Many people may not know that a major event happened in the field of mobile phones on February 1, which is that HMD officially announced the launch of its own brand mobile phone, which also indicates that Nokia mobile phones will never be seen again.
Nokia, which was once the hegemon in the field of feature phones and created countless myths in the field of mobile phones, said goodbye to us in such a way.
Needless to say, everyone understands Nokia in the era of feature phones, it is a god-like existence. Even the current Apple and Samsung can't do what Nokia did back then. But Nokia lost itself when the smartphone arrived, and was not the first to embrace Android, but in 2011 reached a cooperation with Microsoft and began to launch a smartphone based on the Windows Phone operating system, which did not make Nokia regain its glory, and in desperation, Nokia reached a deal with Microsoft, sold the equipment and services business to Microsoft, and withdrew from the mobile phone market.
Unexpectedly, in 2016, Nokia licensed the "Nokia" brand to HMD, and Nokia mobile phones returned to the public eye.
But how about Nokia mobile phones in recent years, I believe everyone has seen it. Nowadays, HMD is de-"Nokia", establishing its own mobile phone system of "HMD Global", and building an ecology around this brand. The information shows that all overseas Nokia mobile phone social ** have changed their names, and the first mobile phone of HMD's own brand will be launched at MWC2024. It can be said that now the full stop of Nokia mobile phones has been drawn.
As for where HMD, which gave up Nokia, will go in the future, and whether its own brand of mobile phones can succeed, no one can **. Having a "Nokia" golden sign has not succeeded, will its own brand have a way out?
Of course, don't look at Nokia completely leaving the mobile phone field, but in the mobile phone field, it may be the only one who can change the pattern. Because Nokia has accumulated a large number of patents in the field of communications from 2G to 5G, the annual revenue from patent licensing alone is calculated in hundreds of millions. Whoever wants to be dissatisfied will sue you immediately (please combine the patent battle with the domestic brand OPPO) It's just that few people know about this matter except in the industry.