Beijing News (Reporter Wang Ziyang) On February 14, the new tea beverage company Shanghai Auntie (Shanghai) Industrial Co., Ltd. (hereinafter referred to as "Shanghai Auntie") disclosed its prospectus and planned to be listed on the Hong Kong stock market. According to the prospectus, Shanghai Auntie has 7,297 stores as of September 30, 2023, making it the most medium-priced freshly made tea shop brand in China.
In terms of performance, in the whole year of 2022 and the first nine months of 2023, Shanghai Auntie achieved operating income of 21 respectively9.9 billion yuan, 253.5 billion yuan, an increase of 34 percent year-on-year0% and 541%；The company's net profit increased by 79% year-on-year2% and 1887%。As of September 30, 2023, the GMV (gross merchandise volume) of Shanghai Auntie reached 718.3 billion yuan, a year-on-year increase of 577%。
At present, Shanghai Auntie has 3 brands: Shanghai Auntie, Shanghai Coffee, and Light Enjoyment. Launched in 2013, Shanghai Auntie is the main brand offering a wide range of products including fresh fruit tea, multi-spice milk tea, light milk tea, yogurt shake and bagged snacks. Launched in 2022, Shanghai Coffee is generally located in Shanghai Auntie stores, offering a variety of coffee drinks, and plans to launch "Oriental Latte", including coffee latte, tea latte, and tea coffee latte to broaden market contact.
The Beijing News reporter noticed that Shanghai Auntie disclosed the new brand light version to be launched in 2023, and the brand concept is to provide consumers in third-tier cities and below with more cost-effective tea options, mainly multi-spice milk tea, light milk tea, fruit tea and ice cream. Compared with Shanghai Auntie, the light version is more flexible in pricing and store location, helping it to further enter county-level cities, and the ** range of main products is usually 2 yuan to 12 yuan.
According to the prospectus, as of September 30, 2023, Shanghai Auntie's store network has 7,297 stores, covering four municipalities directly under the central government, as well as more than 300 cities located in five autonomous regions and 22 provinces. Shanghai Auntie said in the prospectus that the ready-made tea shop market in third-tier cities and below is the largest and fastest-growing segment between 2022 and 2027, and the future growth potential is huge. Shanghai Auntie plans to continue to expand its business, further cultivate local markets, and expand its business to more third-tier cities and below.
Edited by Zhu Fenglan.
Proofread by Zhao Lin.