On a cold winter day, a good news shone like a warm sun, Liu Qiangdong delivered 9 tons of New Year's goods to his hometown Guangming Village, and joy and emotion permeated the entire village.
However, the act of generosity not only brought jubilation, but also plunged Bosideng Kangbo into deep water.
This article will analyze this incident in depth and dissect the various causal relationships involved.
Liu Qiangdong's generous action is not only to send 9 tons of New Year's goods, but also to a deep concern for his hometown.
This is not only a material dedication, but also a kind of spiritual comfort for the villagers.
Looking back on Liu Qiangdong's growing years, he remembered the 76 eggs and 500 yuan of aid that year.
Liu Qiangdong has never forgotten the nourishment of his hometown, and this New Year's gift is to pass on this gratitude to every family in Guangming Village.
This is not only a simple distribution ceremony, but also a family reunion and respect for the elderly.
In the Spring Festival of 2015, Liu Qiangdong returned to his hometown with his wife Zhang Zetian and gave 10,000 yuan of Spring Festival special red envelopes to the elderly over 60 years old, bringing warmth and care to the elderly.
This kind of warm feedback not only makes people feel warm materially, but also conveys a deep emotional expression of affection for their homeland spiritually.
This gift-giving event also demonstrated Liu Qiangdong's sense of social responsibility for his hometown.
The village party secretary of Guangming Village praised this: "Those who have culture in our village and those who are not educated have entered Jingdong to work." Achieve a 100% employment rate. ”
This is not just a simple feedback, but also a long-term investment in the development of the hometown, driving employment and economic prosperity for the whole village.
Liu Qiangdong's generosity not only sent warmth to the villagers, but also provided strong economic support for the entire Guangming Village.
This New Year's goods delivery activity is not only a temporary charity act, but also includes Bosideng down jackets, which provides marketing opportunities for Kangbo down jackets.
This gift-giving activity has also attracted great attention on the Internet, and some netizens said: "The biggest investment in Guangming Village was Liu Qiangdong, and now the rate of return is really high." ”
This kind of feedback is not only Liu Qiangdong's personal financial support, but also the promotion of the overall economy of Guangming Village.
The village party secretary said: "Although Mr. Liu's people are in other places, his heart will always be in our hometown of Guangming Village. ”
This deep sense of family and country and sense of responsibility is not only reflected in the material, but also in the sincere concern for the development of the hometown.
And Bosideng and Kangbo also fell into deep water as a result. Faced with Liu's huge influence, they had to think about how to stay competitive in a highly competitive market.
Gao Dekang's response shows that Bosideng also hopes to use this opportunity to leverage Liu Qiangdong's reputation to enhance the popularity of its products in the market.
However, they are also under pressure to price their products, as the high price of ** discourages ordinary people.
Although the Bosideng down jacket sent by Liu Qiangdong is a generous gift, its high market price has attracted widespread attention and discussion.
The ** Bosideng down jackets on the market are generally more than 1,000 yuan, which is indeed a luxury that many ordinary people cannot easily afford.
This incident made more people question the pricing of down jackets and called on the boss of Bosideng to adjust**.
In the heated discussion on the Internet, someone said: "A down jacket of 600 yuan has been worn for more than 10 years, and it seems that the cost performance is quite high." ”
This reflects the nobility and durability of down jackets, but at the same time, more people are concerned about the ** problem.
A down jacket is as high as 2,700 yuan, which is really expensive to the point of unacceptable in the eyes of ordinary people.
This kind of ** has also aroused people's doubts about Bosideng's pricing strategy, and some people even said: "If you want me to say that Mr. Kang does not reduce the price again, he will lose the domestic market." ”
In addition, there is also controversy on the Internet about whether the Bosideng down jacket is worth buying.
Someone said: "In the past 8 years, a 300 yuan Kangbo down jacket is worth it now." "This price point is relatively close to the people, but Bosideng, as a mid-to-high-end brand, has been accused of being too commercialized because of the increase in **.
Some consumers began to wonder if it was because of asking big stars to advertise
The more than 1,000 yuan for a child has made many consumers feel heartache and has a certain negative impact on the market image of this brand.
Liu Qiangdong's generosity of 9 tons of New Year's goods made Guangming Village boil and celebrate, but it also aroused concern and questions about Bosideng and Kangbo.
Bosideng and Kangbo need to adjust their positioning and strategies in the market to meet the challenges brought about by this incident.
Liu Qiangdong's behavior is not only a charity, but also a return to his hometown, which has played a positive role in motivating the whole society.
The event also made people think about how to strike a balance between business and social responsibility in order to achieve sustainable social development.