With the continuous evolution of the global automotive market and the intensification of competition, the performance of Japanese auto brands in the Chinese market seems to have encountered certain challenges in recent years. Among them, Nissan, a brand that once shined in the Chinese market, is now facing unprecedented difficulties. The peak sales and market position seem to be a thing of the past, especially for some of its classic models. But when we shift our perspective to the international market, Nissan's performance stands in stark contrast to the embarrassment in the Chinese market. Especially in the North American and Southeast Asian markets, Nissan still shows strong vitality and innovation capabilities. In this article, we will take the new Tuda launched by Nissan in the Southeast Asian market as an example, how the Nissan brand is finding a balance in the global diversified market, and the marketing strategy and product philosophy behind it.
First of all, from the perspective of exterior design, Tuda in the Southeast Asian market has maintained Nissan's consistent tough style, and the vehicle styling is biased towards hard-core off-road, fully demonstrating its SUV nature. In particular, the front design of the new Tuda adopts a more refined and complex V-Motion grille, and a folded line design is added, making the front face look more three-dimensional and powerful. At the same time, the lines on the hood echo the design of the grille, and the headlights use a double-layer matrix light source, and the internal structure has been optimized, which not only improves the lighting effect, but also makes the vehicle's facial expression richer and more refined.
While the body size remains the same, the side lines of the new Tuda have added multiple arc elements, and the through-type design has greatly demonstrated the smoothness of the vehicle. The rear design is equally complex, with three-tiered taillights combined with a leapfrog design, a simple but not simple rear surround and a trapezoidal chassis diffuser, making the new Tuda both powerful and refined.
In terms of interior design, the new Tuda has also been carefully adjusted. The two-tone colour scheme offers a wider range of interior options, especially for the sporty variant. In terms of equipment, the new Tuda has added a number of driving assistance systems, including emergency braking, lane departure warning, and 360-degree panoramic view, to improve safety and driving convenience. In addition, the addition of an 8-speaker BOSE audio system and a 9-inch central control screen also greatly enhances the entertainment experience and sense of technology in the car.
The powertrain is another highlight of the new Tuda. All models come standard with 2The 5T diesel engine, with a maximum horsepower of 190 hp and a peak torque of 450 Nm, provides ample power output for both city driving and off-road adventures. In terms of drivetrain, it is available with 6-speed manual and 7-speed automatic transmissions to meet the driving habits of different users. Compared with the domestic version, the braking system of the overseas version has also been upgraded, and all disc brakes are used to further improve the safety performance of the vehicle.
In terms of pricing, the price of Xintuda in the Southeast Asian market is about 217290,000 to 24690,000 Philippine pesos, equivalent to about 220,000 to 31 yuan70,000 yuan, considering its fully upgraded product strength and rich configuration, can be said to be quite competitive.
Overall, by launching the new generation of Tuda in the Southeast Asian market, Nissan not only demonstrated its flexibility and innovation in product development and marketing strategy, but also proved to the outside world that Nissan is not abandoning any market, but is looking for new opportunities in the global market by constantly adjusting and optimizing its products. This precise grasp of market segmentation and localization needs in the context of globalization is the key to Nissan's ability to maintain its competitiveness in the fierce international competition. In the future, with the further changes in the global auto market pattern, how Nissan and other Japanese auto brands can find new growth points in the global diversified market will be a topic worth paying attention to.