Recently, a suspected Xiaomi su7 collided during the winter test in Heihe** sparked heated discussions on the Internet, some netizens said that the vehicle's right headlights, front bumper, and side fenders were damaged to varying degrees, and it was suspected of colliding with another car. In response, the relevant staff of Xiaomi Group responded that the vehicle is still in road testing, and no accident report has been received yet, and the cause of the accident has not been confirmed.
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According to the Internet rumor**, the accident vehicle was a white Xiaomi SU7, the license plate number was black A·M1S07, and the body was affixed with the logos of "Xiaomi Auto" and "Xiaomi SU7". As can be seen from the **, the vehicle's right headlight is broken, the front bumper and side fenders also have obvious scratches and deformations, and the tires on the right side of the vehicle also have snow. **It can also be seen that the accident vehicle is parked on the side of the road, next to a black sedan with a black license plate number of black A·M1S06, and there are also logos of "Xiaomi Auto" and "Xiaomi SU7" on the body, but the vehicle has no obvious damage. **The shooting time is around 2 p.m. on February 3, 2024, and the shooting location is Heihe City, Heilongjiang Province.
Regarding the authenticity of the online rumor**, the relevant staff of Xiaomi Group said that they are still waiting for further information, and they cannot confirm the specific cause of the accident, nor have they received any accident reports. The staff member also said that the Xiaomi Su7 is currently undergoing comprehensive road tests nationwide, including winter tests, to ensure the performance and safety of the vehicle. The staff member also said that the road test vehicles of the Xiaomi Su7 are all produced in small batches and still need to go through a lot of verification tests before they can finally be marketed.
It is reported that the Xiaomi SU7 is the first model of Xiaomi Auto, which was officially unveiled in Beijing on December 28, 2023, and is scheduled to be mass-produced and launched in the first half of 2024. The Xiaomi SUV7 is a mid-size SUV equipped with Xiaomi's self-developed intelligent driving system, which supports L4 level autonomous driving, has a range of more than 500 kilometers, and a maximum power of more than 500 kilowatts. The price of the Xiaomi Su7 has not yet been announced, but it is reported that its top-of-the-line model will be priced at $36140,000 yuan.
The debut of Xiaomi SU7 has aroused widespread attention from the industry and consumers, and has also put the personal reputation of Lei Jun, the founder, chairman and CEO of Xiaomi Group, to the test. Lei Jun once said that Xiaomi Auto is the last major entrepreneurial project in his life, and he is willing to bet on all the reputation of his life and personally lead the team to fight for Xiaomi Auto. Lei Jun also said that Xiaomi Auto's first model plans to sell 100,000 units in the first year, and a total of 900,000 units will be delivered in the next three years, and it will enter the first camp of the industry in 2024 and become the world's top five car manufacturers through 15 to 20 years of efforts.
In order to achieve this goal, Xiaomi Auto is speeding up preparations in all aspects, including channel layout, first-chain cooperation, talent recruitment, etc. It is understood that Xiaomi Auto has signed a letter of intent with the first batch of 14 sales and service partners, and launched the "Open City Recruitment Plan", which has opened 17 cities at present, and the recruitment type is Xiaomi Auto Sales and Service Integrated Store (2S). Xiaomi Auto has also reached cooperation with a number of well-known auto parts manufacturers at home and abroad, including CATL, Bosch, Continental, Valeo, Hankook Tire, etc. In addition, Xiaomi Auto is constantly expanding its team, which now has more than 2,000 employees, including senior talents from well-known automotive companies such as Tesla, BMW, and Mercedes-Benz.
The development of Xiaomi cars has also been highly valued by Lei Jun, Lei Jun announced on the evening of February 3, in order to allow him to focus more on the car business, the company decided that Lu Weibing, president of the group, is also the general manager of the Xiaomi brand, and he will also speak at the Xiaomi mobile phone conference in the future. At the same time, Wang Teng will take over as general manager of the Redmi brand. Lei Jun also said that he will continue to serve as the CEO of Xiaomi Auto and personally lead the Xiaomi Auto team to fight for Xiaomi Auto.
The collision accident occurred during the road test of Xiaomi cars, which undoubtedly had a certain negative impact on Xiaomi cars and also questioned the safety performance of Xiaomi cars. However, Xiaomi Auto said that the vehicle is still in road testing, and has not received any accident reports or confirmed the cause of the accident, and the performance and safety of the vehicle are still being fully tested and verified. Xiaomi Auto also said that it will continue to prepare for the mass production and launch of the Xiaomi SU7 as planned, and bring cost-effective smart electric vehicles to consumers.