Don't forget the original intention, you have to always!
This sentence is best embodied in a company in southern China:
It is not large, with an annual turnover only6 billion, employees are onlyMore than 1,000 people, far inferior to those big factories.
But its employee benefits are among the best in China
For example, the canteen would rather lose money every yearLoss of 2 millionand also to provide the best meals, which allows the companyIn the 27 years since its establishment, no employee has suffered from a serious illness such as cancer.
In return, the efforts of employees have allowed the company to occupy 75% of the market in this field in China.
And that's not all,Harvard, Yale, Tsinghua, Peking University and other universities have listed this company as an MBA teaching case.
Even manyFortune 500 companiesare carried out exclusively to the companyVisit and learn, think of it asRepresentative of Chinese management.
So, which company is so highly rated? What's so special about the way it's managed?
This company is located inSuzhouofDesheng Western-style Building
If you want to say that its internal management method is the most special, I believe many people think that this sentence is:
"Employees are not the owners of the enterprise, the relationship between the enterprise and the employee is the employment and the employed. ”
This sentence sounds veryCruel indifference, it seems, and many companies are constantly buildingThe behavioral concepts of "people-oriented" and "let employees take the company as their home" run counter.
But in fact, this sentence is a reflection of Desheng Western-style BuildingThe best understanding of the relationship between the company and employees
Employees only need to do what they should do, and the company will do the rest.
This sentence is not just talking, it is fully reflected in the employee handbook that has sold millions of copies in Desheng Building.
In it,Desheng Mansion has put forward strict requirements for employees
At workMust work at full capacity, noDo anything else that "grinds foreigners"., such as chatting, singing, etc., otherwise you will be financially punished.
All persons must carry badges, notebooks and pens with themWhen a customer asks a question, record it as soon as possible and inform the relevant personnel, and if you don't carry it, you will also be punished.
When eating, you are not allowed to eat out at will, and you must eat in the company canteen together.
In return, Desheng Mansion is also very serious about employee welfare
First of allDining issues, although it only allows employees to eat in the cafeteriaBut the purpose is not for the "best salary", but for the health of employees.
All three meals a day in the canteen are free of charge, and the quality of the food is extremely demandingIt has to be healthy and nutritiousHeavily processed foods such as pickled vegetables are never allowed.
Even the water that employees drink is a brand specially equipped by the company.
Under such requirements,In the 27 years since the establishment of Desheng Western-style Building, although the canteen has lost 2 million yuan per year, no employee has ever suffered from cancer, not even the three highs.
The second is medical careThe company has special contracts with many hospitals, can allow employees to provide the fastest and best medical services, and the company can pay the medical expenses in advance.
Finally, there are all kinds of conveniences in employees' lives, such as:You don't need to clock in and out of work, you don't need to sign for business trip reimbursement, you can rent a company car for 20 yuan a day, and you can even apply for up to 1-3 years of leave if you retain your position.
Even employees' family members can come to the company at any time for free short-term stay and mealsIf you rent a house nearby, the company will also reimburse you half of the rental fee.
At the same time, the company also stipulates that employees must take one and a half days off per week, and overtime is absolutely not allowed.
Wait for the employee's working hours to reach10 yearslater, will also get"Lifetime employee".No longer have to worry about being firedAfter retiring at the age of 60, you can still receive a large monthly "pension".
In addition, Desheng Mansion also has various requirements for the management.
For example, in order to better understand employeesThe management must take one day a month to participate in grassroots work and take turns as the cashier of the canteen.
For these requirements and treatments, Zhao Lei, the director in charge of human resources of Desheng Building, described them in 8 words:
"Ugly words are said thoroughly, and enough care is given. ”
Yes, Desheng Mansion will indeed be very demanding on its employeesIf you don't do it well, you will be punished. But at the same time, it also gives up a lot of orders and money just to provide the best employee benefits.
This kind of behavior is something that many people and companies talk about, but rarely actually doEven most of them have learned strict requirements, but the superior benefits are forgotten by them.
This also makes Desheng Mansion employees over the yearsThe churn rate is almost zero, which is a miracle.
And the reason why Desheng Mansion can do all this is naturally inseparable from its boss.
Nie ShengzheNot only the owner of Desheng Western-style Building, but also its founder.
In 1965,He was born into a rural family in Anhui Province, his father was originally a water conservancy expert, an intellectual, and he was able to make a good living.
But it's a pity that because of that time, my father died early.
This made the young Nie Shengzhe realize that life is not easy earlyHe has a different kind of affection for the peasants who work day after day, and thinks that the laborers are all respectable and fearful.
