On January 29, Ebang learned that from today, Pinduoduo Live will open the "Fuyao Plan" to encourage anchors to bring goods by means of real-time traffic weighting and the issuance of advertising red envelopes, so as to improve the operation capacity of live broadcast and promote the growth of turnover in the Spring Festival live broadcast room.
It is understood that the Fuyao plan is divided into three types: "super field", "big field" and "special field", and the activity time will last from today to February 20.
Among them, anchors who have been on the live broadcast for the last 30 days or the last month, with an average daily turnover of more than 5,000 and a live broadcast for seven days and more than 1 hour, can participate in the "special" Fuyao plan. At the same time, the anchor is currently in progress with no more than 2 special sessions, the content and images need to meet the health requirements, and the transaction amount also needs to be compliant.
For the anchors participating in the big game, the requirements given by the platform are: the average daily turnover of the effective broadcast days of the live broadcast in the last 30 days or the last month is greater than 100,000, and the number of days with a live broadcast time of more than 1 hour is more than 7 days. At the same time, it is not currently participating in other support activities such as the New Superstar and Sailing Program.
In addition, the anchors who participate in the super field are the anchors who are qualified to participate in the big field are invited by the platform, in addition to obtaining exclusive resource slots, the platform junior two will also accompany the runner, and the maximum reward advertising red envelope for a single game can reach 200,000 yuan.
Ebang learned that when the anchor explains the products under the "Bonus Traffic" page with goods, he can get real-time traffic weighting, and the maximum reward advertising red envelope on the next day after completing the target of bringing goods is 5,000 yuan. At the same time, the platform will also invite the anchor according to the monthly transaction rate, and complete the corresponding duration increment target, you can get the corresponding advertising red envelope reward, and the maximum daily reward advertising red envelope is 16,000 yuan.
It is worth noting that when the anchor starts broadcasting for more than 2 hours during the event, the platform will also invite the anchor to participate in the Spring Festival ranking reward activity according to the 7-day transaction rating from December 25 to December 31 or January 22 to January 28, 2024. According to the ranking of the GMV of the return, the higher the ranking, the higher the reward, and the maximum daily reward advertising red envelope can reach 10,000 yuan.