This year, the new energy vehicles will decline is the consensus of many people in the industry, but no one thought that the price reduction would come so quickly and so fiercely.
BYD, which was still shouting "oil and electricity at the same price" last year, just finished the New Year, and directly changed the slogan to "electricity is lower than oil." "When a lot of people are still on 9When the 980,000 Qin plus was talking about it, BYD pulled the ** of the Qin plus and its sister model destroyer 05 to 7 in one fell swoop980,000 started, once again sensationalizing the market.
However, what is even more unexpected is that in the face of such a ruthless BYD, there are still many car companies that still follow up.
Wuling Starlight 150 advanced version dropped 6000 yuan to 9980,000 yuan, Nezha Automobile's many main models have also been reduced by 5,000 yuan to 220,000 yuan. Chang'an even beat Qiyuan A05's ** to 7Starting from 890,000, it is cheaper than Qin plus.
For BYD, as an absolute giant in the field of new energy vehicles, it has sufficient confidence in price reduction. For example, the self-developed route of the whole industry chain that it has adhered to for many years can give it a cost advantage that is difficult for other car companies to achieve.
In particular, batteries already occupy the majority of the cost of new energy vehicles, and BYD, which holds Fodi power, has further amplified its cost advantage in this regard. In addition, as the world's largest car company in terms of new energy vehicle sales, BYD can also continue to dilute costs with scale effects.
Corresponding to BYD, the confidence of other car companies to reduce prices is more common factors in the market, such as the sharp decline in battery raw materials, which makes the cost of purchasing batteries generally reduced. Compared with the high period, the first class of battery raw materials is almost "chopped off". After it is reflected in the manufacturing cost, it leaves a lot of room for car companies to reduce prices.
Moreover, although compared with fuel vehicles, new energy vehicles are still a relatively new product. But in fact, after careful calculation, new energy vehicles have also had a long development process, and the technology has been continuously iteratively updated. From the perspective of the industry as a whole, more mature technologies will also lead to a general reduction in manufacturing costs.
Just like the early big brother had to sell for 10,000 yuan, and now the mobile phone can be done for 1,000 yuan, the decline after the continuous iterative development of the product can be regarded as an objective law of the development of things.
But then again, despite the support of common cost reduction factors, not all car companies are as calm as BYD's price cuts. For some car companies, they are just forced to follow suit.
You will see that the main battlefield of this ** battle is the A-class sedan market. This market has the largest consumer group, and these consumers are also extremely sensitive. Hitting ** so low like Qin plus will undoubtedly stimulate their nerves very hard.
Seeing that BYD is attacking this "fat", other car companies naturally can't sit idly by. With BYD's current prestige, once it seizes the opportunity, it will be more difficult to snatch food from its mouth. So I gritted my teeth and had to reduce the price accordingly.
Speaking of which, the first battle of domestic new energy vehicles here is hot, and the most injured are actually joint venture car companies. In recent years, although the momentum of new energy vehicles has been very strong, relatively speaking, the A-class fuel vehicles of joint venture car companies are still relatively strong. For example, a few people who dominated the list all year round in the past can still sell 30,000 or 40,000 vehicles a month.
But now, the involution of new energy vehicles has really reached the A-class sedan market. Exemption from purchase tax, green plates, and low car costs, coupled with significant advantages, in the face of such a situation, it seems that there is really no reason to choose joint venture fuel vehicles.
It is foreseeable that there will be car companies to join this melee one after another. Either way, it's the consumer who ultimately benefits. It's just that for old car owners, the feeling of backstabbing is really uncomfortable.