BYD took the lead in firing the first shot of the "** war" at the beginning of the year. The BYD Qin PLUS DM-i and Destroyer 05 will soon be launched with a new configuration "Glory Edition", with an official guide price of 7980,000 yuan, however, Kia seems to be a little reluctant.
After the price reduction of BYD Qin PLUS DM-i and Destroyer 05, many brands such as Changan Qiyuan, Nezha, and Geely also followed suit with price reductions, but unexpectedly, Kia took the lead and couldn't sit still.
A few days ago, Yang Honghai, chief operating officer of Kia China, posted through personal social **: Wang Chuanfu, please educate your team, the water army also needs to be (speak) quality, you say we are a stick car, please reflect on your product first? Is the BYD brand name good? Isn't it just a curse? When will your product not spontaneously combust on the street? When can you mark your real mileage? When can you be deceptive? When is the first place in the export data of passenger cars of China Customs to be you? Yang Honghai said on personal social **.
On February 13, the new model of Kia K3 was launched, and the guide price was 11440,000 yuan and 12490,000 yuan, but due to the official introduction of preferential policies such as "free full insurance" and "10 times the expansion of the deposit", the new Kia K3 emphasized its comprehensive discount after 8The minimum sale of 990,000 yuan** aims to amplify the selling point of "cost performance". The result has not yet come to publicity, and it was caught off guard by BYD's wave of divine operation, and BYD's price reduction instantly knocked Kia K3's cost performance back to its original shape.
There is a view that Yang Honghai "bombarded" BYD during this time period, mainly because the price of Kia K3 is close to that of BYD Qin Plus DM-i Champion Edition after the discount, previously, the price of Qin Plus DM-i Champion Edition was only 8980,000 yuan, I thought that I could get a piece of the pie from BYD's mouth by virtue of its joint venture status, but I didn't expect it to end before it started.
Kia executive Yang Honghai bombarded Wang Chuanfu, revealing his dissatisfaction with BYD's price cuts, and also reflecting the anxiety of some joint venture brands in China. However, Yang Honghai's operation does not seem to have any effect, and consumers are now extremely sensible, and they will vote with their wallets.