Taiwan's Finance** Economy** revealed that Nintendo plans to launch ** Switch this year to seize the market, but also to deal with economic pressures such as global inflation and the depreciation of the yen.
It is reported that the new product** is expected to increase, and the terminal price is expected to increase from $300 (about 2,100 yuan)** to $400 (about 2,800 yuan), an increase of 33%.
The market is generally optimistic about this move, believing that the price increase of the new switch machine will help alleviate the cost pressure of the first chain and promote the gross profit margin of related hardware manufacturers.
Industry insiders pointed out that Nintendo had formulated a core strategy in the early days of the launch of the Switch: to quickly penetrate the market through hardware without losing money**, and profits were mainly through games**. This strategy has been very successful in the Switch era, but it has also brought a lot of cost pressure to many ** chains.
In addition, the market expects that Nintendo may launch a new generation of products in the second half of this year, and the hardware specifications will be upgraded, including the T239 chip with NVIDIA, equipped with 8GB RAM and 64GB storage, and the battery life and screen refresh rate will be greatly improved.
In terms of the Switch chain, Hongzhun is mainly responsible for the chassis, PixArt and Weiquan Electric provide sensing ICs and charging-related components respectively, Yutai supplies MEMS microphones, and Mauda provides fan driver IC components.