As the war for new energy vehicles intensifies, how can car companies seize market share?
With BYD starting the first shot of the auto market after the Spring Festival in the Year of the Dragon, more and more car companies choose to follow up and launch price-cut models. In this context, this article will reorganize the logical structure of the article, and rewrite, propose and attract the articles sent by users.
We need to understand the background of the new energy vehicle war. In recent years, with the increasing severity of global climate change and environmental pollution, countries have introduced policies to support the development of new energy vehicles. China has also put forward a "double credit" policy to encourage auto companies to increase the research and development and productivity of new energy vehicles. In this context, the new energy vehicle market has ushered in an opportunity for rapid development.
The competition in the new energy vehicle market is also becoming increasingly fierce. In order to seize market share, major car companies have adopted price reduction strategies. BYD, as a leading enterprise of new energy vehicles in China, took the lead in launching the 7The 980,000 yuan Qin Plus DM-i Glory Edition and Destroyer 05 Glory Edition models are listed at a lower level than the same level of fuel vehicles. Subsequently, Ling Automobile, Nezha Automobile, Changan Qiyuan and other car companies also followed up and joined the ranks of the first war.
So, why do these car companies choose to cut prices? Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the "* war" is a necessary means to clear the market. In the face of fierce competition in the industry, car companies need to expand sales through price reduction sales to obtain better development opportunities. In addition, with the rapid development of lithium carbonate and new energy vehicle markets, the scale effect has gradually formed, making new energy vehicles have more profit margins. Therefore, in the case that most manufacturers give priority to ensuring their share, it is inevitable that the progress of competition will intensify.
It is worth noting that in addition to independent brands, joint venture brands have also joined this ** battle. SAIC-GM's Buick brand announced a limited-time price reduction or replacement subsidy for some models, with a maximum discount of 650,000 yuan; The starting price of the Beijing Hyundai Elantra is also rumored to be 7580,000 yuan, more than 20,000 yuan lower than the guide price. This may be the last resort choice for the joint venture brand in the context of declining sales. Judging from the sales data in January this year, the sales volume of some joint venture brands has a significant downward trend month-on-month.
In the face of the intensifying war of new energy vehicles, how can major car companies fight this battle in 2024? In terms of aspects, enterprises need to continuously improve product quality and technical level to meet the needs of consumers; On the other hand, it is also necessary to increase support for the new energy vehicle industry to create a good development environment for enterprises. Only in this way can the new energy vehicle industry achieve sustainable and healthy development.
Behind the battle of new energy vehicles is the fierce market competition and the inevitable trend of industry development. Major car companies need to seize the opportunity to enhance their own strength and jointly promote the prosperity and development of the new energy vehicle industry.
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