**|Knowledge Economy
Author |Chen Jie
Huaqi system is a long-term example of China's direct selling system, they have been sticking to a company for more than ten years, facing the same industry turmoil and external environment as everyone else, and finally through internal growth, upgrading, and transformation, successfully broke through.
On November 22, 2023, the 19th (2023) New Economy Billboard was held in Chongqing. Huaqi System won the "2023 New Economy Billboard, Outstanding Value Leading System" award at this industry ceremony, and was well received by the industry.
Whatever you do, you are invincible; Whatever the wisdom of the crowd does, nothing can be done. After thirteen years of sharpening the sword, under the leadership of Xu Min, the team has returned to its original intention, returned to its true colors, returned to pure direct sales, reshaped its thinking, reshaped its style, and reshaped its action, demonstrating the wisdom and foresight that a mature system should have.
In 2021, the 10th anniversary of the establishment of Huaqi System will open a new chapter in the development of the system. Huaqi System has put forward the grand vision of "becoming the first respected brand of marketing entrepreneurship education in China", and has planned very detailed implementation measures to realize this vision.
After two years of painstaking practice, Huaqi system has shown a unique system culture, education methods and action guidelines from professionalism, dedication and concentration, so that people can feel the hope of the rising sun.
Maybe in the future, we still have to face the pass of thousands of mountains and the torrent of thousands of waters, but the Huaqi system is very confident in its heart. Because Xu Min has been leading everyone to persevere in self-purification, self-improvement, self-innovation, and self-improvement, to remove impurities, prevent pollution, bravely shake off all dust, and realize the nirvana and sublimation of "form in the outside and cultivation in the inside".
01 Thirteen years of sharpening a sword
Since its establishment, Huaqi System has been unique in the field of direct selling with its professional knowledge and firm action. Over the past 13 years, the founder Xu Min has led Huaqi System through a magnificent journey with his unique insight and firm determination.
At the end of 2009, Xu Min, who had already made a lot of gains in China's direct selling industry, embarked on an in-depth investigation of Enron. Her perspective is unique and distinctive. In her eyes, the hardware and size of the company are not the first considerations, but the subtle details are more important: the mentality of the boss, the way of getting along with dealers, and the determination of the industry and the strength of product development.
After half a year of careful investigation, Xu Min made a decision in April 2010 to officially join Enron and create the Huaqi system. "Hua Flag" means the "Hua" of China, and the "flag" of the flag, symbolizing the banner of carrying the direct sales of the Chinese nation. Xu Min candidly said: "I joined Enron not to solve my livelihood problems, but because I aspire to make this career my life's pursuit. I hope to be able to accompany Enron from 1 to 100, and this process of growth will bring me a great sense of accomplishment. ”
Subsequently, Xu Min sincerely communicated with each partner in depth, reached a consensus, and successfully formed a small but cohesive team. They took the lead and went hand in hand, taking advantage of various conference activities, and achieved a doubling of popularity and performance in less than a year.
In 2011, Huaqi system was like a bright star, blooming dazzling in the starry sky of China's direct sales. That year, Huaqi Systems entered Enron's annual meeting for the first time. At this event, Xu Min won the title of "Top Ten People of the Year", and the team elite also won all categories of awards in the annual meeting, which drew a strong stroke for the leapfrog growth of the Huaqi system.
Time flies, in 2012, Enron successfully obtained the direct sales license, and the Huaqi system is like a fish in water, ushering in a broader space for development. In this year, Huaqi System set up the first system strategy committee, created the system, and set up a lecturer group, and cultivated a group of outstanding market development elites. They have won Enron's major awards such as the Man of the Year Award, the Loyal Man Award, the Newcomer Award, the Car Award, the Diamond Award, Asia Tour, and Europe Tour. At the same time, Huaqi System also held a number of high-quality education and training activities during this period, covering many themes such as "Ideological Wealth Storm", "Flying Over the Peak", "Leadership Quality" and "Dream Sailing", which fully demonstrated the characteristics of professional team operation.
