—"Foreword"—
A brand raises hundreds of billions of dollars a year, not a first-tier city but full of villas and villages, in the repair of villas and moats, this province says that it is the second, no one dares to say the first.
As the saying goes, the Japanese are afraid of the Fuqing people, the British are afraid of the Lianjiang people, the Americans are afraid of the Changle people, and the whole world is afraid of the Fujianese peopleAlthough the number of state-owned enterprises is pitifully small, its private economy has developed into the biggest advantage. Nowadays, the strength of Fujian Province can not be hidden at all, and there are many private brands that have entered the international market, which is so strong that you can't imagine!
—"Shoe Capital Jinjiang"—
From the OEM of the year to the current anti-Nike surpass, Jinjiang's shoes have made China famous all over the world. In this county-level city with a permanent population of only 2 million,It has not only launched the name of "China's shoe capital", but also gave birth to a large number of domestic sports brands such as Anta, Xtep, Jordan, and 361°.
In 2021, Anta's sales surpassed Adidas China for the first time, and in 2022, it surpassed Nike China again, exceeding 53.6 billion yuan to become the number one sports brand in China. The sports brands that occupied large and small shopping malls in those years are no longer the preferred sports shoe brands for Chinese consumers, and unlike the ideal of Putian shoes, Jinjiang Shoes has successfully realized the dream of allowing the world to wear Chinese-made brand sneakers.
Chinese have to admit that more than 70% of domestic sports shoes come from Putian and Jinjiang in Fujian, but in 2001, the output value of domestic shoe brands produced in Jinjiang has far exceeded Putian and has become the main shoe industry center in Fujian Province. In 2007, Jinjiang's Anta was successfully listed in Hong Kong, and then Xtep, Peak, 361° and other companies also landed on the Hong Kong stock market, which made Jinjiang shoes perfectly transform into the world stage.
It is also at this time that people have realized that domestic brands have become a trend, and those Nike Adi and other ** brands, the difference between domestic shoes is only one "brand value". As China's domestic sneaker brands go international, more and more "Made in China" are also marching to the world stage, and the grand vision of China's manufacturing industry can be foreseen from a pair of sneakers under the leadership of Jinjiang.
—"Smoke in the Clouds"—
In terms of counterfeiting, Putian is the "big brother" in the realm in any way, but it is also in Fujian Province, which is 300 kilometers away from PutianA small county town seems to be unknown, but it silently contracts 95% of the fake cigarettes in China, becoming the largest fake cigarette manufacturer in China. At one time, not only the existence of Yunxiao Yan not only made ** smoke self-doubt, but also forced ** to reverse "imitation and plagiarism".
In fact, as early as the Qing Dynasty, the elderly and school-age children began to pack cigarettes at home in order to catch up with the construction period. Almost every household in the local area has a handmade cigarette machine, and once created a cigarette brand Yunfu brand cigarette of one of the top 500 enterprises in China. After a few years of glory, under the reform, they can only open small workshops to make cigarettes, starting from counterfeiting, and the technology is even famous all over the country.
Not only is the counterfeiting very powerful, but the innovation of Yunxiao people in cigarettes has made big-name cigarette factories bow down, and even imitate Yunxiao cigarette products. Whether it is Zhonghua, Nanjing, Yellow Crane Tower, Nephrite Creek, etc., if you buy one day something that is better smoked than before, and the packaging is better, there is no doubt that it is the legendary cloud smoke.
Yunxiaoyan fraud is so powerful that it naturally can't sit idly by, so it destroyed nearly 1,000 dens in the decade from 1998 to 2008. However, Yunxiao Tobacco has aimed at the United States and other places, and even monopolized 80% of the tobacco markets in Europe and the United States, the Middle East and Africa. The sale of a box of cigarettes costing $100,000 to $5 million abroad has had a serious impact on cigarettes in the United States, and it has directly affected the collection of cigarette taxes in the United States.
—"Quanzhou Rich"—
On the Hurun Global Rich List released in 2023, there are 40 billionaires all from Quanzhou, Fujian. Looking at the whole country, Quanzhou is not too conspicuous, no matter how you look at it, there are no special resources, but there are many rich people here. They love to work hard, bear hardships and stand hard work, not only can make money, good at making money, but also very generous in charity, "gathering wealth" and willing to "scatter wealth".
Quanzhou has walked out of Xu Shihui, who went abroad by relying on egg yolk pie, Hong Zhaoming, the founder of Jinba, and Li Xianyi, the founder of Xinyi Glass, who became a double star with Fuyao Auto Glass, and so on。Most of them were born in rural areas, and through their own efforts, they have created giant enterprises and become billionaires, and they have also led Fujian out of the country.
Therefore, when you see uncles and aunts sweeping the streets on the street, you must not underestimate them, they may be rich people who are worth more than 100 million. When you come to the countryside of Quanzhou, Roman columns, plaster statues, and fountains aboundIn the matter of repairing villas, Quanzhou people and even Fujian people are very serious, and even think that it is a tradition to go home and build a big house after earning money. Behind their magnificent and lofty villas, there is the unfathomable net worth of Quanzhou people.
—"Pingtan Infrastructure Maniac"—
Pingtan people are well-known infrastructure madness, throughout our country over the years a number of major projects, tunnels are the best at Pingtan people, built 80% of China's tunnels. And this place, which has only 450,000 permanent residents, is not only famous in the countryThe name of "King of Tunnels" has also become popular abroad, and Pingtan people can be seen digging tunnels in Germany, Spain and other regions.
The tunnel construction of Pingtan is famous throughout the country, not because Pingtan people have special skills, but because in the era of the founding of New China, Pingtan people undertook "important tasks". The people living on Pingtan Island at that time were mobilized to dig bomb shelters and underground grain depots, and accumulated important experience in this regard.
Under the impetus of the times, the people of Pingtan who are willing to endure hardships came into being and organized their own professional construction team, and with their excellent technology and practical experience, they have won the trust of the Agency and gradually opened their reputation in China. In its heyday, Pingtan people contracted hundreds of billions of tunnel projects every year, which not only lifted some Pingtan people out of poverty, but also allowed major bosses to drive luxury cars and live in luxury houses.
—"CATL"—
With the development of global new energy, CATL has ranked first in the world for many years with the use of its own power batteries. The company attaches great importance to the research and development of products and technologies, and has been named the king of new energy "King Ning" by netizensIn addition to BYD, almost all of the market share of new energy vehicle companies is occupied by CATL.
As early as 2000, the problem of bulging degeneration appeared after repeated charging of domestic batteries, and it was the predecessor of CATL that conquered this technology. A year later, the telecom shipments, which had only been established for two years, reached 1 million, and it also helped Apple solve the problem of too short the cycle life of iPod lithium batteries.
In 2011, CATL seized the opportunity of the new energy vehicle industry, and became the only power battery supplier of BMW Group in China. In the following years, SAIC, BAIC, Changan, Geely, Volkswagen, Tesla and other car companies have found CATL's ** batteriesIt is no exaggeration to say that the hotels around CATL are often full.
In 2017,CATL's power battery system usage ranks first in the world, making the old powerhouses Panasonic, LG Chem, Samsung SDI and other giants become "defeated subordinates". At present, CATL's products can not only maintain the first-class level in China, but also support most domestic and foreign car companies. In the increasingly fierce competition in the power battery industry, CATL still holds a market value of 700 billion.