According to Songuo Financial News, Emma, a fashion-forward electric vehicle, has once again reached a strategic cooperation with Xiaohongshu, a social platform for "young people", to jointly devote itself to the construction of a new ecology of future travel.
The Xiaohongshu platform gathers the life experience of 200 million users, especially among young, fashionable and quality seekers. Through this cooperation, Emma not only promotes electric vehicles as a means of travel, but also promotes them as a fashionable lifestyle to the majority of young people.
Since 2022, Emma has been actively deploying on Xiaohongshu, establishing thousands of accounts to promote its popular products and online celebrity stores, forming an attractive young community. With the help of Xiaohongshu's traffic and grass planting functions, Emma has successfully created a number of popular electric models, and enhanced the brand's voice through various themed activities and creative marketing.
This strategic cooperation is expected to further enhance the brand influence of Emma, accurately capture market demand, effectively enhance the brand image, and deepen the brand concept of "Fashion Emma, Free Travel". Under the strong alliance, the cooperation between AIMA Electric Vehicle and Xiaohongshu will bring new business value and market opportunities to both parties.