2013 is the last year of Huaqi's three-year infrastructure construction. Xu Min firmly believes that a successful team must have a common sense of mission and vision, clear goals to strive for, a unified cultural concept and common principles to follow. Under the guidance of such a concept, the Huaqi system put forward the "eighteen-character policy": practice the basic skills, rejuvenate the country with culture, go out, and follow the Huaqi system.
With the advent of 2014, Huaqi system has entered a year of action and began to comprehensively strengthen talent training and cultural construction. Huaqi System has been rated as an "Excellent System" by Enron for two consecutive years, and has actively carried out various public welfare and charity activities to practice social responsibility with practical actions.
In 2015, with the pace of coordinated development of the system, the momentum of Huaqi system became more and more violent, and the grand goal of building 100 millionaires was achieved ahead of schedule. At the annual meeting of Enron that year, Xu Min, as the founder of the system, won the honor of "Public Welfare and Charity Communicator".
At the beginning of 2016, Huaqi continued to show its dominance in the market, accounting for half of Enron's seven-diamond managers, with five of the nine seats. This honor has made Huaqi system extremely proud, and it has also become a winning army in the eyes of the company, which has attracted much attention from the industry.
But this pride and attention is not always a good thing. Because in this year, new licensed direct selling companies flocked to the market, and gradually gave birth to all kinds of unfair competition in the industry. The Huaqi system, which has just the right momentum and can fight well, is the first to bear the brunt. Under many unreasonable limits**, some people chose to leave, and the team was seriously turbulent.
Why did it fall from the highest peak to the bottom? Faced with the predicament, Xu Min learned from the pain. After a series of in-depth thinking and investigations, she decided to lead her partners to start anew and officially opened the prelude to the professional and professional operation of the Huaqi system. Starting from the cultivation of internal skills, Huaqi system sets the strategic direction to return to the essence of direct selling, and realize the comprehensive transformation and upgrading of the system platform - to realize the transformation from store operation to no store operation, and from industry insiders to insiders.
On October 27, 2016, Huaqi System officially held the first NDO special training camp, and the system transformation and upgrading plan was officially announced. This transformation and upgrading plan has been absolutely supported and embraced by market partners, which has fundamentally solved the panic of the system facing turmoil and stabilized the position of the remaining personnel. Because of this transformation, the members of the system have seen the professional operation of direct selling for the first time, and also see the future - those who want to leave will not leave, those who are confused will see hope, and those who stick to it will be full of confidence.
Since 2017, Huaqi system has returned to the essence of product-oriented and people-oriented direct sales. In June 2017, the Nanjing operation headquarters of Huaqi System was officially opened, where team members can have morning and evening classes every day, continue to learn and grow, improve their aura and energy field, improve their professionalism, and pay close attention to basic skills. By the end of 2017, Huaqi System had given birth to nearly 500 celebrities with extraordinary achievements, from the city committee to the founder's family members, demonstrating a strong impact on results.
In 2018, Huaqi System has landed more than 50 large and small operation centers across the country, laying a solid foundation for the large-scale and talent-based development of the system. More than 30 core backbones of Huaqi system appeared on the grand stage of China's direct selling billboard, Xu Min was awarded the annual outstanding entrepreneurial leader of the China direct selling billboard, 4 Huaqi partners were awarded the annual outstanding entrepreneurial mentor, 8 were awarded the outstanding entrepreneurship award, 11 were awarded the annual value entrepreneurship award, 4 were awarded the annual heroine of the year, and 2 were awarded the annual outstanding trainer, becoming the most shining star in the industry ceremony that year.
In 2019, due to the industry rectification caused by emergencies, everyone in the industry was in danger, as if they couldn't do any work, and many people in the system fell into fear and confusion. It was at this time that Xu Min held a grand seven-star directors' celebration banquet at Enron's Weihai headquarters to reassure his partners. In fact, highlighting personal honor is not Xu Min's usual style, and this conference is a responsible conference. She firmly believes in the "power of believing", and is also determined that the management of righteousness, mindfulness and righteousness will achieve positive results. This event inspired every partner present, and also infected countless new friends who came for the first time, so that the industry turmoil in 2019 disappeared in this conference. This year, Huaqi's performance ranked first in Enron and has continued to this day.
