The Aurora 150 is a retro-style scooter produced by Jinan Qingqi Dahan Motorcycle Co., Ltd., which will be officially launched in September 2023 and the price starts at 13,980 yuan. The model is powered by a single-cylinder, four-valve, liquid-cooled 150cc engine with a maximum power of 105 kW with a maximum torque of 135 Nm, curb weight of 138 kg, fuel tank capacity of 12 liters, top speed of 98 km h. In terms of configuration, the whole model is equipped with dual-channel ABS+TCS traction control as standard, the engine is equipped with automatic start-stop + pulse ignition, keyless start, TFT instrument that supports screen projection navigation and tire pressure monitoring, LED light source for the whole car, T-Box car networking system, and the high-end version is more tachograph and aluminum alloy rear shelf.
In order to welcome the Spring Festival in 2024, Xiaosheng Aurora launched the New Year version, priced at 14880 yuan, limited to 200 vehicles, consistent with the exclusive version currently on sale, and the purchase of the ordinary version of the official also gives away the tail box and other modified parts worth 1,000 yuan. The highlight of the Spring Edition is that it comes standard with an electrically heated seat cushion that provides a warm ride during the cold winter months. In addition, the Chinese New Year Edition is also available in four colors, namely Mint Green, Star White, Lake Blue, Star White, Interstellar Gray, Amber Yellow, and Star White. So, what does the launch of the Aurora New Year version mean for consumers and the market?
As a joint venture brand of scooters, the Aurora New Year Edition has the following advantages:Good looksThe exterior design of the Aurora New Year Edition combines retro and fashionable elements, with a rounded and exquisite shape, and many highlights in the details, such as front and rear double circular light clusters, chrome exhaust pipes, retro dashboards, etc., giving people an elegant and individual feeling. The four colors of the Spring Edition are also in line with the aesthetics of young people, with fresh mint green and lake blue, as well as low-key interstellar gray and star-moon white, which can meet different preferences.
Good performanceThe power system of the Aurora New Year Edition adopts a single-cylinder four-valve water-cooled 150cc engine, which has a good power output and fuel economy, and can easily cope with various road conditions in the city. The model is also equipped with dual-channel ABS+TCS traction control, which can effectively improve braking performance and driving safety. In addition, the model also has energy-saving and environmentally friendly functions such as automatic start-stop and pulse ignition, which can reduce fuel consumption and emissions.
The configuration is highThe configuration level of the Aurora New Year Edition can be said to be the best in the same class, not only keyless start, TFT instrument that supports screen projection navigation and tire pressure monitoring, LED light source for the whole car, T-Box car networking system and other intelligent configurations, as well as dash cams, aluminum alloy rear shelves and other practical configurations. The electric heating cushion of the Chinese New Year version provides a comfortable experience for drivers and passengers, which can keep warm in winter and adjust the temperature in summer to avoid sweating.
Although the Aurora New Year Edition has a lot of advantages, it also has some shortcomings, mainly the following points:High: The price of the Aurora New Year Edition is 14,880 yuan, which is 900 yuan higher than the ordinary version, and it is limited to 200 units, which may feel a little expensive for some consumers with limited budgets. Moreover, the price of this model is also much higher than that of domestic scooters of the same level, such as Southern Monla Lisa Figo 150, Breston Manka, etc., all of which are about 12,000 yuan. Therefore, the price-performance ratio of the model may not be very high.
Less innovationThe exterior design of the Aurora New Year Edition, although good-looking, does not have much innovation, and has a high degree of similarity with other retro scooters on the market, such as the Victoria Sixties 150SI, Dayang VRF150, etc. Therefore, the personalization and differentiation of the model may not be very obvious. Difficult to repairAs a joint venture brand of scooters, the difficulty and cost of maintenance may be higher than that of domestic brand scooters. Moreover, the sales volume and market share of the model are not very high, therefore, the ** and replacement of its accessories may have certain difficulties.
To sum up, the Aurora New Year Edition is a retro scooter with high appearance, good performance and high configuration, which has a certain market competitiveness and attractiveness, especially for consumers who like retro style and pursue a comfortable experience, it is a good choice. However, the model also has shortcomings such as high quality, less innovation, and difficult maintenance, which require consumers to make reasonable considerations and comparisons according to their actual needs and budgets.