For this reason, he decided that he would definitely do something for the peasants, who were despised.
Relying on his own intelligence, Nie Shengzhe was admittedSichuan UniversityMajored in inorganic chemistry and graduated successfully.
Later, Nie Shengzhe went to visit foreign countries and visited many famous enterprises, where he learned a lot
For example, Japan and Germany, for example, will always do the best in the craftsmanship of their products (or at least advertise it as such).Creating the best products gives them a good reputation, so business prospers.
However, after returning to China, Nie Shengzhe worked in many companies, but here he found that China, which had just begun to reform and open up, was completely different from foreign countries
The companies in those markets do not pay attention to "ingenuity" at all, only think about how to make profits, and even for this reason, they can even trample on the unwritten rules of those markets.
Therefore, Nie Shengzhe decided to start his own businessTo create a good business that people can see as a goal, and Desheng Mansion was established.
In the Desheng Mansion, Nie Shengzhe decided to integrate what he saw overseas and set his own requirements:
"Quality is morality, quality is cultivation, quality is respect for customers! ”
As for the employees, Nie Shengzhe chose those migrant workers who worked hard but couldn't earn much money, not because they had low wages and were cheap labor.
Quite the opposite,Nie Shengzhe spent a lot of time training for them and provided them with the best welfare packageThe purpose is to "make the peasants gentlemen", no longer let them feel the discrimination and contempt of society, and get the respect that the workers deserve.
Facts have proved that Nie Shengzhe has done it, and the migrant workers have not only been trained by him to become extremely good and well-trained employees, but also allowed them to enjoy benefits that far exceed those of many large factories.
This makes the fame of Desheng Mansion more and more famous, thoughHowever, the scale itself is not as large as that of large factories, and even the interior can be said to be very "simple".
There is only one person in charge of sales, only dozens of management personnel, and even more than 1,000 employees.
But this has made Desheng Mansion the object of praise from all over the worldCountless companies often send employees to learn, and Desheng Mansion is naturally not shy about teaching them.
Yet after so many years,But no one has ever been able to do the same as Desheng Bungalow.
And what makes Desheng Mansion so successful is in addition to the excellent treatment of employeesThere is also the strict requirements set by Nie Shengzhe mentioned earlier.
As a dare to propose"70 years warranty, 100 years of use".The slogan of the enterprise, the interior of the Desheng Western-style BuildingThe requirements for products are naturally completely different from those of outsiders.
If you enter Desheng Building, no matter what position you are in, you will receive an 80-page copy in addition to the employee handbook"Detailed Rules for the Operation of American Light Timber Structures".
In the face of the requirements of the job here, it can be said that the degree of rigor can be said to exceed that of Western companiesThere are even some that seem harsh to the point of inexplicability:
JustFor example, the "ten" screw requires that it must be a correct "ten" after being tightenedThe "one" screw must be a horizontal "one", if there is any skewness, it is considered unqualified.
For example, if the nails are said to be five inches, they must be five inches, and if there is a little difference, even if it fails, it needs to be restarted.
It doesn't seem to be humanBut the employees who carry out the spirit of Desheng Mansion to the end don't care, just seriously complete every requirement.
Of course, these things can not only rely on the consciousness of employees, Desheng Mansion can implement all these requirements in the future, and has also set up a post of inspector to strictly grasp non-compliant behaviors:
There was an intern,Relying on the fact that his father was a good friend of Nie Shengzhe, he didn't take these requests to heart at all when he was working.
When the inspector found out, Zhao Lei chose to expel him without hesitation, without asking Nie Shengzhe's opinion at allDirectly "cut first and then play".
But in this regard, Nie Shengzhe did vigorously praise Zhao Lei's approachThere is not the slightest dissatisfaction, because in his opinion, the so-called human feelings are far less important than the rules of work.
Under the actual action of Desheng Mansion, people are more and more recognized for it, which makes the business of Desheng Mansion more and more popular, and orders can even be queued for a year or two.
In today's era when all enterprises are pursuing profits, Desheng Mansion is undoubtedly a distinctive exception, whether it is the ultra-high welfare of employees, or the extremely high requirements for product quality, it seems to be going in the opposite direction.
But this is the real face of an enterprise, Desheng Mansion is responsible for employees, responsible for customers, and truly "people-oriented" in reality, rather than just talking about it.
It is like a beacon, guiding the development of Chinese enterprises, illuminating the direction of progress, I sincerely hope that in the future, China can have more enterprises like Desheng Western-style Building, create a better social atmosphere and environment, so that migrant workers can live a better life.