In 2020, the arrival of the epidemic brought the step-by-step development to an abrupt halt. In the face of this force majeure, Huaqi system quickly adjusted its thinking: changing offline learning to online learning, and the daily air classroom was never interrupted; At the same time, the system strengthens the publicity of product retail, self-use and repurchase, and completes the performance target online. This year, Huaqi System became one of the few direct sales teams that could basically maintain the original market size.
In 2021, as the epidemic continues, Huaqi System emphasizes hard work, strengthens professional skills, and rises to the challenge around the department. The whole team makes no excuses, and the leader personally leads the way to develop different actions and growth plans for each person. This year, the Huaqi system drove the national market to rekindle hope.
In 2022, Huaqi System will continue to focus on people's learning and growth, emphasizing the change from thinking mode, language mode to behavior mode. In the sluggish external market environment, Huaqi System still gained a stable team and achieved performance.
In 2023, after the epidemic, Huaqi system will start to focus on sorting out offline action plans and processes, and implement them after repeated modifications. Huaqi system focuses on strengthening the action volume of each partner and overcoming the difficulty of "doing simple things repeatedly" in the marketing industry; It even draws on the traditional enterprise management model to process the "eight steps to success", so that every action has a plan and a standard, and everyone can operate and replicate. This set of action plans has injected full confidence into the Huaqi partners in the future, and laid a solid foundation for the large-scale and group development of the system in the future. After the action process was publicized and implemented nationwide, in 2023, Huaqi System ushered in a gratifying result of a 30% increase in performance. More importantly, the offline cohesion that was interrupted by the epidemic was reconnected in the course of the operation.
02 The way of Huaqi sharpening
Looking back on the past 13 years of Huaqi system, we can clearly see the business strategy, system culture and market competitiveness of Huaqi system. Talking about the success of the Huaqi system, Xu Min is very humble, she said with a smile, "We don't have any tricks, that is, we stick to the origin of direct selling, people-oriented, education is the root, and results are king." In the communication with her, I can clearly feel her clear thinking about every step of the development of the system and the in-depth insight after observing the industry.
Through the thinking revealed in the huge amount of information exchanged, "Knowledge Economy" tries to sort out the core of the 13-year sharpening of the sword and sharpening the sword of the Huaqi system.
First of all, return to the origin and adhere to pure and direct sales.
In the first five years of Xu Min's tenure at Enron, the direct selling industry was in a booming boom. Huaqi system has made remarkable achievements in this period, and its performance has grown rapidly from the initial million level to five or six billion yuan at the peak. However, with the surge in the number of direct selling companies in China in 2016, many new companies began to expand rapidly by "digging into the wall". This vicious competition directly hits the human weakness of many dealers who have tasted the results for the first time, and they are either self-righteous, or ambitious, or eager for quick success, causing many teams to fall apart.
This turmoil is a severe test for Huaqi. Many dealers feel lost, helpless, and panicked. Faced with a difficult situation, Xu Min, as a system leader, began to reflect and seek change. She worked with the core members of the system to analyze, and finally decided to return to the essence of direct selling, from focusing on performance to focusing on people's management, which is a directional adjustment.
Xu Min said frankly: "The direction is wrong, and the efforts are in vain; Once the direction is right, the road is not afraid to go far. The direct selling industry is the cause of people, and to keep people is to meet people's needs: pay attention to people's growth, balance people's relationships, and shape people's spirit. Development is temporary, sustainable development is the focus, only a batch of people grow together to form a sustainable development and mature team. ”
Since 2017, Huaqi System has established operation centers across the country, focusing on polishing people's habits and endurance, so that partners can endure loneliness and create great achievements with the spirit of craftsmen; Despise fast food culture, reject **, resist greed, and enhance industry awareness.
Huaqi system spent half a year to lead the whole team to change thinking, understand the essence of the industry, establish correct values, lead behavior with thoughts, shape value with vision, use cultural business environment, and enhance competitiveness with strong thinking.
Secondly, people-oriented, to meet the needs of human nature.
