CCTV criticized it, the director apologized, the daily box office was only 320,000, and the first "big bad movie" in 2024 was out of the game
Recently, a highly anticipated movie has been a fiasco. This movie, which was named a "big bad movie", was not only criticized by CCTV, but the director also had to apologize publicly. What's even more shocking is that the box office of the film was only 320,000 on the day of its release, which made it quickly withdraw from theaters. So, what exactly happened to this much-talked-about film?
It is understood that this movie called "In Search of Freedom" was originally a work of humanity, freedom and dreams.
The wonderful images and profound themes shown in the trailer aroused great interest among the audience. However, when the audience walked into the cinema, they saw something completely different.
Once the movie starts, the audience is struck by a series of nonsensical jokes and a vulgar plot. The expected deep-rooted storyline has turned into a series of absurd theaters that have no logic. The audience was stunned and disappointed, and some even left the cinema one after another. The film, which was supposed to provoke thought and resonance, turned into a disaster.
CCTV harshly criticized the film in a commentary program that night.
The host bluntly pointed out that the film is ridiculous and wastes the viewer's time and money. They believe that the director's disrespect for the audience is unforgivable, and such a work also seriously damages the image of the entire film industry. Therefore, CCTV called on the director to publicly apologize and said that he would be held accountable for the incident.
In the face of the pressure, the director quickly issued an apology. He admits that he made mistakes during the production process and did not fully consider the expectations and needs of the audience. He said he would learn from the failure and work to improve his creations.
However, an apology does not undo the damage that has already been done. According to box office data, the film's first-day box office was only 320,000, which can be said to be a fiasco compared to the expected hundreds of millions of box office. Theaters have canceled the film's schedule to reduce losses. The highly-anticipated film eventually made its way back to the big screen.
Such an incident is a wake-up call for the entire entertainment industry. Audiences are becoming more and more picky about quality, and they are no longer satisfied with the exaggeration of visuals and the stimulation of vulgar jokes. They are more eager to see works with depth and connotation, which can bring them food for thought and resonance.
It also raises questions about similar issues in our own lives. Are we also too inclined to pursue superficial thrills and pastimes? When we are surrounded by false pleasures in the world of entertainment, should we also focus more on inner needs and real emotions?
The bloody loss of this "big bad movie" is a warning to the entire entertainment industry. It reminds us that as viewers, we should choose our entertainment carefully and not blindly pursue a gorgeous appearance and ignore the inner quality. At the same time, as creators, we should create works more responsibly and provide truly valuable and meaningful experiences to the audience.