Author Big Bold.
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Every generation has its own e-mustard.
On February 14, the ninth season of "The Great Detective" officially returned. Teacher He led Zhang Ruoyun, Wei Daxun, Wei Chen, Da Zhang Wei, and Yang Rong to explore the story of the three-faced sheep in the sheep don't cry village.
The lineup of the return of the whole "old man", familiar faces, familiar recipes, familiar tastes.
In the past eight years, although there has been an occasional decline in word-of-mouth, and there will be cases where the overall integrity of some cases has not satisfied the core audience, "Ming Detective" is still a successful model for a comprehensive N generation that has been doing it for 8 years.
Nearly 100 stories, multiple cosmic interactive plot lines, story themes involving family, society, gender issues, online violence, appearance anxiety, depression, etc., not only the core issues are serious and keep up with the times, but also the characters and characters are so many that the authors of Green River can refer to it. The richness of the script of "Ming Detective", the profundity of the idea, and the realism of the topic often make people sigh in a trance, and the domestic entertainment screenwriters are still working hard! Not to mention the CP line that has become popular with many people in those years.
On the one hand, reasoning variety shows, as a variety show with a niche theme and a relatively high threshold, have been done for 9 seasons, and it is difficult to compete with similar competitors on the market at present, and it is not easy to maintain reputation while maintaining popularity. On the other hand, the market environment and audience tastes are constantly changing, and there were even incidents such as the departure of core members of the production team and the absence of important guests in the previous season, and the show itself has also been impacted.
1. The stability of "ups and downs".
The ninth season of "Ming Detective", the first case, the real scene, a story is divided into upper, middle and lower, with a duration of nearly 5 hours, the volume of the two movies, with the propaganda label of Chinese-style horror, plus the return of many acquaintances and guests, as soon as the show is officially announced, the attention will return.
Specifically, the first episode of the ninth season of "The Silent Three-Faced Sheep", which has been broadcast, is still of a familiar high standard in terms of real-life selection and scene layout. The visual immersion brought by the real scene is really nothing to say, the opening ceremony NPC actor accidentally sprinkled powder, Zhang Ruoyun's pilot Zhang Fulai, the discovery of the corpse by the river alone, and other plot designs, as well as the small and narrow lanes in the antique building, all give people a strong sense of substitution that is difficult to ignore, with gloomy weather and cold tones, the cold feeling is coming.
But the core audience's love for "Ming Detective" is a kind of high-content requirement for hardcore reasoning variety shows. In fact, this is also an important core of similar competing products in the market that are difficult to surpass "Ming Detective".
Many old fans in the Douban "Star Detective" special group are not satisfied with the entire reasoning process and evidence chain design of this case. "There is almost no logical chain of evidence to lock the murderer", "There are too few reasoning elements", "The logic is not round", "Relying on guests to raise the level" and other evaluations have a lot of recognition in the Douban special group.
The overall slightly weak reasoning line failed to make the first issue start. This start is not very friendly for "The Great Detective" 9, but looking at the overall situation of the past 8 seasons of the show, this start is not a setback.
The program setting of "Ming Detective" has 12 episodes in one season, and there are basically 12 cases in each season, of which the cases are roughly divided into Benge-style reasoning and declension stories. The former pursues sophisticated logic, bizarre murder methods that can be pinned down by a chain of evidence. To a certain extent, choosing to start a case with ontological reasoning is of great significance to stabilizing the core audience that likes reasoning. The "Ming Detective" team obviously knows this, and the first season of "Star Detective" is the whole season of the original gameplay.
Of course, in the creation of declension scripts, the "Ming Detective" team has many excellent scripts, for example, the most terrifying one that is still widely circulated among "Ming Detective" fans - the second season of "Horror Nursery Rhymes", is a standard declension script.
This script, as the most successful and topical issue of "Ming Detective" that year, brought a huge sweetness to the creation of the program - the declension script is indeed stronger than the honest reasoning of the original story in terms of topicality and interest of the content. Overly serious reasoning will also make it more difficult to market and disseminate the program to a large extent. It can be seen that after the fourth season, the number of declension brain hole scripts began to increase rapidly.
At the beginning, how to balance the two ends of the high market reputation won by relying on rigorous ontological reasoning stories and all kinds of declension schools that have to continue to add new gameplay brains is a dilemma for the IP of "Ming Detective", which has reached the ninth season.
But luckily, time has amassed a loyal audience for the IP. Every season, there are always a few memorable case scripts in the controversy of "declining quality".
Over the years, Aiyouteng has worked hard in the reasoning variety show track, but no one has ever been able to make a similar "Star Detective", even the original team members who left Mango and went to Tencent's arms have not succeeded.
On the one hand, there is the white moonlight filter, "Ming Detective" uses time and high-level script stories to set up a white moonlight that can be used as a benchmark for reasoning programs at any time, whether it is the previous "Cute Detective" and "Bizarre Script Shark", or Tencent's bet "Start Reasoning", it is inevitable to live in the shadow of "Ming Detective". On the other hand, the character familiarity and character interaction established by the long-term cross-season have an unimaginable long-tail effect among the core people of reasoning variety shows. For example, the virtual boy group NZND.