Xu Min said: "Direct selling is a people-oriented business, and to manage people, we must be transparent with human nature. A system with a future is a system that can meet people's needs for materials, spirits, and souls. "The business model of direct selling can solve the material needs of ordinary people, the vision of the system can solve the needs of entrepreneurs for a sense of security and confidence in the future, and the responsibility and mission of the system leader can make the system endless.
The direct selling industry is not only the business of the manager, but also the business of role models and leaders. The power of example is infinite, and its embodiment is first to speak with results, and secondly, to have extraordinary personality charm; The ability of leaders is manifested in shaping values, solving problems, operating the environment, getting along with people, speaking skills, and replicating skills. With these abilities, one can truly make oneself strong and full inside.
During the epidemic, although it was impossible to hold large-scale meetings, the Huaqi system did not lag behind the pace of education. On the one hand, Huaqi continues to convey the content of human growth, self-discipline, industry value vision and other contents through online courses and WeChat courses, helping everyone calm down, accept the current difficulties, and hone their ability to face the market in the future.
On the other hand, Huaqi system adheres to the concept of "rapid development in good times and self-growth in adversity" to achieve the refinement of workload. Each group sets goals, and everyone helps and collaborates with each other to break down the goals into daily actions and implement them in every family gathering, investment promotion and one-on-one communication. It is by virtue of the effective action of "implementing every day, summarizing and reporting every day, and not falling short every day" that the Huaqi system has achieved the stability of personnel and performance, and has also cultivated a lot of role models to drive more people to success.
At the same time, Huaqi system has always maintained a steady attitude, not pursuing radical and hype; Do not exaggerate the promotion of the product, nor do you pursue it excessively in the business model; Don't flaunt your income and keep a low profile at all times; With a strong learning drive, everyone is more sure about direct selling. These team values have been continuously cultivated in the Huaqi system, creating a safer and more stable operating environment for the Huaqi system, and also attracting many lost people to return to the Huaqi system.
Then, respond to all changes with the same and do not blindly innovate.
Xu Min has more than 20 years of operational experience in the direct selling industry, and Huaqi Systems has also gone through 13 years of history. With his own practice and in-depth observation of the industry, Xu Min hopes to lead Huaqi System to take as few detours as possible on the road of steady development.
In her opinion, every step of the development of the system must be done with care and prudence, which is a sign of responsibility to the team. Therefore, Huaqi System will not easily try to do things that are high-risk, nor will it easily get involved in things that have brought risks in the past. In the 30 years of development of China's direct selling industry, there are many lessons worth learning. Decisions made in a single thought can lead to very different outcomes. The right decisions can make a business or system a success, while the wrong decisions can lead to ruin.
Xu Min hopes that Huaqi can cultivate a group of people with stable values, righteous mindfulness, and knowledge of managing the team. In this way, people who participate in direct selling do not end up being a problem for the company, a negative for the industry, or a burden on society. Her goal is to set a good example for the team and the industry as a whole through continued and steady growth.
At the same time, each core leader of Huaqi agrees that the birth of a new model often needs to go through a gradually mature exploration process, and people's understanding of it will gradually move from curiosity to rationality, and only the business model that has been baptized by time will be more valuable. It is also based on this that Huaqi system disdains the birth of various popular elements and various performance shortcuts in recent years. The direct selling model has evolved over the decades, expanding from the United States to the world, and finally finding a suitable environment to grow in China. However, in the past 10 years, none of the companies and teams that have tried to innovate have achieved real success, and they often end up after harvesting a wave of traffic, and then turn to new companies and new models, and then harvest performance, a vicious circle, which makes direct sales, which is not favored by the mainstream even worse. After a few years of the epidemic, bankrupt, merged, and restarted enterprises abound, which has exacerbated the impetuousness of the entire industry.
Xu Min said that entrepreneurship is not smooth sailing, the more you want to find a shortcut, the greater the risk, not to take a detour is a shortcut, the best way is to stick to the essence of the industry, abide by the rules of the industry, people-oriented business philosophy will never change, so as to remain unchanged.
