Masson Energy has opened a new leap forward with platform sales

Introduction: "Industrial Enterprise Voyage" is a new special series launched by "Jinke Yanyi", through dialogue with industrial customers, in-depth exploration of commodity enterprises in risk management, digital transformation and other aspects of strategic choices and practical wisdom. It is also hoped that in every ideological collision with commodity enterprises, we can harvest inspiration and jointly explore the development direction of the bulk commodity industry, so as to better and more deeply serve the real economy.

Masson Energy is an international low-carbon energy integrated operator with liquefied petroleum gas (LPG) as the core, and its business covers LPG's international and domestic distribution, logistics, warehousing, as well as international and domestic transactions. Masson Energy has a world-class management team in Singapore, and actively participates in international market competition through long-term contracts, spots, **, etc., with customers in North America, the Middle East and Southeast Asia, and has successfully launched the "International LPG Ningbo Index".

Jin Ke Yanyi:At present, Masson Energy and Jinshida have jointly built the "Fuqihui" bulk commodity e-commerce platform, and opened the platform sales model of the factory warehouse in the domestic LPG industry. Under what kind of opportunity or consideration, Mason Energy made this attempt?

Masson EnergyThe propane and butane in LPG are more prominent in the international informatization and platform transactions, while the domestic is still in the traditional stage, such as WeChat communication. Since the listing of PG** in 2020, the level of the entire industry has been improved, and the upstream and downstream no longer only focus on their own "one acre and three points of land", and have a broader vision。Under the relatively backward traditional sales model, the downstream bottled has begun to reform and appear bottled Internet of Things, while the midstream is lagging behind, and it is also under the joint promotion of the upstream and downstream, so that the midstream has gradually entered the platform sales model.

Jin Ke Yanyi: How does the "Fuqihui" bulk commodity e-commerce platform help the development and operation of LPG business?

Masson Energy

**More Transparency:

Through the platform, the daily listing price is directly released to the public, instead of the previous 1-to-1 communication, this open and unified release form can effectively reduce the distrust of the market in the past. At the same time, through the platform display, it can directly reflect the best of Masson, and it can also effectively reduce consumers' doubts about the opaque pricing of products.

Transactions are more modern:

Many of the original transactions were based on oral agreements, and there was no such thing as electronic evidence, and once there were market changes, such as market fluctuations, there was no trace in this case. Through the platform, the transaction will be confirmed by both parties and the platform will be kept at the bottom, so as to better manage the overall transaction orders and reduce the risk of uncertainty.

On the whole, the transaction is based on the Internet of Things, using the platform as a link to connect the upstream and downstream, so as to make the upstream and downstream transactions smoother and more coherent.

Integrate data more time-sensitive:

Once the order is confirmed, the background will automatically generate statistics, the data can be transmitted to the next stage in time, and the management can adjust and change the strategy in time through the data, changing the lag of waiting until all the data is out to do it.

Jin Keyanyi: Compared with the traditional ** sales model, what are the different changes in the platform sales model for Masson Energy?

Masson Energy

Sales are more transparent and audits are more rigorous, which is conducive to control

All ** is reflected through the release of **, there will be no false ** situation of business and downstream, and regional control is carried out directly through the platform.

More secure transactions:

The order and confirmation are confirmed in writing by both parties on the platform, the payment is more transparent, the delivery and arrival are timely, and the transaction process can be queried at any time, and the entire transaction process is under the monitoring of both parties. If a third-party needs to review the history, relevant data can also be queried to meet compliance requirements.

Timeliness and simplification of statistics:

Whether it is the order data generated by the front desk or the process of pulling goods to confirm the preparation of goods out of the warehouse, the background directly displays the status change, and there is no need for complex operation processes or multiple system docking to obtain. The statistics generated by the platform are clear at a glance, and the data such as order processing progress, inventory status and delivery status are directly presented.

Jin Keyanyi: From the perspective of the industry, Masson Energy's "Fuqihui" bulk commodity e-commerce platform is also a leapfrog attempt to sell on the platform of the domestic LPG industry, what does this mean?

Masson EnergyCommodity sales are relatively mature in terms of platform trading, but they are still in their infancy for the LPG industry. We strive to be the first to eat crabs in the entire industry, only the most advanced domestic LPG can be promoted to the world, so that the advanced can lead the industry, so as to have a certain right to speak in the international LPG industry.

Jin Ke Yanyi: From relevant news reports, we know that Masson Energy is committed to building an LPG Internet of Things sales platform. So, is the "Fuqihui" commodity e-commerce platform part of it? What other actions will be taken to promote digital transformation in the future?

Masson EnergyAfter several years of development, the domestic downstream Internet of Things has been relatively mature, and it has been prevented in advance for national control and security treatment, and safety is supreme.

While"Fuqihui" is also adhering to the principle of safety first and traceable, and on the basis of doing a good job in the industry and enterprises, it will send a signal of digital China to the upstream or the world.

Jin Keyanyi: In the digital transformation and development of the LPG industry, does Masson Energy have some experience in the construction and practical application of LPG sales platform that can be promoted?

Masson EnergyAt present, it is still in the promotion stage, and the platform still needs to be recognized by the same industry. We only hopeUsing digital platforms to promote the progress of the industry, the industry can also promote the upgrading of digital platforms, promote and develop together between digital platforms and industries, and achieve common development and evolution in the interaction of technology and industry practices.

Masson Energy and Jinshida jointly built the "Fuqihui" bulk commodity e-commerce platform, which is dominated by LPG** and integrates **, warehousing and logistics.

Based on the advanced technical architecture, the platform provides Mason Energy with core business modules such as transaction management, inventory warehouse receipt management, fund settlement management, merchant information relationship, and portal, and can be connected with external systemsto realize the circulation of information and break down the barriers between different business systems.

The "Fuqihui" bulk commodity e-commerce platform has helped Mason Energy break the traditional sales channels and layout, opened a new leap in the platform sales model, and made the LPG** business more digital and intelligent.

In the future,In the context of achieving the "dual carbon" goal, Kingstar will work with more LPG industry customers to empower more clean energy companies to start a new attempt of digital transformation, help the green and low-carbon transformation and development of the industry with science and technology, and promote the high-quality development of the real economy.

Valin Resources & Jinshida Financial Derivatives and Exposure Business Management System (HMS) project was completed.

Jinshida attended the 2024 Polyester Industry High-end Conference to empower the high-quality development of the polyester industry with science and technology.

Jinshida's "Exploring the Way of Bulk Enterprise Risk Management under the New Situation" exchange meeting was held.

Jinshida attended the 2023 Copper Market Risk Management Conference to explore the digital transformation of commodity enterprises.