The Year of the Dragon has been under wrapping up production for nearly a week, and has been shrouded in the atmosphere of Gaohe's suspension of production, shortage of funds, and facing bankruptcy, and the society has also been affected by a series of events such as employee compensation, user panic, and business debt collection, and the entire automobile circle is concerned about Gaohe's every move.
Recently, Ding Lei, CEO of Gaohe, returned to the Shanghai headquarters, and some employees, car owners had a meeting, frankly said that Gaohe's window period is only three months, facing life and death, he now hardly sleeps every day, are actively looking for investment opportunities and mergers and acquisitions, and try not to let Gaohe go bankrupt in the worst direction. At the end of the meeting, Gao He Ding Lei and the on-site staff shouted together: We are strong, we will win! This is both a struggle and a departure!
Ding Lei, Gaohe employees, and Gaohe car owners must make the last hard work and don't want it to end like this. Ding Lei's shout aroused the support of some employees and car owners.
Some car owners spontaneously expressed their support for Gaohe on the live broadcast platform, and planned to gather at the headquarters of Gaohe on February 23 to start a parade to support Gaohe.
Ding Lei's appeal in special circumstances still exists, but the spontaneous way of the car owner may not have a good effect, and even lack of organization and compliance, and will eventually only fall into words. As Yang Xueliang, vice president of Geely, said, it is impossible for them to travel freely in a centralized manner, which is neither legal nor realistic.
On February 23, Gaohe's official live broadcast room opened a live broadcast, called "Gao's family has something to say", and Yang Yueqing, director of Gaohe Engineering Project, appeared as the anchor. Yang Yueqing responded to some of the topics that the industry has been concerned about recently, and admitted that Gaohe is currently a little nervous in the capital chain, but the senior management has not run away. He also apologized to the owner and colleagues, and begged all walks of life to "give Gaohe some more time". This is obviously in line with CEO Ding Lei's three-month window.
Yang Yueqing revealed that there are still many colleagues in maintaining the company's operation and after-sales, and the tight capital chain has led to the inability to purchase more valuable and larger parts at one time.
He said that many colleagues have only received a basic salary of more than 2,000 yuan, but they still stick to their posts. He also said that "it is not easy for China to get to where it is today", "the world may not need a high-level cooperation, but China needs a high-level cooperation". During the live broadcast, Yang Yueqing choked frequently, and once interrupted the rhythm of the live broadcast because of wiping tears.
It is not difficult to see that in the face of Gaohe's current situation, as well as Ding Lei's statement calling on everyone to fight again and strive to turn over, Yang Yueqing is cooperating to play the bitter card, strive for social tolerance and support, and strive to gain time for Gaohe's turnaround.
The live broadcast shows that the company still has some managers supporting it, and some grassroots employees are supporting it, which is probably unexpected by Ding Lei. There was no wall falling down because of wage arrears, and everyone pushed it and fell one-sidedly.
From Ding Lei's shouting that we are strong, we will win, and actively looking for a way out, to the spontaneous voice of the car owner, trying to parade, supporting Gaohe, and then to the management live broadcast to win social sympathy and support, we found that Gaohe is quickly forming its own self-help method Self-help efforts: that is, the boss is actively looking for money, the employees are sad and supportive, and the car owner spontaneously supports, striving to turn over and form a cohesion from the bottom up for the 3-month window period, and make the last effort.