On the road to entrepreneurship, there will always be many unexpected sudden changes: 2019 happened to be the year of China's direct selling, but it encountered a national industry rectification marked by the "100-day action" of health care products; In 2020, the sudden outbreak of the new crown epidemic swept the world, and no country or industry was immune. In the face of these two unprecedented disasters, Xu Min and the core leaders responded in a timely manner, changed their strategies, fought for performance in good times, grew more than adversity, cultivated internal skills, practiced eloquence, made up homework, added lists, increased the start-up rate, and linked consumers. There are good arrangements in the local markets. At a time when peers are losing personnel, confused and helpless, and even the team is disintegrating, Huaqi System has once again withstood the test and has become the least affected team and the lowest turnover rate in the market. In this regard, Xu Min was very gratified: the test in adversity once again proved the correct direction of the Huaqi system.
Finally, go professional and build the Huaqi brand.
As the Huaqi system has steadily gone through ten years and entered a new stage of development, in 2021, Xu Min began to think about the long-term development of the Huaqi system. At this critical moment, Xu Min knows that in order to carry more long-term development and the dreams of more people, the Huaqi system must become more professional and professional.
It is not enough to rely on emotion and responsibility to connect with the future, Xu Min said, Huaqi system to become a dominant brand. What is a brand? The brand is the reason why others choose you, and it means that there is no substitute. In the Huaqi system, brand = success facts + sustainable development plan + cultural value concept.
Of course, brand formation doesn't happen overnight. Behind this is the professional, honest and steady attitude formed by Huaqi adhering to the right direction and continuously promoting the development and upgrading of the system platform in the past ten years, as well as the pattern of continuously improving its competitiveness and influence.
The foundation of a brand is culture. Xu Min believes that culture is DNA, which determines the character and destiny of a team. Direct selling is a people's business, things are gathered by like, people are grouped, and the company's product system is not as attractive and cohesive as culture.
An important part of culture is public welfare. Xu Min believes that the basic appeal of a person's external appearance is truth, goodness and beauty, and such a culture must be established in order to successfully practice this cause of caring about people. Since 2013, Huaqi System has continued to hold public welfare activities to provide one-to-one assistance to poor children every year; In 2014, Huaqi System donated to build a love library for rural schools; In 2015, the "Huaqi Road" donated by the Huaqi system was officially completed, and the "Huaqi Public Welfare Forest" was built in the barren mountain, and hundreds of "three-no-old people" were donated; In 2017, Shangbao Huaqi Hope Primary School, located in Youshui Township, Ganzhou City, Jiangxi Province, was officially completed and opened.
In the future development of Huaqi system, Xu Min firmly believes that Huaqi system will continue to uphold the core values of people-oriented, pure direct sales, and creating an environment conducive to people's growth, provide support and help for more people to realize their dreams, and finally form the superior brand of Huaqi and continue to shine in the direct selling industry.
03 Bright Sword New Decade
Those who are constant go far, and those who think are always new. After leading the Huaqi system through the "First Five-Year Plan" of "savage growth" and the "Second Five-Year Plan" of "returning to the essence", Xu Min became a weather-beaten industry thinker.
2021 is the first year of China's "14th Five-Year Plan", at the historical intersection of the two 100-year goals, and will surely open a new era of China's social and economic development. Standing at this great historical moment, the Huaqi system has also entered the second decade of Enron's development, and will also usher in a new era of leapfrog development after returning to its essence.
Xu Min believes that in the face of the critical moment of great changes unseen in a century, in the face of the future of continuous acceleration, direct sellers should self-innovate, improve their ability to meet changes, and focus on the tempering of their core strength. After all, the times never stop, losing and creating at the same time. At the same time, dropshipping will never go away because it is the most human. Xu Min thought of the Long March in the Jedi, the words in the leader's poems, such as "just waiting for leisure", "cloud cliff warmth" and "full of joy", there was no frustration and pessimism, the ancestors completed the "Long March" in their hearts with a force that believed in the future, and finally won the "protracted war".
In order to deeply feel the power of leaders' feelings, in March 2021, Huaqi System convened nearly 100 system cores above the strategic committee to Jinggangshan, the holy land of revolution, to hold the "Huaqi Strategic Consensus and System Culture Workshop" to jointly promote the vision, mission and values of the second decade of Huaqi System. In the form of group discussions, professional teachers will guide the topic to carry out **, and write down what they want to become of the Huaqi system - what to pursue, how to pursue, how to position, responsibility and mission. In the group discussion, the top three with the highest voices were selected as keywords for the system's vision, mission, and values. This is a unique "retreat", which will surely have a milestone historical significance for the future development of the Huaqi system.
