Li Auto is a very interesting new power car company, which releases its own "weekly sales ranking list" every weekSince it began to produce and release the list, the ideal brand has been at the top of the list almost every week, and only dark blue or extreme krypton has been surpassed in the early days, and with the sales growth of the ideal L7 8 9, it has not been surpassed.
However, in the first week of 2024, the sales volume was overtaken by Wenjie Auto, and it is still in its self-made list, what happened to Li Auto?
It's not that the sales of Wenjie cars are growing, but that the sales of Li Auto are declining.
In the first week of 2024, Li Auto sales shrank by 0980,000 units, which is not as good as the last week of 2023, while the sales of Wenjie Auto fluctuated very little;Therefore, the problem is not in the competing brands but in the ideal car itself, so the reason is easy to analyze, to put it bluntly, it is the early release of orders. In December 2023, Li Auto delivered more than 50,000 units, setting a new monthly delivery record, becoming the sales benchmark for new power brands, and the only independent high-end brand that can match BMW, Mercedes-Benz and Audi in sales. Achieving this goal is not only the expectation of Li Auto enterprises, but also the expectation of Li Auto stores, and even the expectations of all Li Auto sales personnelBecause only by completing short-term monthly goals and annual sales tasks, Li Auto stores and sales staff can achieve the highest performance.
So there will inevitably be a stimulus delivery package in December, in short, if you can pick up the car before the end of December, there will always be some preferential policies in the store;Therefore, Li Auto's recent orders will be delivered in December in advance, and the delivery volume in the first week will be objectively less.
And not only Li Auto has such a change, except for the weekly sales of Wenjie Automobile, which is basically unchanged, the other brands on the list have seen varying degrees of month-on-month reduction.
Let's look at the specific data:
Li Auto, 059－1.410,000 units (the second data is the weekly sales from December 25 to December 31, 2023).
Wenjie Automobile, 059－0.590,000 units.
Navy car, 034－0.420,000 units.
NIO, 030－0.570,000 units.
Leapmotor, 028－0.450,000 units.
ZEEKR Automobile, 024－0.420,000 units.
DENZA Auto, 016－0.330,000 units.
Zhiji Automobile, 016－0.270,000 units.
Xpeng Motors, 014－0.480,000 units.
VOYAH Automotive, 014－0.290,000 units.
Nine of the top 10 brands have experienced varying degrees of month-on-month decline, and the reason why Wenjie Auto can be basically flat is that the delivery capacity is limited, and the sales volume itself is not very high, so it is basically normal to be flat.
Will Li Auto be able to return to the top of the list?
At present, it seems that there should be no problem, if it is just an abnormal fluctuation of a brand, it is worth talking about, but this is the regular cycle fluctuation of sales of the vast majority of car companies, so it is not worth making a fuss;The hot sales and growth of Li Auto in the last year have formed a certain scale effect, and its sales have been able to steadily follow the overall fluctuations of the industry, and the monthly sales trend can be consistent with the law of the off-peak season cycle, so it will naturally be ** when it comes to the stage.
Before the Lunar New Year, the vast majority of car companies will pull a wave as a whole.
However, the sales of all car companies in February will also decline, because the motor vehicle business cannot be handled during the Spring Festival holiday, and the purchasing power has also been generally released before the Spring FestivalIn addition, there are a few fewer days in February, so sales will be low this month. March to April will slowly rise, until May into the first hot car sales season of the year, July to August flat, September and October**, the last two months will still increase the intensity of the high.
According to this rule, you can look at the sales of automobile companies and brands.
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