, which makes it easier to attract investment from other shareholders and promote the rapid development of the enterprise.
Through the full class registration, enterprises can transfer or license the brand to other enterprises for a fee, so as to create benefits for the company and improve the brand's awareness and intangible value faster.
The registration of all classes can effectively prevent others from preemptively registering the trademark of the enterprise in bad faith. If you do not register in all categories, others may preemptively register the company's brand in other categories, which will have a very bad impact on the brand's reputation and sales. The full class registration can ensure that no one else can use the company's trademark in any industry, thus effectively protecting the good reputation of the brand.
To sum up, trademark registration in all classes is of great significance and multiple advantages to enterprises, and is an indispensable part of corporate brand strategy.
Trademark Registration