With declining sales and a lack of electrification, Honda's performance in 2023 is not good, and if you don't hurry up and push new cars, it's too late!
Recently, Honda released its new car plan in North America in 2024, which is currently dominated by the new Civic and will affect the Chinese market. This year, the Civic (2025 model), the new CR-V power version, the Prologue mid-size and large-size SUV, and the facelifted Acura MDX and RDX will all be the first to be launched in the North American market.
First of all, let's look at Honda's Civic, which will be launched in the Chinese market at the same time this year. In terms of appearance, there are few improvements, with a split blacked-out grille at the front, flanked by matrix LED headlights connected together. 2.The hybrid system composed of 0L naturally aspirated engine + two electric motors is its important highlight.
Looking at the all-new Prologue mid-to-large electric SUV, this car will be launched overseas and go on sale in the first quarter of 2024. The new model will be based on the Ultium platform jointly developed by Honda and GM, and is expected to be launched initially with a dual-motor drive model, with an entry-level single-motor model with a maximum range of 500 km in the future.
The length, width and height of this new car are 4877 1989 1643mm, and the wheelbase is 3094mm. Although it was a late entrant, the 2024 Prologue will first be launched in the U.S. in March as Honda's first all-electric SUV. Featuring a multi-link front and rear suspension, the Prologue offers a sporty and thrilling driving experience, and comes standard with wireless Apple CarPlay and Android Auto support, 19-inch wheels, and wireless phone charging.
The CR-V FCEV hydrogen-powered model, the first production model to combine plug-in functionality with fuel cell technology in the North American market, has not yet been announced on its plans to introduce it in the Chinese market.
Tram Circle Observation:
In China, Honda has launched a number of new energy models. Including E:NP 1, E:NS 1, of which E:NS 1 annual sales 1060,000 units, compared to 4,502 units for the E:NP 1. In addition, many of Honda's models have also added plug-in hybrid versions, such as the Accord and CR-V, but they also do not have too good market performance. In the transition to electrification, Honda still needs to make greater efforts. The advantages that joint venture brands have accumulated in the past in fuel vehicles have become invalid in the era of electric vehicles. It remains to be seen whether the launch of the new Civic will allow Honda to reap better sales.