Throughout the development of the home appliance industry, home integration has become an important trend in the development of the home appliance industry. With the emergence of new demand, many brands have poured into the subdivision of built-in refrigerator washing machines.
Ultra-thin, built-in refrigerator washing machines have become popular in the industry, which is the result of the market and the supply and demand of enterprises. From the perspective of the market side of user demand, in recent years, with the improvement of the quality of life, people's pursuit of home furnishing has changed from "having a home" to "living well". "Appearance is justice" and "integrated aesthetics" have become one of the standards for the younger generation of users to choose home appliances. For the refrigerator and washing machine, which is an important "big item" in the home, it is "embedded" and integrated with the kitchen balcony space to create an integrated aesthetic of home space, which has become a practical demand of consumers, especially young consumer groups.
At the same time as the demand is escalating, the product competition in the ice washing industry is also changing. In the past few decades, the refrigerator industry has competed around freshness function, energy efficiency, silence, space layout, etc., while the washing machine industry has been continuously upgraded in terms of capacity, washing function, drying, and intelligence. These are more to meet the functional value, and now the product value extends to the emotional value and pleasure value outside the product function.
Therefore, when high appearance, high quality and high performance have become the consensus of consumers and enterprises, a new track of "ultra-thin and embedded" refrigerator and washing machines has been opened, including Midea, Haier, Rongsheng, TCL and many other big-name companies are vying to enter the game.
According to the monitoring data of Aowei Cloud Network (**c), the retail sales of built-in refrigerators in the online market from January to November 2023 increased by 197% year-on-year;JD.com 11. 202311 During the period, the full-cycle turnover of ultra-thin built-in refrigerators increased by 150% year-on-year. The data releases a message that although the ice washing industry has entered the stock era, there is still no shortage of structural opportunities for subdivision tracks.
The ultra-thin built-in refrigerator washing machine has brought a new atmosphere to the ice washing industry, and behind the two keywords of "thin and embedded" is a product upgrade war with technological innovation as the core of major appliance brands.
Each brand has given its own brand name for the refrigerator thin and embedded, and the unique series name contains innovations in internal structure, heat dissipation methods, and new material applications.
For example, the Colmo flat fully embedded nutrition refrigerator uses 35 gullwing track change hinge patents and 35 central evaporator patents to create a flat fully embedded refrigerator that can be perfectly embedded in standard cabinetsRongsheng will borderless series refrigerators are embedded in the "three noes" standard to realize that the refrigerator body can perfectly fit the depth of the standard cabinet;The TCL Slim Freezer T9 features the latest smooth recessed hinge design to ensure that it can be opened and closed freely even in the case of seamless insertionPanasonic refrigerator slim full embedded series to achieve seamless embedding in the cabinet at the same time with the cabinet surface 0 drop flat embedded;Through the full-space integration technology and innovative bottom heat dissipation forward and forward out design, Meiling Seamless Refrigerator realizes "as flat as the cabinet". Refrigerator companies have achieved innovation and upgrading in the continuous technological competition, deeply integrated refrigerators with kitchen and home scenes, and met consumers' consumption needs for kitchen and home integration and high-quality life.
At the same time, in terms of product innovation, it is constantly iterative and evolving in the direction of washing effect, sterilization and deodorization, clothing color protection, rapid drying, wrinkle removal, etc., to meet the diversified needs of users. Little Swan Pure Flat Full Embedded Natural Color Washing and Drying Set adopts a pure flat and fully embedded design, which can be completely flat and embedded in the 600mm mainstream cabinet, so that the washing machine and the cabinet are on the same plane, which not only greatly saves space, but also improves the aesthetics of the home. Casarte Lightyear Flat Embedded Series uses extremely simple angular lines, so that the body can be perfectly integrated into the cabinet;The cylinder door and the fuselage are pure and flat, and the door handle is removed, and the push-and-pop design is adopted to keep the fuselage and the cabinet door flat and integrated, and the overall home space is more extensible and unified.
Driven by both supply and demand, the relatively silent ice washing industry is showing prosperity in the field of "thin embedded" products. These subvert the relationship between traditional volume, volume and appearance size, but also realize the integration of home aesthetics and technology, bringing visual and experience comfort, and the competition of technological innovation between enterprises is becoming an accelerator to promote the development of the industry. (Lin Xia).