With the implementation of the three-child policy and consumers' strong concern for comfort, MPV models with large space and multiple seats have ushered in an impressive wave of recovery this year.
According to the data of the China Passenger Association, in 2023, the annual sales volume of China's MPV market will exceed 1.09 million units, a year-on-year increase of 159%, becoming the most obvious growth rate among the three major market segments of sedans, SUVs and MPVs. These figures are in stark contrast to the trend of declining MPV market share in recent years. It is also the speed of growth that can be seen in this market, and new energy models have emerged in the MPV market and become a bright spot in the market, including "Wei Xiaoli" has also entered the MPV market one after another.
With the continuous emergence of new models, the market vitality has increased, and the competition has become more and more intense. A number of hot-selling models have frequently hit the top 10 of the sales list, and the MPV market has gradually entered the "red sea" competition position from the "niche" status in the past. This poses higher challenges to MPV models in terms of design, function and performance, and requires innovative strategies that are more in line with consumer demands, more competitive product experience, and a better understanding of consumer value proposition.
01. Previous review
Continue the series of surveys of the 2024 "New Energy Vehicle Reputation PK" of Basestar:
New energy vehicle word-of-mouth PK (1): medium-sized car new energy vehicle word-of-mouth PK (2): Medium-sized and large-sized vehicle new energy vehicle word-of-mouth PK (3): In the fourth phase of boutique cars, we focus on the MPV market, focusing on the 9 dimensions of exterior styling, interior style, overall space, real battery life, safety (body & battery), intelligent driving, intelligent cockpit, power acceleration, and comfort, and share the evaluation, concerns, and preferences of new energy vehicle owners on all aspects of the product, and understand the various dimensions in the eyes of car owners. What are the most outstanding new energy MPVs?
Data**: Double.
02. MPV market segment
For MPV owners of this level, the appearance becomes more influential, followed by range, space, etc. Here's the focus prioritization:
Data**: Double.
The word-of-mouth rankings in some dimensions are as follows:
From the perspective of comprehensive word-of-mouth, the VOYAH Dreamer narrowly beat the Volvo EM90, accounting for the first place in the word-of-mouth list of MPV models.
Data**: Double.