**From the web.
The founder of Fat Donglai is Yu Donglai, who was born in 1966 in a peasant family in Xuchang City. Yu Donglai's upbringing was full of challenges and setbacks. When he was in junior high school, he dropped out of school and went into society, trying various careers. From selling popsicles to selling fruit to selling movie tickets, he never found a career that really suited him. However, these experiences have honed his business acumen and keen market insight.
In 1990, Yu Donglai started a new chapter in his career. With the help of his eldest brother, he opened a cigarette hotel in Xuchang. However, his career was not all smooth sailing, he was deceived twice, and even owed a debt of 300,000 yuan because of the problem of fakes. These setbacks did not break him, but instead inspired him to persevere. In order to pay off his debts, Yu Donglai worked as a miner in the mines, but his income was so meager that he could not pay off his debts in a short time. In the midst of a difficult situation, he realized that in order to achieve real success, he had to change his mindset of quick success and do everything well.
With the financial support of his eldest brother, Yu Donglai opened a 40-square-meter store in Xuchang, which became the predecessor of Fat Donglai. He insists on operating with integrity, and all goods are never fake. This principle was particularly prominent in the business environment where counterfeits were rampant at that time, and it also won high recognition and trust from customers. With this business philosophy, Yu Donglai's small shop quickly emerged and gradually developed into a well-known brand in the Xuchang area. In 1997, he changed the name of the store to Fat Donglai and opened his first branch.
However, Fat Donglai's success has also attracted the attention of the underworld forces.
In 1998, Fat Donglai suffered a serious fire accident. According to reports, the fire was caused by arson by his subordinates under the command of Liang Sanzhi, the local leader, causing serious losses and personnel in the mall. As a local bully, Liang San sees this as a challenge to his prestige, so he decides to retaliate by burning Fat Donglai Mall. This criminal act has had an extremely bad impact on local social security, and ** attaches great importance to it and makes every effort to pursue Liang San and other people involved in the crime.
After the fire accident, Yu Donglai did not give up, he led the staff to rebuild the mall, and continued to uphold the principle of integrity management to provide customers with high-quality goods and services. Fat Donglai gradually got out of the predicament and returned to his former prosperity. Yu Donglai's tenacity and courage have also won people's respect and admiration.
In 2006, Fat Donglai walked out of Xuchang, entered the Xinxiang market, and opened the first Xinxiang Fat Donglai Department Store. Subsequently, Fat Donglai continued to expand its business scope in Xinxiang market, opened a number of branches one after another, and gradually became a popular retail brand in Xinxiang.
With the continuous development and growth of Fat Donglai, it has gradually become a leader in China's retail industry. With its high-quality products, considerate service and unique corporate culture, Fat Donglai has won the favor and recognition of the majority of consumers.