Under the extreme involution of the cross-border e-commerce industry, the multi-channel and multi-market layout is deeply rooted in the hearts of the people. In addition to the big brother Amazon, the development space of platforms such as Temu, TikTok, Walmart, Shein, and Ozon has become increasingly prominent, becoming an important choice for cross-border e-commerce sellers to expand their channels.
At the beginning of 2024, Hugo Cross-border has specially launched the "Resource Docking" channel to help sellers realize the link with 100+ cross-border e-commerce platforms around the world.
Amazon is booming, but its share of the e-commerce market is less than 40%, and some niche, long-tail locals.
The platform will be an important channel for sellers to achieve incrementality. This article selects 6 overseas boutique niche platforms for sellers' reference:
1、qoo10
Qoo10 is an international e-commerce platform, because it is backed by eBay, so it has a good accumulation in traffic and word of mouth, and the main sites are distributed in Singapore, Japan, Indonesia, Malaysia, South Korea, etc., among them, the Japanese station is developing particularly rapidly. At present, the monthly PV of the Qoo10 Japan platform has reached 800 million, and the mobile client access rate has reached 97%. According to industry insiders, in Japan, Qoo10 beauty sales even surpassed Rakuten and Amazon.
At present, the sellers who have settled in Qoo10 are showing an upward trend, but overall they have not yet reached saturation. Qoo10 supports both individual and business sellers to set up a store.
2、mir**ia
Mir**ia is a local e-commerce platform launched by Alibaba in Spain, which was officially launched in December 2022. The company's medium-term goal is to make Mir**ia one of the top five e-commerce markets in Spain within the next three years. The platform focuses on localized operations in the European market, and the target consumer group is mainly consumers with high purchasing power who are looking to buy high-end products.
data.According to AI data, as of August 2023, Mir**A ranks third in Spain in terms of the number of shopping apps**, behind Temu and SHEIN.
At present, it has 12 categories of goods: **beauty, health care, home and garden, electronics, supermarket, sports fashion, children's clothing, toys, bags and pets. And the platform offers free shipping on orders over €10.
3、emag
Founded in Romania in 2001, EMAG is ranked among the top 10 e-commerce platforms in Europe according to a survey by ChannelEngine, a well-known European e-commerce company, with more than 45 million visits to the EMAG platform every month.
At present, the number of Chinese sellers on the EMAG platform is far from saturated, and there are many opportunities for Chinese sellers. Some sellers have reported that doing EMAG now is a bit similar to Amazon in 2017-2020, and the competition is relatively small.
The entry threshold of the EMAG platform is relatively low, and Chinese main companies and self-employed individuals can settle in, and EMAG has really begun to recruit sellers in China from 2023, and it is still vigorously supporting new sellers.
4. Dajian Cloud Warehouse
Dajian Yuncang is a company engaged in cross-border B2B trading of large-scale commodities, which was successfully listed on the NASDAQ exchange in August 2022, mainly serving the field of large-scale commodities such as furniture, home furnishings, and home appliances.
Dajian Yuncang B2B platform (www.).gigab2b.com) brings together tens of thousands of large-scale products, covering 30 categories such as office furniture, indoor home furnishings, and outdoor furniture; On the distribution side, there are about thousands of active retailers, and the sales channels cover the world's mainstream e-commerce platforms and offline retail channels.
Dajian Yuncang has more than 20 self-operated overseas warehouses in the United States, Europe and Japan, with a total area of 8.28 million square feet.
5、otto
As a 75-year-old retail group, OTTO GROUP has a long history in the German market, so it has a broad consumer base and reputation, data shows that the current number of active users on the platform exceeds 11.5 million, accounting for more than 10% of the total population of Germany, and the average unit price of consumers is as high as 232 euros to 298 euros.
How popular is OTTO in the German market? According to data from the research institute e-commerce, otto in 2021de with 74% of the market share of e-commerce enterprises, ranking second; Among the top 15 e-commerce companies in the German e-commerce market, OTTO., a wholly-owned subsidiary of OTTO GROUP at that timeDE, Mytoys, Bonprix, etc. occupy 4 seats, covering vertical category platforms or brands such as women's underwear, toys, and home furnishings.
OTTO started from its own platform, and only opened the mode of third-party sellers in 2019. However, unlike most cross-border e-commerce platforms, OTTO's entry model adopts a special and strict invitation review system.
6、onbuy
Onbuy is a B2C e-commerce platform in the United Kingdom, which supports one-click selling on 42 sites around the world. At present, the platform has more than 35 million product categories and 10 million+ monthly views, and is known as "Amazon UK". Compared with other e-commerce platforms, Onbuy has a small number of third-party sellers, few Chinese sellers, and less natural competition. The category commission on the Onbuy platform is between 5% and 9%.
Do you want to quickly enter these potential e-commerce platforms? Hurry up to register for the 2024 Hugo Cross-border Global Platform Resource Conference (Shenzhen) from February 28th to 29th, find an official investment manager to settle in on site, and answer questions.
(Scan the code at the end of the article to register for docking).