Are you still having a headache with the marketing model of e-commerce platforms? Are you still struggling to find a way to get users to actively repurchase and attract more traffic? Don't worry, today I'm going to introduce you to a super powerful marketing model - the consumption blind return model!
The blind return mode is not a new thing, but its magic should not be underestimated! No matter what you do, as long as you have quality products and reasonable profit margins, this model will allow you to achieve your marketing goals!
So what is the gameplay of blind rebate for consumption? To put it simply, you can think of it as a blind box. For example, when user A buys 99 yuan and gets 100 blind boxes, when user B shops, user A gets a chance to open the box, when user C shops, user A gets another chance to open the box, and so on, until the 100 blind boxes are opened.
Hey, at this time, some people may ask, will this model make the platform lose money? The answer is: no! The core logic of blind consumption rebate is that the platform will give back a part of the profit to consumers according to the profit margin of each commodity, and distribute it in the form of blind boxes.
For example, if a commodity A priced at 100 yuan, assuming its profit is 50 yuan, then the 50 yuan will be evenly distributed among 100 blind boxes, and the average value of each blind box is 0$5. And if it is a B commodity priced at 300 yuan, and the profit is 200 yuan, then the 200 yuan will also be evenly distributed among 100 blind boxes, and each blind box is worth an average of 2 yuan. In this way, the platform will not lose money when implementing the blind return model of consumption.
And, ah, there's even more magic to this mode! It can be combined with other models, such as Hiving, Hi Buy, etc., to exert greater power. For example, combined with the Hiving-team model, when the platform generates an order, the team will be given to the person who placed the order, and each order will be allocated 5 orders until 6 layers are allocated. When the orders are distributed to the full 6 tiers, it is expected to generate 20,000 orders. Each order generates 1 blind box for you every month, assuming that the average value of each blind box is 2 yuan, then you can get 20,000 * 2 yuan = 40,000 yuan. As long as orders are placed consistently, you'll have a similar amount of revenue every month. This combination model can greatly stimulate consumers' repurchase behavior, which is simple and easy to operate, and is very suitable for all kinds of enterprises and novices to try.
Or combine it with the model of buying - giving appreciation opportunities. The core of the Hi Shopping model is that it can connect online and offline merchants, and then generate contribution value and Hibei, which will drive consumption by the contribution value, promote the appreciation of Hibei, and then feed Hibei back to users, forming an ecological closed loop. Since the shared value in the Hi purchase model is zero cost, it can be seamlessly connected to the blind return, that is, consumers can get the blind box reward at the same time, and at the same time, they can also get the reward of Hi Bei, and have the opportunity to get more appreciation space.
Well, that's all for sharing!
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