Drawing on L'Oréal's centuries of experience in hair care and emerging technologies, color&co is designed for people of all ages who use hair color as a form of self-expression.
Color&co offers each customer a consultation with a colorist, who then receives a custom kit with everything they need to color their hair, resulting in a customized shade and meticulous application techniques.
The colour system is the source of the brand's freshness: it draws on references from modern art, blending striking, bold tones with delicate pastel tones to create drama and vitality in grey rose and scarlet, mint green and electric light. Blue.L'Oréal launches Color&co, a revolutionary approach to personalising home colour that aims to address two issues: firstly, hair colour has become associated with people who try to hide the signs of graying and aging of their hair, and mainly for those who seek to hide the signs of graying and aging; Second, despite the fact that nearly 50% of users dye their hair at home, it's nearly impossible to get a salon-quality hair coloring experience at home. Drawing on L'Oréal's centuries of experience in hair care and emerging technologies, color&co is designed for people of all ages who use hair color as a form of self-expression. Eddie Opara and the team designed a fun, flexible, and dynamic signage system that helped Color&co stand out in the crowded but somewhat homogeneous market for hair dyes.
Previously, users had to approximate and match their expectations based on the image on the hair dye packaging, but Color&co offers each customer a consultation with a hair dyeist, who then receives a customized kit with everything they need to color their hair for themselves – resulting in customized shades and nuanced application techniques.
Olivier Blayac, Managing Director of Color&Co, said: "We saw an opportunity to reinvent the hair coloring experience at home. "We know that up to 70% of home hair coloring users don't know exactly which hair color is right for them and are concerned about the results of the unavoidable. We want to fix this. ”
The Pentagram team designed a signage system that emphasized the brand's high-quality products as well as warmth and fluidity. The team worked on the custom Sharp Sans Display No1 Create a modern, geometric identity with a custom amp& symbol and match it with a rich set of icons, photographic assets, and color combinations. The colour system is the source of the brand's freshness: it draws on references from modern art, blending striking, bold tones with delicate pastel tones to create drama and vitality in grey rose and scarlet, mint green and electric light. Blue. The image system that depicts the process of hair color is also constructed from the different lines drawn in the pairing of the two colors. **The artistic direction of the asset focuses on highlighting different hair textures and figures, moving away from traditional airbrushing for perfect images.