The results of the democratic discussion method include the thoughts, thoughts and expectations of each core partner, which is more convincing and full of fighting spirit. In the end, Huaqi System used this democratic discussion method to reshape a new future vision of system development - Huaqi System should become the first respected brand of marketing entrepreneurship education in China; System mission - focus on the cultivation of marketing talents, build a career platform for entrepreneurs, and share a healthy and happy life; The core values of the system - integrity and altruism, value creation, hard work and responsibility, and win-win cooperation. At the same time, the Huaqi system put forward the "three advocacy", "four prohibitions", "five taboos" and other behavioral norms.
In the interpretation of the vision of the Huaqi system, "respected" refers to speaking with strength, all around helping entrepreneurs achieve excellent performance results, and becoming a respected marketing entrepreneurship education brand; "Marketing entrepreneurship education" refers to the education that focuses on marketing entrepreneurship, pays attention to the all-round growth of marketing talents, and awakens the public's correct understanding of marketing entrepreneurship; "Marketing entrepreneurship" refers to all entrepreneurs and organizations that generate income through marketing through new marketing activities, such as micro-marketing, new marketing, insurance marketing, direct sales and other marketing methods; "The first brand" refers to the fact that in consumer cognition, marketing entrepreneurship education is equal to Huaqi, representing the first cognitive brand in this category.
The new ten-year strategy of Huaqi system.
This system, which does not forget its original intention and is full of tenacity, this team full of wisdom and forging ahead, ushered in a new dream on the 10th anniversary. Everything is back to zero and starting again, Xu Min once again stands at a new starting point with a heavy responsibility and mission. She took all the core leaders to put down all the halo and glory, returned to the market to find the original intention, and personally rooted in the grassroots, looking for seeds, cultivating talents, and creating works.
Specific to the vision of "becoming the first respected brand of marketing entrepreneurship education in China", Huaqi system starts with the end and pushes back the goal, and in the first stage, Huaqi system must first create 1,000 marketing entrepreneurship coaches.
The most important part of Huaqi system to achieve this goal is to formulate the "Golden Seed" plan, and from "Golden Seed" to "Founder Family" is the path to build "the first brand of marketing entrepreneurship education" - the first step: to become a "golden seed" with level and ability; Step 2: Become an entrepreneur with market, virtue and process; Step 3: Become a teacher with thoughts, patterns, and realms.
The so-called "golden seeds" are the people who can meet certain performance standards and are worthy of training in the team, who are the chassis in the organizational structure of the Huaqi system and the cornerstone of development. Whether you can make money depends on the result, and whether you can copy it depends on the process. To create a "golden seed", that is, to build a soldier into a general, the work of the Huaqi system is to make this process result-oriented, and through the way of bringing the old with the new, team development, and being able to go up and down, step by step.
In the planning of the Huaqi system, the core members take the achievement of the brand as their lifelong pursuit. No matter how noisy the outside world is, the Huaqi system will not move. In the era of great changes, some enduring wisdom and perseverance not forgetting the original intention show its value. This kind of firmness also makes the partners feel a sense of security and sincerity in the Huaqi system, and they recognize the values of the system more from the heart, forming a more vigorous cohesion.
Everything is a virtuous circle. Thirteen years in the blink of a finger, the Huaqi system stands at a new starting point, and the future is slowly unfolding a more magnificent journey. Xu Min hopes that ten years later, Huaqi people can reach a new height: believe in essence, cause and effect, and law.
A bird's-eye view of the industry, you can't just judge heroes by success or failure, in the long track, everyone is moving forward, breathing, and dying. The value of the Huaqi system lies in the fact that it is always very calm, providing a solid model of action guide for direct selling operations, and also giving more ordinary people a platform to break into their dreams and put them into practice. This willingness to reinvent oneself in perseverance and continue the volume and color of professional operation is worthy of respect.