The penetration rate of new energy will exceed 50%, which will be the "most volume" year, the beginning of the knockout competition, the doubling of performance, and the year of tackling tough problems.
At the beginning of the new year, the top management of car companies began to set the tone and set goals for 2024.
BYD Wang Chuanfu: It is expected that the penetration rate of new energy vehicles will exceed 50% this year On February 18, Wang Chuanfu, chairman and president of BYD, said at the Guangdong Provincial High-quality Development Conference that the current automobile industry reform has entered the deep water area, the electrification transformation continues to drive in the fast lane, the intelligent transformation has begun to shift gears and speed up, and the development of new energy vehicles will only run faster and faster, and the new energy vehicle industry is facing three major development opportunities.
One of the opportunities is the further electrification of vehicles. According to Wang Chuanfu**, the penetration rate of new energy passenger vehicles will exceed 50% in a single month in 2024.
According to the data of the NE era, the market penetration rate of passenger cars in 2023 will exceed 34%, and the enterprises represented by new energy vehicle companies such as BYD, Ideal, Weilai Ideal, and GAC Aion will achieve 100% electrification, but the joint ventures represented by FAW-Volkswagen, SAIC Volkswagen, and FAW Toyota that rely on fuel vehicle business to survive are still relatively low, and the new energy penetration rate of traditional car companies such as Changan and Geely is close to 25%, and there are also relevant improvement plans in the later stage. In addition, the traditional car companies have established their own new energy brands, and their sales will improve to a certain extent in 2023, and there will be new breakthroughs in the market with the increase of models in the future.
Taking FAW-Volkswagen as an example, the sales target for 2024 is set at 1.9 million to 2 million units, of which 1.05 million units are for the Volkswagen brand, but the target for the ID series is only 100,000 units.
In order to achieve a penetration rate of 50%, on the one hand, new energy vehicle companies need to continue to increase volume, and on the other hand, traditional car companies must continue to reduce the proportion of fuel vehicles while ensuring volume, which is also a hard indicator for car companies in 2024.
The second opportunity mentioned by Wang Chuanfu is that China's electric vehicle brands continue to increase their domestic market share, forming a high recognition and brand advantage in the field of new energy vehicles, which will reshape the luxury car market structure.
On the basis of high-end brands, an obvious phenomenon in 2023 is that the models launched by many new energy vehicle companies are benchmarked against the BBA of the traditional fuel vehicle market, but the overall market share is relatively small, which can also be used as a breakthrough point for car companies in 2024.
The third opportunity is the acceleration of exports. In 2023, 4.14 million passenger vehicles were exported, of which 120 were new energy vehicles30,000 units, a year-on-year increase of 776%, both in volume and growth rate, is very impressive.
From market mining, channel construction, to the localized production and manufacturing of car companies going overseas, combined with different local market preferences and resource allocation, superimposed on the technology accumulated in the field of new energy vehicles and the established industrial chain resources, the barriers of car companies in foreign markets are being established step by step, and the operating costs such as tariffs and transportation costs are also 30%-50% higher than the domestic market to cover. However, with the deepening of the electrification transformation of the European and North American markets, as well as the gradual improvement of the industrial chain, Chinese car companies will face new challenges when they go global, so time, technical barriers, channel construction and supporting overseas system construction are particularly important.
Whether it is in the form of To B or To C, CBU or KD, overseas factory construction, overseas investment or mergers and acquisitions, joint ventures or independent, 2024 will be a year for car companies to continue to move forward in exploration.
Geely Automobile Ganjiayue: 2024 will be the year of the "most volume" It is also a year of popularization and application of new technologies, and the CEO of Geely Automobile Group, Ganjiayue, set the tone for 2024: It will be a "most volume" year, volume **, volume products, volume services, volume traffic...
Geely's galaxy and the volume of the Krypton series have already made the industry jaw-dropping, if the tone of 2024 is "the most volume", how will Geely respond?
insist that "electric drive" is irreversible; Green methanol is one of the most effective ways to achieve carbon neutrality, and it runs parallel to multi-technology paths such as hybrid, pure electric, and hydrogen fuel. New energy vehicles driven by electronic architecture and software will definitely become more and more cost-effective; The international market is difficult, but it is inevitable for Chinese car companies. In the "most volume" year, these are Geely's insistences.
In terms of planning, 2024 will be the year when Geely's high-end new energy technology will be accelerated to be applied to the Lynk & Co and Geely Galaxy series products. The new generation of CTB platform will also popularize mainstream products, and the Lynk & Co brand will apply the global 800V architecture. It is obvious that Geely is trying to apply the technology to the greatest extent, whether it is cost amortization, brand influence building, or even the benefits brought by technology licensing, will usher in new changes in 2024.
At the intelligent level, Geely chooses to work with partners to transform into a technology company, and pays more attention to experience attributes beyond the product level.
He Xiaopeng: 30 models are planned in 3 years 300,000+ and 150,000 new cars will be launched this year
1. The performance has doubled, the R&D investment budget has exceeded 40% year-on-year, and the number of planned personnel has been expanded by 4,000;
During the year, about 30 new products or facelifts are planned; In 2024, the first car will be released on the 300,000+ and 150,000 level platforms, complementing Xpeng's layout in the 100,000-400,000 level models;
3. The new Xpeng product development system (full life cycle product development management system v1.)0）；
4. In the first year of high-end intelligent driving going global, the R&D investment of the "AI technology with intelligent driving as the core" solution totaled 3.5 billion yuan;
This year will be the first year of Xpeng's marketing strategy upgrade, integrating the marketing strategies of automobiles, the Internet and mobile phones, and the first year of strategic upgrading in the design field, which will go hand in hand with AI, marketing and operation.
6. Organizational adjustment is still the focus in 2024;
The year will be internationalization v2In the first year of 0, it laid out core markets such as Europe, ASEAN, the Middle East, Latin America, and Oceania;
Increasing investment is the focus of Xpeng Motors in 2024, whether it is R&D investment in "intelligent driving", or personnel expansion, marketing, brand upgrading, organizational structure adjustment, and new product development.
He Xiaopeng believes that 2024 will be a year of blood competition and the first year of the knockout competition, so from production to marketing, to the adjustment of the organizational structure, and the introduction of new products, it is impossible to wait.
SAIC: 2024, a key year for technology implementation and sales jump2024 is the year for SAIC to implement the "Three-year Action Plan for the Development of New Energy Vehicles", Chen Hong, Secretary of the Party Committee and Chairman of SAIC, said at the 2024 cadre conference.
In the three-year action plan, by 2025, SAIC's annual sales of new energy vehicles will reach 3.5 million, of which its own brands will account for 70% of the overall sales of new energy vehicles, and the new energy sales plan in 2025 will be 2.7 million units, which means that in 2025, the sales target of independent brands such as Feifan, Zhiji, and Roewe will be nearly 1.9 million units.
Compared with SAIC's new energy vehicle sales in 2023, SAIC's sales pressure in 2024 can be imagined.
CTB, integrated die-casting, self-developed generalized operating system for smart cars, solid-state batteries, and the improvement of the thermal efficiency of internal combustion engines to 47% are all part of the three-year action plan. 2024 is an intermediate time node, and the pressure on technology implementation is also more obvious.