In the Douban Star Detective Group, someone compiled a collection of cases with more than 8 points in the 1st and 8th seasons of "Star Detective", and 61 cases received more than 8 points of praise in the Ming Investigation Group, with an excellent rate of more than 60%.
As long as it can stably produce some high-quality script content in 12 cases, the audience will still pay.
Second, dare to write, know how to employ people, the key to the establishment of the "Ming Detective Universe" is derivation
The world is muddy, and sin and love sing together. ”
In 2016, the first season of "Star Detective" was broadcast, officially opening the door to domestic reasoning variety shows.
The show originates from South Korea's JTBC's variety show "Crime Scene", and the main content of the program is that celebrity guests participate in playing different roles in a case, and deduce the real culprit of the case through the criminal evidence searched on the spot. The Korean version focuses on ontological reasoning, and pursues a rigorous process of locking the chain of evidence.
The "Star Detective" series uses brain-opening story design and closely follows the core themes of the social era, finding a good balance between entertainment and reasoning.
To talk about the IP of "Ming Detective", it is inseparable from the discussion of its script story.
After 8 years of innovation, the reason why "Ming Detective" can always occupy a place in the hearts of audiences who love reasoning is inseparable from the involvement of the main creative team in some highly discussed social issues. They are cautious, but the appearance of being brave to touch them is indeed commendable in the variety show environment where hot searches are all over the place and short ** popular models.
The harm done to ordinary people by developers in "Sky Apartment", the reflection on gender issues in the setting of the matriarchal society in "The Magical Tribe", the focus on bullying in "Sin Under the Rose", and the focus on depression in the episode "Worry-Free Inn", etc. There are also "Please Answer 1998", "It's Pretty Again", "Sunset" involves domestic violence and so on.
In these classic cases, the main creators of the program's content did not regard all kinds of social topics involved in one episode of the program as a gimmick, and the guests involved in it were always able to express the real core theme of the content in addition to the entertainment of the variety show.
Therefore, everyone remembers Wei Daxun's sentence, "Isn't it enough for you to have a little princess like me?" ", and was still impressed by Wei Chen's ability to receive stalks, "He said he was an islander", "I am enough" and other golden sentences, allowing him to sit firmly in the "Terrier King" seat.
However, the audience who has been chasing 9 seasons of the show can't forget the sentence that Rong Mentong (played by Yang Rong), who was hurt in "Midnight Hotel", deliberately made the wrong ** at the end, "I am a girl" and "I hope she gets her wish". The themes of juvenile protection, girl protection, love and responsibility hidden in the plot erupted, and under the guests' accurate understanding and interpretation of the script, the audience was driven to incorporate more realistic thinking.
In February 2022, the seventh season of "The Great Detective" will be launched, compared with previous seasons, "Star Detective" will be renamed "The Great Detective" from this year, and in terms of content, the ending comments and guests "Detective Energy Station" from the third season will be changed to the "Great Detective Collegiate Court" law popularization link, this change once made the show ridiculed as being an "Internet law popularization education reasoning program".
It was also the beginning of this year that the "Double North" combination of He Jiong and Sa Beining was less than Sa Beining.
I have to admit that the appropriate celebrity guests are also the key to the 9th season of the "Ming Detective" series.
Viewers who often watch the ** case of "Ming Detective" know it: "There is Rong Tourong (Yang Rong), there is Xin Touxin (Wu Xin), there is a gull and a gull (Wang Ou) to choose, there is a Qi and Qi (Qi Wei) to choose, the secret room to see Bai (Bai Jingting), the organ to see Zhang (Zhang Ruoyun), the brain power to see Liu (Liu Haoran), there is a lock to find a ghost (Wu Yingjie), there is a stalk Wei (Wei Chen), and there is a big (Da Zhang Wei) ......
can reason, act well, and afford to play, in the years when the IP of "Ming Detective" was at its peak, the show was once considered one of the most suitable variety shows for artists to win the favor of the audience.
The coherent and real-time plot setting, coupled with the overall stability and adaptability of the celebrity guests, are the core of the establishment of the "Ming Detective Universe". This kind of long-tail effect of accumulation is also reflected in many comprehensive N generations.
Mango variety shows, in addition to long-term product thinking, more importantly, there is also the imagination of derivative content. For example, in 2019, "Star Detective: Famous Detective Academy", which was launched in line with the popularity of "Ming Detective", has now been done for 7 seasons, in which Pu Yixing, Guo Wentao, Qi Sijun, Tang Jiuzhou and other guests will also intersect in "Ming Detective" to form content linkage, and at the same time, it has also achieved the purpose of creating stars and raising people.
Another example is the warm-up paid "concert" before the launch of the feature film program, this year's theme is "Detective Meaning", the program has just been officially announced The launch time, Wei Daxun's song "Poignantly" has swept the short**, and at the same time as the single-film payment, the publicity and pre-heating of the program has been completed, killing two birds with one stone. Whoever sees it can't say a word of admiration for the strategy of the mango system.
"Ming Detective" has gone through 8 years, and the audience can still be left to seriously discuss whether the script is sufficiently researched around the plot, logical, and firmly sitting on the head of the vertical class, in a sense, the "Ming Detective Universe" that Mango wants has been established.