Aiming at the global market, snow boots are selling like crazy

Mondo Fashionable Updated on 2024-02-07

Driving from Zhenjiang city to Gaoqiao Town, Dantu District, across the river, the most economical and most common route for locals is to take a ferry across the river at Dagang Ferry. On the morning of February 1, when the reporter drove to the ferry, there was a long queue here, and the large trucks and vans in the convoy were particularly eye-catching. "Recently, there have been a lot of vehicles crossing the river, especially trucks, which have increased by 39 percent year-on-year85%。Xu Ruilong, director of the Wufeng Mountain Steam Ferry Office, said.

Gaoqiao Town is known as the "hometown of snow boots in China", and the town has nearly 400 snow boot manufacturers and supporting enterprises, with an annual output of 15 million pairs of various snow boots. The peak sales season of snow boots is concentrated in autumn and winter, and the production peak of enterprises is concentrated in summer and autumn. When the reporter came to Wanda Shoes in Gaoqiao Town on the same day, he saw that people were packing a pair of snow boots, and the boxes were piled up at the door of the warehouse.

Most of our previous orders came from Europe, America, Japan and South Korea, this part of the order has basically been completed, and now dozens of workers in the factory are rushing to work with orders from Australia, and we want to put 1More than 20,000 pairs of snow boots were shipped to Australia. Tao Guichuan, the head of the enterprise with more than 40 years of experience in shoe pattern design, explained to reporters that although it is summer in Australia, when this batch of snow boots arrives in Australia, it is already autumn, just in time for the stocking season of local customers.

In Tao Guichuan's view, as long as the global market is targeted, there is no off-peak season for snow boot production. "Now we are focusing on the southern hemisphere market, and we will start to prepare for the supply of the European and American markets after the year, followed by the Japanese and Korean markets, and there is no day of rest throughout the year. Tao Guichuan said with a smile that the company's exports increased by 20% last year compared with previous years, and there are now millions of orders in hand.

Coordinating electricity, logistics, and labor, almost every enterprise is producing at full capacity, creating 'warmth' and continuous gear. The director of the Gaoqiao Town Economic Development and Construction Bureau** told reporters about the "troubles of happiness". She told reporters that at present, Gaoqiao snow boots have a new style and high market recognition of their own brands, mainly exported to the United States, Germany, Australia and other places, and the domestic market share has also reached more than 40%, last year's snow boot exports increased by 10%, domestic market sales increased by 20% year-on-year, and the total output value of the industry exceeded 2.2 billion yuan.

You see that this sole is easily bent 180 degrees, not deformed, very soft, the sisters have been linked, and you can get to ...... in two or three days"In the live broadcast base of the Three Donkeys online media, the anchors are working hard to promote snow boots. Long Fei, the person in charge of the base, told reporters that the ice and snow tourism boom has led to sales, and many buyers are repeat customers, waiting for shoes to go to "Erbin" for a tour.

Three Donkeys Network Media Live and Gaoqiao Town more than 40 snow boot companies have reached cooperation, since the completion of September last year, more than 30 pairs of snow boots have been sold, achieving sales of more than 40 million yuan. For the Spring Festival holiday, the base prepared more than 40,000 pairs of goods in advance. "The weather forecast says that the temperature will drop during the Spring Festival, and the sales of snow boots will be colder and more prosperous, so I am not ready to go back to Sichuan for the New Year. Li Junjun, who had just gotten off the live broadcast, said with a smile in a slightly hoarse voice.

Wan Chenghui, Secretary of the Party Committee of Gaoqiao Town, told reporters that there are now more than 800 e-commerce enterprises in the town, and the construction of the snow boot industry development center will start in April.

Xinhua ** Intersection reporter Yan Peijuan.

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