After the Spring Festival, it is the peak period for migrant workers to return to work, everyone has "new hopes" and "new trends", and at the same time, they will also subconsciously first "break away from eating gray baby" or "buy new items" as a sense of ritual to start the new year.
On the first day of rework, Xianyu contracted the core transfer subway stations in major cities to build the opening scene, and amplified the positive psychological hints of opening and earning jackpots with an immersive scene experience.
In the traditional concept of Chinese, the first order of opening in the new year not only means a good start, but also brings good luck to the year.
Through the opening of the auspicious, congratulations xxx in Xianyu for selling the first order of the new year and other sentences, this psychological hint is skillfully completed, and the post-holiday Xianyu is implanted into the user's mind. In addition, the end of the Spring Festival holiday is also the key to purse blood return. With Xianyu as a bridge to let idle items circulate, young people can also achieve a rich Su from wallet to life and then to happiness, laying a good start for the New Year. From this point of view, the Xianyu recovery season is also to meet the needs of consumers to empty and recover blood in time. In addition, Xianyu also has insight into the lifestyle habits of this generation of young people who have "good things happening" or "not feeling good", so they will choose to buy scratch cards or lottery tickets to "transfer gas" and associate them with the brand. 2 24 - 3 4, users post idle treasures, that is, they have the opportunity to get scratch cards and lottery tickets for free. Selling the idle that occupies the place and eats ashes can not only make money and return to blood, but also win lottery tickets to earn jackpots. I people are in ecstasy! No need to pull people to help, 2 26 onwards, as long as you complete [one-click resale], you can get lottery tickets, updated at 0:00 every day, limited to 10,000, first come, first served! It's just a hit in the hearts of young people.
On the one hand, through this kind of incentive, everyone is encouraged to hang more idle treasures in Xianyu. The good fortune of the new year starts with the idle fish open hanging.
On the other hand, it is also a special brand blessing, giving consumers enough to earn jackpots with positive psychological hints. For example, in the new year, we will successfully go ashore * success, and we will hang the learning materials and fitness equipment as soon as possible, and wish everyone a good New Year and a happy life. In addition, Xianyu also released a cute and vivid short film. In the spring when everything wakes up, the idle baby also wakes up and resurrects, and realizes the wallet Fusu, life Fusu, and happy Fusu on the idle fish.
On the whole, this wave of campaign is insightful and down-to-earth. Xianyu Fusu Ji not only fits the consumption concept of "simplicity and sharing" of the younger generation, but also responds to the "consumer goods trade-in" and "recycling" advocated in the new round of ** financial committee meetings, and has a keen insight into the pain points of young people who urgently need to "return to blood" after the festival, and uses the scratch cards and lottery exchange coupons that young people like to see as incentives, and successfully leverages users to jointly enrich Su and earn a good fortune in the New Year.